Successes in Search Marketing Using Increased Social Media Integration

Many marketers are utilizing Facebook, Google Adwords, and Display Re-marketing to advertise to their target markets. What’s less common is integrating all of these different channels into one, cohesive campaign.  Doing so will streamline and amplify the success of your marketing programs by simply mirroring your audience’s path to purchase. Marketers can work to create […]

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4 Perks, 1 Pitfall of Twitter’s New 280 Character Format

Yes, you’re seeing double. Twitter now affords users 280 characters for their tweets, twice the previous 140-character count maximum. The company claims the newfound freedom will make it easier for people and brands to use their platform. Traditionalists fear the change will fundamentally alter that which makes the platform unique; brevity. For brands, there will […]

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A Journey of One Thousand Miles Begins with a Single Step

Wondering how to inject wellness into your company culture? Learn how Screen Pilot did so successfully with the Virgin Pulse Global Challenge. Here at Screen Pilot, we’re always looking for ways in which we can increase wellness across our organization. We provide what most companies offer these days, including healthy snacks, standing desks, flexible hours, […]

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New Google Feature: Google Posts – What You Should Know

In recent weeks, Google began rolling out their latest experiment, a platform they are calling “Posts”.  The goal behind this new tool is to help local businesses stand out, and to encourage those businesses to share relevant information to their audiences on a continuous basis. Google’s hope is that Posts will provide an easy, more visual […]

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