How to Create Cohesive Branding for Your Hotel

We live in a world where media options are seemingly endless. Every day, people consume countless media types, from social media to news articles to YouTube videos and more. At […]

Posted by Brett Perry
On May 15, 2019

5 Fresh, Clickable Content Marketing Topics for Hotels

Blogs and videos, podcasts and social posts. Hotels are telling their story in more unique ways, and across more diverse channels, than ever before. Regardless of medium or format, each […]

Posted by Arielle Rubenstein
On May 9, 2019

PPC for 2020: Plan to Turn Clicks Into Bookings

Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst marketing teams recently. Business owners generally want to be confident that their investment in those “clicks” ultimately generate sales. […]

Posted by Arielle Rubenstein
On April 18, 2019

4 Reasons Content Marketing Matters More Now Than Ever Before

For hotel teams, content marketing is more important now than ever before. Over the past decade, brands from nearly every industry have incorporated some level of content marketing into a […]

Posted by Arielle Rubenstein
On April 5, 2019

3 Tips for Generating Content to Reach Your Target Audience

When it comes to content marketing, I think we could all agree we’ve heard a keynote, read an article, watched a webinar, or downloaded a white-paper about reaching our target […]

Posted by Arielle Rubenstein
On March 22, 2019

3 Keys to Meeting Customer Expectations in 2019

“Think with Google” recently published a “consumer insights” blog post featuring video interviews with industry marketing leaders. The topic of the series is how customer expectations are changing, and how […]

Posted by Arielle Rubenstein
On February 21, 2019

The Importance of Offer-Specific Landing Pages

You’ve met with your paid search team, and you’ve got your targeting set up correctly, the right keywords and great offers to promote. You’re done, right? Not quite. One of […]

Posted by Gabe Hoffman
On February 14, 2019

9 Food & Beverage Trends for 2019

Following food and drink trends can be fun, but it’s more than a pastime for hotel teams. Travelers are showing increasingly discerning tastes, and younger generations, including millennials, are placing […]

Posted by Arielle Rubenstein
On January 24, 2019

7 Tools to Simplify Digital Marketing in 2019

The digital era has introduced some astonishingly powerful marketing mechanisms, not least of which include email, search engines and social channels. When optimized, these mediums make occupancy – and revenue […]

Posted by Arielle Rubenstein
On January 3, 2019

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