4 Budget Items to Boost Direct Bookings

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management teams will likely be an increase in direct bookings. Even those who have a glass-half-full perspective when it comes to the “frenemy” relationship hotels have with […]

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SCREEN PILOT SERIES – HOTEL REPUTATION MANAGEMENT: 3 Ways to Set Guest Expectations On Social Media

“You never get a second chance to make a first impression.” That familiar adage is increasingly applicable in our digital world, especially in the hospitality vertical. With the plethora of photos, videos, and reviews about a hotel available online, your guest’s first impression is made before they even set foot on property. Gone are the […]

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LET’S FACE IT: Emoji + Hotel Marketing

Emoji seems to be the digital language de jour. Some 92% of all internet users report integrating emoji into everyday communication. Just in time for the release of The Emoji Movie – a full-length feature about anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less) – our founder and CEO Tom Dibble published […]

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FIRST LOOK: Google’s Updated Hotel Search/Review Interface May Surprise You

Google’s stated mission is to organize the world’s information and make it universally accessible and useful. That, of course, includes the manner in which the platform displays details on hotels. The tech innovators are at it again, testing an update to Google’s hotel search result and review interface. A Google representative recently told SEO industry publication Search […]

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The Future of Marketing: 4 Insights from Google Marketing Next

Keeping atop the latest digital marketing trends across mobile, analytics, video, and top platforms is no small task. Ad innovators such as Google are constantly developing new ways to reach consumers. At last month’s Google Marketing Next event, the company’s annual gathering of industry leaders, experts outlined the latest trends shaping the future of marketing in […]

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