6 Ways for Hotels to Build Long-Term Email Relationships with Travelers

You probably didn’t post to TikTok today, but how many times have you checked your email? In digital marketing, despite an unending stream of hip new digital channels, technologies and […]

Posted by Todd A. Vines
On February 20, 2020

6 ‘Google My Business’ Elements That Increase Conversions

For hotels and resorts, maintaining a robust Google My Business (GMB) profile is a marketing must. Roughly 90% of online search is conducted via Google, and it’s a hotel’s Google […]

Posted by Todd A. Vines
On January 30, 2020

A Growth Mindset with SEO

Maintenance is a crucial ingredient to any successful SEO plan. Allowing Google to efficiently crawl a website while also providing a clean user experience are two of the most important […]

Posted by Brett Perry
On January 23, 2020

4 Clever Uses for Hotel Smart TVs

Smart TVs seem to be everywhere. They’ve been a fixture in homes and places of business for several years, and as hotels update and find the technology increasingly affordable, they’re […]

Posted by Todd A. Vines
On December 4, 2019

Instagram Series Part 2: Why (and How) to do an Instagram Grid Takeover

Using visual storytelling through a design-first Instagram profile can help hotels stand out in a crowded space of like-minded content. Whether it be accommodations, amenities, special promotions, or food and […]

Posted by Julia Withers
On November 20, 2019

Hospitality and the Marketing Pivot to Generation Z

Make way, Millennials. Engaging Generation Z is of growing importance for hotel and resort marketing teams. While Boomers, Gen X and Millennials still make up the majority of the travel […]

Posted by Tom Dibble
On October 29, 2019

6 Quirky Hotel PR Campaigns to Inspire

With an estimated one million hotels worldwide, how does one hotel really, truly stand out? Yes, consistently delivering a quality product is a must. Of course, a good digital strategy […]

Posted by Todd A. Vines
On October 17, 2019

Case Study: How a Content Hub Can Strengthen Your Digital Footprint

In this era of digital media consumption, chances are high that before a traveler even sets foot in a new destination, they will have visualized and researched every square inch […]

Posted by Cori Uddenberg
On October 9, 2019

The Rise of Global Wellness Tourism

Travel as strictly “business” or “pleasure” is an increasingly antiquated notion. As our culture’s self-care journey evolves, a third inspiration for travel has emerged; wellness. Travelers took more than 830 […]

Posted by Todd A. Vines
On September 19, 2019

Bleisure Marketing 101

What is it? We’ve all heard it – it’s the buzzword circling the hospitality industry these last few years – “Bleisure” Travel. Bleisure is a blend of both business travel […]

Posted by Mandy Muszynski
On August 19, 2019

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