The Grove Resort and Spa Orlando is the ultimate vacation destination, a sanctuary for those who seek to escape the ordinary and are looking to experience a reality infused with magic and wonder. Their spacious suites, just minutes from Disney World, provide the comforts of home while on vacation.
Historically, hotels tend to spend large portions of their marketing budget on search ads (where they see an immediate return on ad spend), which often means only a small percentage of overall digital marketing budgets (if any) are allocated towards advertising on Facebook. At Screen Pilot, we strive to constantly challenge the status quo – so our search and social marketing teams worked together to tackle this myth head-on. We knew in our gut that Facebook ads had a positive effect on direct bookings, but we wanted to prove it.