Case Study: How a Content Hub Can Strengthen Your Digital Footprint

In this era of digital media consumption, chances are high that before a traveler even sets foot in a new destination, they will have visualized and researched every square inch […]

Posted by Cori Uddenberg
On October 9, 2019

The Rise of Global Wellness Tourism

Travel as strictly “business” or “pleasure” is an increasingly antiquated notion. As our culture’s self-care journey evolves, a third inspiration for travel has emerged; wellness. Travelers took more than 830 […]

Posted by Todd A. Vines
On September 19, 2019

Bleisure Marketing 101

What is it? We’ve all heard it – it’s the buzzword circling the hospitality industry these last few years – “Bleisure” Travel. Bleisure is a blend of both business travel […]

Posted by Mandy Muszynski
On August 19, 2019

Hotel Blogging Best Practices 2019 (PART 2)

Yes, your hotel needs a blog. We’ve written at length on the importance of maintaining an active blog space, the role that posts play in a larger strategic content marketing […]

Posted by Todd A. Vines
On July 2, 2019

Hotel Blogging Best Practices 2019 (PART 1)

Whether you’re just getting started, or breathing new life into a stagnant content marketing program, every hotel property needs an active, robust blog. Working in tandem with your hotel’s primary […]

Posted by Todd A. Vines
On May 29, 2019

5 Fresh, Clickable Content Marketing Topics for Hotels

Blogs and videos, podcasts and social posts. Hotels are telling their story in more unique ways, and across more diverse channels, than ever before. Regardless of medium or format, each […]

Posted by Todd A. Vines
On May 9, 2019

4 Reasons Content Marketing Matters More Now Than Ever Before

For hotel teams, content marketing is more important now than ever before. Over the past decade, brands from nearly every industry have incorporated some level of content marketing into a […]

Posted by Todd A. Vines
On April 5, 2019

3 Keys to Meeting Customer Expectations in 2019

“Think with Google” recently published a “consumer insights” blog post featuring video interviews with industry marketing leaders. The topic of the series is how customer expectations are changing, and how […]

Posted by Todd A. Vines
On February 21, 2019

The Importance of Offer-Specific Landing Pages

You’ve met with your paid search team, and you’ve got your targeting set up correctly, the right keywords and great offers to promote. You’re done, right? Not quite. One of […]

Posted by Gabe Hoffman
On February 14, 2019

The 2019 Travel & Hospitality Outlook

A strong economy and emerging technologies have resulted in steady growth in the travel industry for a decade. From 2009 to 2017, US hotel gross bookings grew from $116 billion […]

Posted by Todd A. Vines
On February 7, 2019

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