Hospitality and the Marketing Pivot to Generation Z

Make way, Millennials. Engaging Generation Z is of growing importance for hotel and resort marketing teams. While Boomers, Gen X and Millennials still make up the majority of the travel […]

Posted by Tom Dibble
On October 29, 2019

3 Keys to Meeting Customer Expectations in 2019

“Think with Google” recently published a “consumer insights” blog post featuring video interviews with industry marketing leaders. The topic of the series is how customer expectations are changing, and how […]

Posted by Todd A. Vines
On February 21, 2019

5 Ways for Hotels to Boost Online Visibility

For as vast as the online world is, it’s a relatively crowded space. In 2019, the only way for a hotel to stay competitive is to have a prominent online […]

Posted by Todd A. Vines
On December 13, 2018

8 Tips to Help Hotels Increase Direct Bookings in 2019

Online Travel Agents (OTAs) continue to gain market share. By the end of 2020, OTAs are expected to have captured 41% of the US online digital booking market alone. Despite […]

Posted by Todd A. Vines
On November 7, 2018

10 Examples of Inspiring Hotel Website Design

A hotel’s website is its digital lobby. And not unlike a well-designed lobby, the most successful hotel websites are equal parts storyteller and moneymaker, showcasing a “sense of place” while […]

Posted by Todd A. Vines
On January 3, 2018

Small Steps to Improve Your Hotel Website User Experience

Websites are an obviously critical part in the success of a hotel. It is the first place guests go to learn more about your amenities, view pictures of your rooms, […]

Posted by Mandy Muszynski
On November 7, 2017

21 Examples of Inspiring Hotel Website Design

Updated January 3, 2018. Check out 10 new examples of inspiring hotel website design here. When was the last time you made a reservation for lodging somewhere that didn’t have a […]

Posted by Tom Dibble
On November 12, 2015

Targeting Hotel Guests Using Website Personalization

What if every time that you traveled, the hotel concierge greeted you by name and provided you with a list of restaurants in the area that they knew you would […]

Posted by Tom Dibble
On April 28, 2015

Case Study: Urban Boutique Hotel in Brooklyn Launches Hip Website Masterpiece

HOTEL 718 – Urban Boutique Brooklyn, NY Hotel Background: In the heart of historic Brooklyn, NY a new gem is being developed – Hotel 718. With a free-spirit and sense of […]

Posted by Tom Dibble
On February 6, 2012

7 Elements That Increase A Visitor’s Trust On A Hotel Website

Recently Usabilla did a study on just what visitors look for on a hotel’s website to create trust. Top of the list was the hotel’s logo and brand awareness. Some […]

Posted by Valerie Erwin
On September 15, 2011

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