6 ‘Google My Business’ Elements That Increase Conversions

For hotels and resorts, maintaining a robust Google My Business (GMB) profile is a marketing must. Roughly 90% of online search is conducted via Google, and it’s a hotel’s Google […]

Posted by Todd A. Vines
On January 30, 2020

Traditional Revenue Metrics – Yay or Nay in 2020?

In previous blog posts, we’ve talked about the importance of display advertising and unbranded paid search campaigns and how to measure those campaigns’ performance without using traditional revenue metrics. Today […]

Posted by Gabe Hoffman
On January 15, 2020

4 Clever Uses for Hotel Smart TVs

Smart TVs seem to be everywhere. They’ve been a fixture in homes and places of business for several years, and as hotels update and find the technology increasingly affordable, they’re […]

Posted by Todd A. Vines
On December 4, 2019

Instagram Series Part 2: Why (and How) to do an Instagram Grid Takeover

Using visual storytelling through a design-first Instagram profile can help hotels stand out in a crowded space of like-minded content. Whether it be accommodations, amenities, special promotions, or food and […]

Posted by Julia Withers
On November 20, 2019

Instagram Series Part 1: The Power of Instagram Stories

The algorithm by which Instagram selects the order of content appearing on users’ feeds is continuously changing. What has been consistently important in all the algorithm changes is the weight […]

Posted by Chloe Edwards
On November 13, 2019

10 Holiday Gift Ideas for Hospitality Professionals & Patrons – 2019 Edition

Festive season is here, and the hospitality world is kicking into high cheer. Often this time of year, that cheer includes gifting. Screen Pilot surveyed an array of hoteliers, management […]

Posted by Todd A. Vines
On November 11, 2019

6 Quirky Hotel PR Campaigns to Inspire

With an estimated one million hotels worldwide, how does one hotel really, truly stand out? Yes, consistently delivering a quality product is a must. Of course, a good digital strategy […]

Posted by Todd A. Vines
On October 17, 2019

3 Ways to Use Google Analytics and Find Customer Booking Behavior

In a world where our lives are abundantly “online” a generous amount of customer/user information can be available at your fingertips. However, actionable marketing based on these insights may be […]

Posted by Amanda Carey
On September 14, 2019

Improve Your Display ROI With Segmented Audience Targeting

Some would argue that audience targeting is the #1, most important marketing concept. It also isn’t anything new to know that using audience targeting efforts in both traditional and digital […]

Posted by Samantha Gilbert
On September 5, 2019

Bleisure Marketing 101

What is it? We’ve all heard it – it’s the buzzword circling the hospitality industry these last few years – “Bleisure” Travel. Bleisure is a blend of both business travel […]

Posted by Mandy Muszynski
On August 19, 2019

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