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PPC for 2020: Plan to Turn Clicks Into Bookings

Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst marketing teams recently. Business owners generally want to be confident that their investment in those “clicks” ultimately generate sales. […]
  • Posted by Todd A. Vines
  • On April 18, 2019
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3 Keys to Meeting Customer Expectations in 2019

“Think with Google” recently published a “consumer insights” blog post featuring video interviews with industry marketing leaders. The topic of the series is how customer expectations are changing, and how […]
  • Posted by Todd A. Vines
  • On February 21, 2019
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The Importance of Offer-Specific Landing Pages

You’ve met with your paid search team, and you’ve got your targeting set up correctly, the right keywords and great offers to promote. You’re done, right? Not quite. One of […]
  • Posted by Gabe Hoffman
  • On February 14, 2019
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9 Food & Beverage Trends for 2019

Following food and drink trends can be fun, but it’s more than a pastime for hotel teams. Travelers are showing increasingly discerning tastes, and younger generations, including millennials, are placing […]
  • Posted by Todd A. Vines
  • On January 24, 2019
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7 Tools to Simplify Digital Marketing in 2019

The digital era has introduced some astonishingly powerful marketing mechanisms, not least of which include email, search engines and social channels. When optimized, these mediums make occupancy – and revenue […]
  • Posted by Todd A. Vines
  • On January 3, 2019
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