6 ‘Google My Business’ Elements That Increase Conversions

For hotels and resorts, maintaining a robust Google My Business (GMB) profile is a marketing must. Roughly 90% of online search is conducted via Google, and it’s a hotel’s Google […]

Posted by Todd A. Vines
On January 30, 2020

Google, Social & Gen Z: Top Stories of 2019

It’s been another year emerging technologies and shifting trends in travel and hospitality. Google continues to evolve, social media consumption continues to grow, and a new generation 90-million strong is […]

Posted by Todd A. Vines
On December 27, 2019

4 Clever Uses for Hotel Smart TVs

Smart TVs seem to be everywhere. They’ve been a fixture in homes and places of business for several years, and as hotels update and find the technology increasingly affordable, they’re […]

Posted by Todd A. Vines
On December 4, 2019

Instagram Series Part 2: Why (and How) to do an Instagram Grid Takeover

Using visual storytelling through a design-first Instagram profile can help hotels stand out in a crowded space of like-minded content. Whether it be accommodations, amenities, special promotions, or food and […]

Posted by Julia Withers
On November 20, 2019

Hospitality and the Marketing Pivot to Generation Z

Make way, Millennials. Engaging Generation Z is of growing importance for hotel and resort marketing teams. While Boomers, Gen X and Millennials still make up the majority of the travel […]

Posted by Tom Dibble
On October 29, 2019

3 Keys to Meeting Customer Expectations in 2019

“Think with Google” recently published a “consumer insights” blog post featuring video interviews with industry marketing leaders. The topic of the series is how customer expectations are changing, and how […]

Posted by Todd A. Vines
On February 21, 2019

5 Ways for Hotels to Boost Online Visibility

For as vast as the online world is, it’s a relatively crowded space. In 2019, the only way for a hotel to stay competitive is to have a prominent online […]

Posted by Todd A. Vines
On December 13, 2018

8 Tips to Help Hotels Increase Direct Bookings in 2019

Online Travel Agents (OTAs) continue to gain market share. By the end of 2020, OTAs are expected to have captured 41% of the US online digital booking market alone. Despite […]

Posted by Todd A. Vines
On November 7, 2018

10 Examples of Inspiring Hotel Website Design

A hotel’s website is its digital lobby. And not unlike a well-designed lobby, the most successful hotel websites are equal parts storyteller and moneymaker, showcasing a “sense of place” while […]

Posted by Todd A. Vines
On January 3, 2018

Small Steps to Improve Your Hotel Website User Experience

Websites are an obviously critical part in the success of a hotel. It is the first place guests go to learn more about your amenities, view pictures of your rooms, […]

Posted by Mandy Muszynski
On November 7, 2017

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