Case Study: Urban Boutique Hotel in Brooklyn Launches Hip Website Masterpiece
- Posted by Tom Dibble
- On February 6, 2012
HOTEL 718 – Urban Boutique Brooklyn, NY Hotel
Background: In the heart of historic Brooklyn, NY a new gem is being developed – Hotel 718. With a free-spirit and sense of its community, this urban boutique hotel will embrace upscale style, comfort and the edgy and eclectic artsy-ness of its surroundings. Before launching into boutique hotel super stardom at its grand opening early in 2012, Hotel 718 needed a fresh, modern interim website. With little more than a logo and color scheme, Screen Pilot was given the challenge to create Hotel718.com
The Challenge: Hotel 718 needed a progressive interim website with the ability to leverage Brooklyn’s community, its spirit and attract visitors who seek an alternative NYC experience while remaining close to Manhattan.
Result: Beautiful on the Inside & Outside – Stunning Design meets Innovative, Intuitive User Interface
Screen Pilot’s collective intellect developed a visually stunning website designed to accommodate just the right amount of information presented in an understated and clearly defined layout. The Hotel 718 project required a careful choreographed balance of well-planned branding, social networking integration and an elegant user interface using the latest CSS and HTML5 technologies.
The Good Looks – Design
To establish the mood of the site, images were painstakingly selected. Color choices balance the upscale, comfort and welcoming nature of the community-based boutique hotel whilst remaining on-brand. For this reason, the eclectic traveler searching for the “real” New York stay and the famous celebrity looking for a luxurious new boutique hotel in the heart of Brooklyn will equally indulge in the Hotel 718 experience.
Navigating through this modern, clean site is straightforward and effortless. Engaging pages capture the nuances of the Hotel 718 brand. The “count down” timer was designed as an invitation to join Hotel 718 once the long awaited boutique hotel opens its doors.
The Brains – Technical Innovations
‘Non-Geeky Speaky’ – Hotel718.com offers a web browsing experience that is intuitive and radically simple. Whether you are viewing it on a Mac, PC, smart phone or tablet, it loads quickly and has the same feel across fixed and mobile devices. Hotel718.com gets a gold star for its “intuitive user interface” which allows you to scroll through the interior by swiping your finger on the mobile screen. In techie-talk, the site was built using HTML 5 and CSS 3, along with progressive enhancement using jQuery and a hand-full of jQuery plugins. It has an intuitive user interface that doesn’t compromise the user experience. Everything on the site is pure HTML and it renders consistently across multiple environments without the need of third-party plugins.
Final Words on Hotel718.com
After carefully analyzing the Hotel 718 brand, location and background, Screen Pilot developed a fully customized, visually stunning and technically progressive website to communicate with the virtual and physical Brooklyn community and prospective guests. It provides an intuitive user interface, attractive design and an engaging social media strategy ensuring people can engage and interact with the brand before its real-world grand opening in early 2012. If an artist and a techie had a baby it would be Hotel718.com