Instagram Stories vs. Facebook Stories? We Say Both.
- Posted by Lauren Leifeste
- On January 16, 2019
Online marketing for hotels is being made easier and easier by the day thanks to apps and social networks like Facebook and Instagram.
When it comes to posting photos and updates of your property in a matter of minutes or re-sharing user-generated content and experiences, nowadays updates and promotional posts can be made in a matter of seconds with Stories.
If your hotel marketing teams haven’t taken advantage of this feature for both Facebook and Instagram, here’s why they should:
1. Boost Online Engagement
The more your hotel posts content, the more users can engage with said content. Instagram Stories are a quick and easy way to attract that desired increase in engagement from users. Features like Swipe Up, Stickers, and Live are all examples of simple ways to get users engaged.
Let’s break it down.
Swipe Up: Quickly direct users to a page on your hotel website i.e. a special offer or another link of your choice with the Swipe Up feature (must have at least 10,000 followers).
Stickers: Get direct feedback from guests by creating a poll or by asking a question to your audience with the Polls or Questions sticker. This is a great way to provide guests with an evident online voice and to strengthen guest relationships.
Live: Have an important announcement or want to show users some behind-the-scenes action? Going Live is the perfect opportunity to get in front of people as users will receive a notification on their mobile devices when an account begins a live video.
2. Show Users Your Brand Can Keep Up
Don’t miss out on attainable target markets due to lack of tech-savvy strategy. When implementing the newest tech trends and social media features into your marketing strategy, guests will view your hotel as more relevant and noticeable. Social media has created features like Stories, as a way to allow brands an additional opportunity to stand out from their competitors.
3. Expand Your Reach
When creating Facebook or Instagram Stories, hotels are provided another opportunity to get in front of their desired audience. Features like location tags and hashtags can be added to a Story in hopes of reaching more users. These features allow content to be filtered into more groups of content, ergo acquiring more eyeballs. Moreover, this reiterates the importance of creating Stories on both Facebook and Instagram, as further audience opportunity is allotted.
4. Online Aesthetic
Social media feed aesthetic has never been more important than it is now, which is why Stories can work to your hotel’s advantage. In deciding whether or not to continue engaging with a profile, users seek feed aesthetic and brand cohesion. If your hotel is hosting a happy hour or wanting to provide a quick update for guests, Stories are the best way to do this quickly and without risking the disruption of your feed.
Story Editing Hacks:
- Try creating and editing Stories outside of the native app to broaden the creative and design horizon
- Make your Stories stand out with these quick photo editing apps: VSCO, Unfold, Snapseed
- Explore more text and graphic designs for images and video: Canva, Offeo
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