Garden of the Gods Collection is a luxury resort and features a collection of incredible hotel rooms, suites, and cottages. Its location has dazzled guests in Colorado Springs and beyond for over 60 years. Each of the 56 spacious suites features a balcony overlooking the towering red rocks of Garden of the Gods National Landmark and snow-capped Pikes Peak. While the scenery is a natural attraction for transient guests, the resort wanted to increase local brand awareness amongst their drive market.
They are located just outside Colorado Springs, so the nearby city of Denver and it’s neighboring Front Range cities presented some of the largest opportunity. Screen Pilot presented the idea to run numerous “Influencer Marketing” campaigns to discover these new guests.