5 Cool Hotel PR Campaigns to Inspire

Executing a successful awareness campaign is a careful balancing act. Marketing teams need a concept that’s fresh and attention-grabbing, yet doesn’t betray the brand or cloud the message. Misguided campaigns risk confusion, or worse, backlash. Innovative ideas, however, can generate a swell of social buzz, earned media, industry recognition and – most importantly – guests. Here are five […]

Read More

4 Budget Items to Boost Direct Bookings

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management teams will likely be an increase in direct bookings. Even those who have a glass-half-full perspective when it comes to the “frenemy” relationship hotels have with […]

Read More

BEST OF SCREEN PILOT SERIES: Pumpkin Spice Hospitality

Editor’s Note: This post is part of Screen Pilot’s “Best Of” series, revisiting our most-read posts from the past. Originally posted 9-12-16. Brace yourselves. Pumpkin spice is coming. From toaster pastries to dog treats, baby food to beer, the weeks ahead are sure to be filled with mounds of pumpkin-flavor promotions. It’s the official release of […]

Read More

SCREEN PILOT SERIES – HOTEL REPUTATION MANAGEMENT: 3 Ways to Set Guest Expectations On Social Media

“You never get a second chance to make a first impression.” That familiar adage is increasingly applicable in our digital world, especially in the hospitality vertical. With the plethora of photos, videos, and reviews about a hotel available online, your guest’s first impression is made before they even set foot on property. Gone are the […]

Read More

3 Ways the iPhone X Will Change Travel Forever

Apple has officially unveiled the iPhone X. As has been the pattern in the past, the ripple effect from Apple advancements reach just about every industry, including travel and hospitality. Econsultancy published a story by Screen Pilot founder and CEO Tom Dibble on how the iPhone X is destined to alter the way we travel forever, noting; […]

Read More

Labor Day, Fall Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

Read More