Local SEO: 5 Ways To Make Your Hotel Stand Out

When it comes to digital marketing, it can sometimes be easy to neglect strategy for “local areas” amidst all the planning that goes into your bigger picture marketing efforts. At Screen Pilot, we understand the importance of capturing this market for our clients. With over a decade of experience in the hospitality space, these are […]

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Winter ’17 Travel Search Trends to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

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6 Secrets to Top-Ranking Travel Content and SEO Stardom

Let’s be real. Landing a top search result ranking isn’t easy, and in the multibillion dollar travel industry “page one” success is particularly competitive. Even with sound strategy and a savvy SEO support team, appearing prominently in search is something of an art. But search engine rankings aren’t all smoke and mirrors. According to a […]

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Labor Day, Fall Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

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New Google Feature: Google Posts – What You Should Know

In recent weeks, Google began rolling out their latest experiment, a platform they are calling “Posts”.  The goal behind this new tool is to help local businesses stand out, and to encourage those businesses to share relevant information to their audiences on a continuous basis. Google’s hope is that Posts will provide an easy, more visual […]

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Fresh Summer ’17 Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

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Local SEO & The Power of Map Listings

Considering the time you spend optimizing your website for specific keywords and Google searches, the latest updates to Google and Apple Maps might have you back at the drawing boards for a new optimization strategy. Local SEO, defined as “an effective way to market your business online to people conducting local searches”, is a crucial […]

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Data to Aid Spring Campaigns: North America

Travel tech company Sojern is out with its first Global Travel Insights report of the year, analyzing recent search and booking data. The full report addresses trends across Latin America, Europe, Asia-Pacific, the Middle East, Africa, and North America – including which days of the week see the most travel searches by region, top destinations searched […]

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