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Benchmark Success Story

La Cantera Resort & Spa

The Win

  • La Cantera Resort & Spa boosted its conversion rate 217%.

The Method

In April, La Cantera Resort implemented Screen Pilot’s full-spectrum, digital brand experience solution known as DBX.

The La Cantera team identified three segments they wanted to target;

  • Couples
  • Families
  • Summer Travelers

DBX used first-party data to identify the targeted users and deliver personalized content and offers to each individual segment.

The Impact

Overall DBX Results

  • La Cantera Resort’s conversion rate spiked to 3.90%, a 217% increase over the site average.
  • While the segment that received personalized content was limited to about 9% of the site’s users, that group generated a full one-third of the site’s revenue.
  • Those who received personalized content spent an average of 8% more than those who did not.

Summer Traveler Segment

  • 6.17% conversion rate
  • 174 bookings
  • $189,000 revenue

Families Segment

  • 2.97% conversion rate
  • 50 bookings
  • $69,000 revenue

Couples Segment

  • 1.75% conversion rate
  • 46 bookings
  • $44,000 revenue

The Takeaway

Delivering targeted, personalized content via Screen Pilot DBX deployment ushers more users to the booking engine, and they ultimately convert at higher rates.