Labor Day, Fall Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

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FIRST LOOK: Google’s Updated Hotel Search/Review Interface May Surprise You

Google’s stated mission is to organize the world’s information and make it universally accessible and useful. That, of course, includes the manner in which the platform displays details on hotels. The tech innovators are at it again, testing an update to Google’s hotel search result and review interface. A Google representative recently told SEO industry publication Search […]

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The Future of Marketing: 4 Insights from Google Marketing Next

Keeping atop the latest digital marketing trends across mobile, analytics, video, and top platforms is no small task. Ad innovators such as Google are constantly developing new ways to reach consumers. At last month’s Google Marketing Next event, the company’s annual gathering of industry leaders, experts outlined the latest trends shaping the future of marketing in […]

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New Google Feature: Google Posts – What You Should Know

In recent weeks, Google began rolling out their latest experiment, a platform they are calling “Posts”.  The goal behind this new tool is to help local businesses stand out, and to encourage those businesses to share relevant information to their audiences on a continuous basis. Google’s hope is that Posts will provide an easy, more visual […]

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Fresh Summer ’17 Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

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Stay Takeaways: What We Can Learn From YOTEL

Each time I return to New York City, I try to somehow find inspiration from the unique and unfamiliar by staying in a different boutique hotel. Luckily, the city that birthed Ian Schrager never disappoints, and neither did my recent stay at YOTEL NYC during the HSMAI Conference in February (so much so that’s it’s […]

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Local SEO & The Power of Map Listings

Considering the time you spend optimizing your website for specific keywords and Google searches, the latest updates to Google and Apple maps might have you back at the drawing boards for a new optimization strategy. Local SEO, defined as “an effective way to market your business online to people conducting local searches”, is a crucial […]

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