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Bleisure Marketing 101

What is it? We’ve all heard it – it’s the buzzword circling the hospitality industry these last few years – “Bleisure” Travel. Bleisure is a blend of both business travel […]
  • Posted by Mandy Muszynski
  • On August 19, 2019
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Hotel Blogging Best Practices 2019 (PART 2)

Yes, your hotel needs a blog. We’ve written at length on the importance of maintaining an active blog space, the role that posts play in a larger strategic content marketing […]
  • Posted by Todd A. Vines
  • On July 2, 2019
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Hotel Blogging Best Practices 2019 (PART 1)

Whether you’re just getting started, or breathing new life into a stagnant content marketing program, every hotel property needs an active, robust blog. Working in tandem with your hotel’s primary […]
  • Posted by Todd A. Vines
  • On May 29, 2019
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3 Keys to Meeting Customer Expectations in 2019

“Think with Google” recently published a “consumer insights” blog post featuring video interviews with industry marketing leaders. The topic of the series is how customer expectations are changing, and how […]
  • Posted by Todd A. Vines
  • On February 21, 2019
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The Importance of Offer-Specific Landing Pages

You’ve met with your paid search team, and you’ve got your targeting set up correctly, the right keywords and great offers to promote. You’re done, right? Not quite. One of […]
  • Posted by Gabe Hoffman
  • On February 14, 2019
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The 2019 Travel & Hospitality Outlook

A strong economy and emerging technologies have resulted in steady growth in the travel industry for a decade. From 2009 to 2017, US hotel gross bookings grew from $116 billion […]
  • Posted by Todd A. Vines
  • On February 7, 2019
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