It is common to see on Twitter people eager to gain as many followers at they can in the shortest amount of time. It is believed that if you have a vast amount of followers it naturally means you have more “voice” in your tweets. Is this really the case?The answer is no, and here’s the reason why.Low-Value Followers: these are the people who follow you using automatons with the intent of spamming and self-promoting. They aren’t interested in you. They don’t care about you. These are the sort of people who use a temporary email address to sign up so they can get your freebie and disappear. Most of them aren’t going to retweet your posts.The key factors to consider in your Twitter marketing:
- Who are the people that follow you? You need to consider who are the readers of your tweets. Are they interested in you or your business? Are they active users? Do they share links with you and give you feedback?
- Does your audience engage with you? A responsive audience connects with you, retweeting your links and answers your questions. They interact with your Twitter stream.
You don’t just want a large follower count, you want a group of followers who are responsive!So who should you network with? People who work in your field and own websites that can send you links and traffic. Build relationships with a core group of influencers who are relevant to your business/website.Next talk to your followers, share your links, give them feedback and support them. Over time, they will get to know you well enough to help you promote your product or services on Twitter, online and offline!
It is common to see on Twitter people eager to gain as many followers at they can in the shortest amount of time. It is believed that if you have a vast amount of followers it naturally means you have more “voice” in your tweets. Is this really the case?The answer is no, and here’s the reason why.Low-Value Followers: these are the people who follow you using automatons with the intent of spamming and self-promoting. They aren’t interested in you. They don’t care about you. These are the sort of people who use a temporary email address to sign up so they can get your freebie and disappear. Most of them aren’t going to retweet your posts.The key factors to consider in your Twitter marketing:
- Who are the people that follow you? You need to consider who are the readers of your tweets. Are they interested in you or your business? Are they active users? Do they share links with you and give you feedback?
- Does your audience engage with you? A responsive audience connects with you, retweeting your links and answers your questions. They interact with your Twitter stream.
You don’t just want a large follower count, you want a group of followers who are responsive!So who should you network with? People who work in your field and own websites that can send you links and traffic. Build relationships with a core group of influencers who are relevant to your business/website.Next talk to your followers, share your links, give them feedback and support them. Over time, they will get to know you well enough to help you promote your product or services on Twitter, online and offline!
