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Adrian Awards 2023

Graduate Hotels
Business Travelers &
Mid-week Targeting

Two content experiences are shown below. The default UX (LHS) and the segmented/targeted UX (RHS).

The key differences are:
- The midweek CTA in both the hero image and first content box that has the exclusive midweek promo code
- The sliders were updated to showcase on-site coffee and fitness center for midweek users where the original shows pet friendly and game room
- The two bottom content boxes were changed to showcase the proximity to campus as opposed to dining and weddings content 

Default Content Experience
Midweek Targeted Content Experience