Storytelling is our trade, and while the tools of our trade may change, a well-crafted story will always create a connection, and connections leads to loyalty.
SEO Content Strategy
With modern SEO, content is king. We help hotels craft conversations with targeted keywords and build out a content strategy designed to strengthen their position in search engine results.
What’s working? What’s not? We deep dive into our client’s content, analyze the data, and make recommendations on how to improve SEO and increase direct bookings.
User Generated Content
User generated content (UGC) is broadly viewed as trustworthy and can play an integral part in consumer purchase decisions. We help hotels drive UGC and get the most possible value out of the content that’s produced.
A robust content calendar aids marketing teams in their focus. We help hotels stay relevant, drive conversions, and increase SEO with well-planned content rollout.
Brand Voice & Style Guide
All brands have a voice. Some are developed by design, others by default. We help hotels find and refine their voice – one that speaks to travelers – a craft a style guide so that that voice stays consistent.
Dynamic Content Personalization
By understanding consumer behavior across all channels, then optimizing the consumer’s conversion journey, our clients enjoy an uplift in direct bookings and a more productive online presence.
New to personas? We can help. Utilizing personas, hotel brands can be more strategic in catering to an audience, internalize the customer that they are trying to attract, and relate to them on a more personal level.