The Grove Resort & Spa Orlando is an all-suite resort located five miles from Disney World. There are 878 family-friendly rooms that are distinguished by their spacious size (1,000 square feet and larger), washer and dryer en-suite, and a fully equipped kitchen. Three resort pools, a market, the Escape Spa, and the soon-to-open Surfari Water Park make it a true destination resort.
The Grove Resort & Spa Orlando approached Screen Pilot to begin strategizing on, developing, and executing their social media to build a brand presence before their actual opening day. Our marketing objectives for this effort included:
- Create and develop branded Facebook, Twitter, Instagram, and Pinterest channels
- Increase brand awareness and build a following on those defined social media channels
- Manage reputation and community management issues on behalf of the property