In a world where our lives are abundantly “online” a generous amount of customer/user information can be available at your fingertips.  However, actionable marketing based on these insights may be […]

Some would argue that audience targeting is the #1, most important marketing concept. It also isn’t anything new to know that using audience targeting efforts in both traditional and digital […]

An important piece of a healthy digital marketing mix for hotels and resorts is unbranded paid search. However, many hotels don’t see a high return from this channel. It can […]

Google first introduced Responsive Display Ads six months ago. This ad format allows Google to automatically generate ads for the Google Display Network using images, headlines, logos, videos, and descriptions […]

As digital experts in the hospitality industry, a question we often get asked is “How can I drive more direct bookings” or “How can I take business away from the […]

In May of 2018, Google introduced a new ad format beta: the responsive search ad. This text ad dynamically combines headlines and descriptions to achieve an advertiser’s goal. You will […]