LET’S FACE IT: Emoji + Hotel Marketing

Emoji seems to be the digital language de jour. Some 92% of all internet users report integrating emoji into everyday communication. Just in time for the release of The Emoji Movie – a full-length feature about anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less) – our founder and CEO Tom Dibble published […]

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FIRST LOOK: Google’s Updated Hotel Search/Review Interface May Surprise You

Google’s stated mission is to organize the world’s information and make it universally accessible and useful. That, of course, includes the manner in which the platform displays details on hotels. The tech innovators are at it again, testing an update to Google’s hotel search result and review interface. A Google representative recently told SEO industry publication Search […]

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5 Modest Hotel Updates for a Major Guest Impact

The widespread adoption of tablets and smartphones has changed the hospitality industry exponentially. From the manner in which people search and book, to the on-site interactions between guest and hotel, to the way travelers share their adventures, mobile is now integrated in essentially every phase of the guest experience. Refreshing a hotel property in consideration […]

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Millennial Travelers: Mobile Shopping and Booking Behavior

If one of your strategic goals is to engage younger travelers, you’ll want to evaluate your mobile presence. While smartphones play an increasingly important role in decision-making for most every traveler, a new leisure travel study from Google shows younger travelers in particular are more likely to use a smartphone for hotel research and booking than those […]

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New from Google: How We Use Our Phones for Travel

In our mobile-first world, it’s no surprise that people regularly turn to their phones to help guide travel decisions. Mobile technology is transforming nearly every aspect of the travel industry, and new research published by Google outlines some of the latest shifts. In partnership with global marketing research firm Ipsos, the data reveals insight on the role of the smartphone […]

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