Bleisure Marketing 101

What is it? We’ve all heard it – it’s the buzzword circling the hospitality industry these last few years – “Bleisure” Travel. Bleisure is a blend of both business travel […]

Posted by Mandy Muszynski
On August 19, 2019

What You Need To Know About Google Ads’ “Store Visits”

An important piece of a healthy digital marketing mix for hotels and resorts is unbranded paid search. However, many hotels don’t see a high return from this channel. It can […]

Posted by Gabe Hoffman
On July 30, 2019

Responsive Display Ads: Results Six Months Later

Google first introduced Responsive Display Ads six months ago. This ad format allows Google to automatically generate ads for the Google Display Network using images, headlines, logos, videos, and descriptions […]

Posted by Conner Jennings
On May 2, 2019

Best Practices for Successful Hotel Metasearch Efforts

As digital experts in the hospitality industry, a question we often get asked is “How can I drive more direct bookings” or “How can I take business away from the […]

Posted by Kate Hinson
On April 10, 2019

Insights Into Google’s “Responsive Search Ads” Beta: Are They Worth It So Far?

In May of 2018, Google introduced a new ad format beta: the responsive search ad. This text ad dynamically combines headlines and descriptions to achieve an advertiser’s goal. You will […]

Posted by Samantha Gilbert
On March 7, 2019

Weird, Wacky and Wonderful: The Wildest Hotels Around the World

Everyone dreams of staying in a luxury hotel for their vacation getaway, but have you ever dreamed of staying in accommodations as unique as these properties? These five mind-blowing hotels […]

Posted by Jackie Root
On February 28, 2019

Data Warehousing With Google BigQuery

Data is everywhere. As marketers, our goal is to transform seemingly disparate data into useful information to create actionable strategies for our clients. With the sheer amount of data that […]

Posted by Silas Wong
On January 9, 2019

7 Tools to Simplify Digital Marketing in 2019

The digital era has introduced some astonishingly powerful marketing mechanisms, not least of which include email, search engines and social channels. When optimized, these mediums make occupancy – and revenue […]

Posted by Todd A. Vines
On January 3, 2019

10 Holiday Gift Ideas for Hospitality Peeps & Patrons – 2018 Edition

It’s the most wonderful time of the year, but it’s also particularly hectic for those in the hospitality industry. Despite the late nights and long hours, there’s still gifting to […]

Posted by Todd A. Vines
On November 15, 2018

Hotel Tech Watchlist 2018

Tech and travel continue to evolve. A new report from travel and technology firm Sabre Labs explores the tech poised to have the most profound effect on travel over the […]

Posted by Todd A. Vines
On September 14, 2018

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