- La Cantera Resort & Spa boosted its conversion rate 217%.
In April, La Cantera Resort implemented Screen Pilot’s full-spectrum, digital brand experience solution known as DBX.
The La Cantera team identified three segments they wanted to target;
- Summer Travelers
DBX used first-party data to identify the targeted users and deliver personalized content and offers to each individual segment.
Overall DBX Results
- La Cantera Resort’s conversion rate spiked to 3.90%, a 217% increase over the site average.
- While the segment that received personalized content was limited to about 9% of the site’s users, that group generated a full one-third of the site’s revenue.
- Those who received personalized content spent an average of 8% more than those who did not.
Summer Traveler Segment
- 6.17% conversion rate
- 174 bookings
- $189,000 revenue
- 2.97% conversion rate
- 50 bookings
- $69,000 revenue
- 1.75% conversion rate
- 46 bookings
- $44,000 revenue
Delivering targeted, personalized content via Screen Pilot DBX deployment ushers more users to the booking engine, and they ultimately convert at higher rates.