Local SEO: 5 Ways To Make Your Hotel Stand Out

When it comes to digital marketing, it can sometimes be easy to neglect strategy for “local areas” amidst all the planning that goes into your bigger picture marketing efforts. At Screen Pilot, we understand the importance of capturing this market for our clients. With over a decade of experience in the hospitality space, these are […]

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Winter ’17 Travel Search Trends to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

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6 Secrets to Top-Ranking Travel Content and SEO Stardom

Let’s be real. Landing a top search result ranking isn’t easy, and in the multibillion dollar travel industry “page one” success is particularly competitive. Even with sound strategy and a savvy SEO support team, appearing prominently in search is something of an art. But search engine rankings aren’t all smoke and mirrors. According to a […]

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Labor Day, Fall Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

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FIRST LOOK: Google’s Updated Hotel Search/Review Interface May Surprise You

Google’s stated mission is to organize the world’s information and make it universally accessible and useful. That, of course, includes the manner in which the platform displays details on hotels. The tech innovators are at it again, testing an update to Google’s hotel search result and review interface. A Google representative recently told SEO industry publication Search […]

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The Future of Marketing: 4 Insights from Google Marketing Next

Keeping atop the latest digital marketing trends across mobile, analytics, video, and top platforms is no small task. Ad innovators such as Google are constantly developing new ways to reach consumers. At last month’s Google Marketing Next event, the company’s annual gathering of industry leaders, experts outlined the latest trends shaping the future of marketing in […]

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New Google Feature: Google Posts – What You Should Know

In recent weeks, Google began rolling out their latest experiment, a platform they are calling “Posts”.  The goal behind this new tool is to help local businesses stand out, and to encourage those businesses to share relevant information to their audiences on a continuous basis. Google’s hope is that Posts will provide an easy, more visual […]

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