Wondering how to inject wellness into your company culture? Learn how Screen Pilot did so successfully with the Virgin Pulse Global Challenge. Here at Screen Pilot, we’re always looking for ways in which we can increase wellness across our organization. We provide what most companies offer these days, including healthy snacks, standing desks, flexible hours, […]
Here at Screen Pilot, our social media team is pretty well-versed in the marketing and engagement strategies for Facebook, Instagram, and Twitter. Most digital marketers lift up these pillars of the social media world as a holy trinity of sorts – and with good reason, as the channels see more than 3 billion monthly users […]
Marketing to a disengaged audience is about as effective as talking to a stranger on the bus while their earbuds are in. Both approaches are clumsy, ineffective, and susceptible to interruption; your target audience may scroll their thumb past your post just as surely as that bus will lurch around a corner, causing you to […]
In recent weeks, Google began rolling out their latest experiment, a platform they are calling “Posts”. The goal behind this new tool is to help local businesses stand out, and to encourage those businesses to share relevant information to their audiences on a continuous basis. Google’s hope is that Posts will provide an easy, more visual […]
As the Facebook newsfeed becomes ever more crowded, the ability for your branded content to rise to the top is more important than ever. There has been a lot of hype about using video content to cut through the barrage of puppy photos and news stories, and that excitement is proving to be justified. According […]
In 2017, Social Media Marketing has decisively encompassed all four types of communication: written, verbal, nonverbal, and visual. While every few months brings digital marketers a barrage of trends to research, perfect, and deploy across an ever-growing list of platforms and channels, a few will stick while most will fade as fast as they appeared. […]
Technology is often associated with speed, and in today’s tech-integrated world, faster means better. This need for speed has been driven largely by consumer demand. We want more, and we want it now. Marketers understand this, and those who, in turn, are able to deliver – especially in the mobile sphere – reap the rewards that […]
Each time I return to New York City, I try to somehow find inspiration from the unique and unfamiliar by staying in a different boutique hotel. Luckily, the city that birthed Ian Schrager never disappoints, and neither did my recent stay at YOTEL NYC during the HSMAI Conference in February (so much so that’s it’s […]
Considering the time you spend optimizing your website for specific keywords and Google searches, the latest updates to Google and Apple maps might have you back at the drawing boards for a new optimization strategy. Local SEO, defined as “an effective way to market your business online to people conducting local searches”, is a crucial […]
Did you catch ‘em all? Pokémon GO was the hot mobile game that had us scrambling this summer in an attempt to catch virtual characters in the real world. While the Pokémon GO craze may have been relatively short lived, the app has been downloaded more than 500 million times to date, and the phenomenon […]