Local SEO: 5 Ways To Make Your Hotel Stand Out

When it comes to digital marketing, it can sometimes be easy to neglect strategy for “local areas” amidst all the planning that goes into your bigger picture marketing efforts. At Screen Pilot, we understand the importance of capturing this market for our clients. With over a decade of experience in the hospitality space, these are […]

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4 Budget Items to Boost Direct Bookings

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management teams will likely be an increase in direct bookings. Even those who have a glass-half-full perspective when it comes to the “frenemy” relationship hotels have with […]

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3 Ways the iPhone X Will Change Travel Forever

Apple has officially unveiled the iPhone X. As has been the pattern in the past, the ripple effect from Apple advancements reach just about every industry, including travel and hospitality. Econsultancy published a story by Screen Pilot founder and CEO Tom Dibble on how the iPhone X is destined to alter the way we travel forever, noting; […]

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LET’S FACE IT: Emoji + Hotel Marketing

Emoji seems to be the digital language de jour. Some 92% of all internet users report integrating emoji into everyday communication. Just in time for the release of The Emoji Movie – a full-length feature about anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less) – our founder and CEO Tom Dibble published […]

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FIRST LOOK: Google’s Updated Hotel Search/Review Interface May Surprise You

Google’s stated mission is to organize the world’s information and make it universally accessible and useful. That, of course, includes the manner in which the platform displays details on hotels. The tech innovators are at it again, testing an update to Google’s hotel search result and review interface. A Google representative recently told SEO industry publication Search […]

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5 Modest Hotel Updates for a Major Guest Impact

The widespread adoption of tablets and smartphones has changed the hospitality industry exponentially. From the manner in which people search and book, to the on-site interactions between guest and hotel, to the way travelers share their adventures, mobile is now integrated in essentially every phase of the guest experience. Refreshing a hotel property in consideration […]

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