Labor Day, Fall Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

Read More

New Google Feature: Google Posts – What You Should Know

In recent weeks, Google began rolling out their latest experiment, a platform they are calling “Posts”.  The goal behind this new tool is to help local businesses stand out, and to encourage those businesses to share relevant information to their audiences on a continuous basis. Google’s hope is that Posts will provide an easy, more visual […]

Read More

Fresh Summer ’17 Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

Read More

Local SEO & The Power of Map Listings

Considering the time you spend optimizing your website for specific keywords and Google searches, the latest updates to Google and Apple maps might have you back at the drawing boards for a new optimization strategy. Local SEO, defined as “an effective way to market your business online to people conducting local searches”, is a crucial […]

Read More

Data to Aid Spring Campaigns: North America

Travel tech company Sojern is out with its first Global Travel Insights report of the year, analyzing recent search and booking data. The full report addresses trends across Latin America, Europe, Asia-Pacific, the Middle East, Africa, and North America – including which days of the week see the most travel searches by region, top destinations searched […]

Read More

SEO Now: 4 Ways to Build Off-Site Signals

SEO NOW: 4 Ways to Build Crucial Off-Site Signals

Editor’s Note: This post is part of our end-of-year “Moving the Needle” series aimed at helping hotels achieve greater success in 2017.   Understanding the new rules of search engine optimization (SEO) is critical. About one-third of all search clicks go to the first Google result, according to Business 2 Community. Another 63 percent of […]

Read More

5 Ways Wordsmithery Will Benefit Your Brand

If content is king, then the wordsmith is the kingmaker. Roughly nine out of 10 marketers today are content marketing according to the Content Marketing Institute, and that’s regardless of company size or industry. Of course this isn’t news to hotels, resorts or hospitality brands, which have been on the forefront of populating timelines, feeds […]

Read More

Perking Up Your Hotel’s PPC Keyword Strategy

If you work in travel, life is good. American unemployment rates are lower, available disposable income is high, and the dollar is strong. According to projections, domestic and international travel is slated to see sustained growth through 2021. Digital travel sales in the United States are projected to top $180 billion this year – a […]

Read More

mobile micro moments path to purchase

Capitalizing on Micro-Moments in Travel

If you have walked down the street, rode a bus or sat at a table in a restaurant recently, then you have noticed that everyone has their heads down, focused more on their phones than their surroundings. Anytime someone has a spare moment, they check their phones, look at their social media feeds, or perform […]

Read More