7 Tools to Simplify Digital Marketing in 2019
- Posted by Todd A. Vines
- On January 3, 2019
The digital era has introduced some astonishingly powerful marketing mechanisms, not least of which include email, search engines and social channels.
When optimized, these mediums make occupancy – and revenue – soar. With such a multitude of channels, however, managing them all can sometimes feel overwhelming for marketing teams, and at modest-sized properties, the responsibility sometimes falls upon a team of just one.
Fortunately, the modern era also offers efficient, effective digital tools for managing a brand’s digital presence.
Here are seven tools to help simplify your digital marketing efforts.
Yext is a reputation management tool that helps hotel teams manage their property’s online reviews and broader internet presence. One of the most valuable tools is a monitoring service that notifies you of reviews across numerous platforms. You can also use Yext to respond to those reviews, a particularly time-sensitive task when the sentiment is negative.
Additionally, Yext helps hotels drive new, authentic reviews for their property. Curious? A free demo is available to see if it’s a fit.
One of the more comprehensive digital marketing management tools out there, HubSpot has everything you need to successfully launch and monitor a campaign. The platform offers management of social media channels, blogs and content creation, email campaigns, and in-depth analytics, and is fairly easy to learn, even for digital neophytes.
HubSpot’s paid version offers the most comprehensive set of tools, but a free version is also available, and a good opportunity to evaluate the platform as it pertains to your property’s specific needs.
Wyng is a platform for crafting branded, mobile-first marketing “microexperiences” to engage users. It’s fairly easy to craft quizzes, create referral programs, develop hashtag campaigns, launch contests and solicit feedback via polls.
It’s also a great tool for collecting user contact details, as well as source, moderate and secure rights to user-generated content from influencers and guests. When you’re done, check the built-in analytics dashboard to track the success of your campaign.
AdEspresso offers a single dashboard from which to craft, manage and analyze your Facebook, Instagram and Google AdWords campaigns. Some users are particularly fond of the service as an alternative to Facebook’s native “Power Editor” interface.
One of the platform’s most powerful features is the ability to build and test multiple variations of an ad quickly and simply, helping you select the exact ad that holds the best potential return on investment. Need inspiration? AdEspresso will show you ads other hotel teams are running.
MailChimp is one of the most proven and reliable email marketing tools in the world. (We’ve used it for years!) It’s user-friendly and pricing is structured based on the number of emails you send, allowing a smaller property with a still-growing list, for example, to take advantage of a free account that boasts all the same features as a paid account.
As your list grows, it’s easy to upgrade incrementally to meet your evolving email marketing needs.
With Offeo you can craft social videos, in any aspect ratio, with drag-and-drop ease using one of thousands of templates and a video/photo library with millions of royalty-free offerings. Weave in your branding, finalize and post.
If your hotel ready to take its Instagram Stories or Facebook Stories to the next level, this online video making tool is a must.
Hotjar is a tool to help test and better understand your website. It provides real-time records of visitors’ actions so you can determine which pages move a user down the path to purchase, and which don’t.
One of the coolest features is the ability to watch a video recording of visitors surfing your site, allowing brands to literally see how your visitors interact with their website in real time.
While digital marketing is an essential element for most every business today, it remains particularly important for the hospitality sphere, as the first touchpoint with travelers is typically online.
The challenges of managing a property’s digital presence can be daunting, but with the right tools, and a strong relationship with a trusted digital marketing partner, not only can you continue to spin plates, you can add platters, and serve a steady stream of returning travelers.
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