Google, Social & Gen Z: Top Stories of 2019
- Posted by Arielle Rubenstein
- On December 27, 2019
It’s been another year emerging technologies and shifting trends in travel and hospitality.
Google continues to evolve, social media consumption continues to grow, and a new generation 90-million strong is poised to a significant impact the travel sphere.
For our part, Screen Pilot had an exciting year, honored to have been voted “Top Digital Marketing Agency” by Hotel Tech Report for the second year in a row.
Here’s a look back at Screen Pilot’s most-read blog posts of the year.
Screen Pilot started the year by taking home HotelTechAwards’ “Top Digital Marketing Agency” honors. The award marked the second consecutive year that Screen Pilot has earned the title, awarded by Hotel Tech Report, a community of hoteliers and hotel technology suppliers that help hotel teams find and adopt technologies through unbiased reviews.
The hardware kept coming as Screen Pilot accepted four awards at the annual HSMAI Adrian Awards Competition, which recognizes hospitality brands and agencies for creativity and innovation in advertising, digital marketing, and public relations.
The Screen Pilot company culture was also acknowledged in 2019, with Built in Colorado naming it one of the “Best Places to Work” and “Companies with the Best Benefits in Colorado,” and Hotel Tech Report naming Screen Pilot one of the “Top 10 Best Places to Work.”
Curious which package booked well last year? Or identify the most profitable guest? Or pinpoint the reason bookings are down?
Screen Pilot’s hospitality marketing pros walk through three easy ways to navigate Google Analytics and uncover important visitor insights.
The number of social media users is predicted to increase 12% by the end of 2019, reaching a record 2.77 billion people.
From the rise of social television via IGTV, to the shift in vacation planning via Pinterest, to the evolution of customer support chatbots, here are some of the most notable trends we see in social media now.
“Content marketing” has, indeed, been a buzzword for some time now, but in 2019 we learned that content marketing as a strategy is more important than ever before for hotel marketing teams.
Beyond driving direct bookings, publishing quality travel content builds trust, increases brand engagement, shows a commitment to the customer and increases online traffic.
Revisit the reasons content marketing matters, with a bonus read; “3 Tips for Generating Content to Reach Your Target Audience.”
While Boomers, Gen X and Millennials still make up the majority of the travel market, Generation Z is poised to become the most populous generation in the United States, comprised of an estimated 90 million individuals.
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