Screen Pilot getting a mention in a recent article on Clickz.comBridging the Data Gap – By Sean Carton, ClickZ
There are also some interesting new integrated measuring tools, such as those available from CognoVision, which focus on out-of-home; Screen Pilot, which provides integrated measurement of mobile and online advertising effectiveness...; and ongoing efforts from the Advertising Research Foundation to figure out how to bridge the gap between media and measurement.
Screen Pilot getting a mention in a recent article on Clickz.comBridging the Data Gap – By Sean Carton, ClickZ
There are also some interesting new integrated measuring tools, such as those available from CognoVision, which focus on out-of-home; Screen Pilot, which provides integrated measurement of mobile and online advertising effectiveness...; and ongoing efforts from the Advertising Research Foundation to figure out how to bridge the gap between media and measurement.
