4 Reasons Content Marketing Matters More Now Than Ever Before

For hotel teams, content marketing is more important now than ever before. Over the past decade, brands from nearly every industry have incorporated some level of content marketing into a […]

Posted by Todd A. Vines
On April 5, 2019

3 Keys to Meeting Customer Expectations in 2019

“Think with Google” recently published a “consumer insights” blog post featuring video interviews with industry marketing leaders. The topic of the series is how customer expectations are changing, and how […]

Posted by Todd A. Vines
On February 21, 2019

The Importance of Offer-Specific Landing Pages

You’ve met with your paid search team, and you’ve got your targeting set up correctly, the right keywords and great offers to promote. You’re done, right? Not quite. One of […]

Posted by Gabe Hoffman
On February 14, 2019

The 2019 Travel & Hospitality Outlook

A strong economy and emerging technologies have resulted in steady growth in the travel industry for a decade. From 2009 to 2017, US hotel gross bookings grew from $116 billion […]

Posted by Todd A. Vines
On February 7, 2019

5 Ways for Hotels to Boost Online Visibility

For as vast as the online world is, it’s a relatively crowded space. In 2019, the only way for a hotel to stay competitive is to have a prominent online […]

Posted by Todd A. Vines
On December 13, 2018

8 Tips to Help Hotels Increase Direct Bookings in 2019

Online Travel Agents (OTAs) continue to gain market share. By the end of 2020, OTAs are expected to have captured 41% of the US online digital booking market alone. Despite […]

Posted by Todd A. Vines
On November 7, 2018

Mobile-Specific Website Optimization Leads to An 80% Increase In Booking Engine Views

As digital marketers, we know that mobile responsiveness on a hotel’s website is vital to the user experience, but many CMS platforms don’t allow for mobile-specific pages. So what options […]

Posted by Kate Hinson
On July 25, 2018

5 Tips for Starting Your Hotel Blog

Vegetables. We understand they’re good for us, but for those who are leery of green things, it can be a chore to eat them. Most hotel marketing teams understand that […]

Posted by Todd A. Vines
On July 25, 2018

6 Contact Features That Increase Engagement, Bookings on Hotel Websites

Address, email, phone number. Every hotel website has a “contact us” page, a page where people can find the most basic details. Such a passive posture, however, is a missed […]

Posted by Tom Dibble
On May 30, 2018

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