LET’S FACE IT: Emoji + Hotel Marketing

Emoji seems to be the digital language de jour. Some 92% of all internet users report integrating emoji into everyday communication. Just in time for the release of The Emoji Movie – a full-length feature about anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less) – our founder and CEO Tom Dibble published […]

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FIRST LOOK: Google’s Updated Hotel Search/Review Interface May Surprise You

Google’s stated mission is to organize the world’s information and make it universally accessible and useful. That, of course, includes the manner in which the platform displays details on hotels. The tech innovators are at it again, testing an update to Google’s hotel search result and review interface. A Google representative recently told SEO industry publication Search […]

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The Future of Marketing: 4 Insights from Google Marketing Next

Keeping atop the latest digital marketing trends across mobile, analytics, video, and top platforms is no small task. Ad innovators such as Google are constantly developing new ways to reach consumers. At last month’s Google Marketing Next event, the company’s annual gathering of industry leaders, experts outlined the latest trends shaping the future of marketing in […]

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New Google Feature: Google Posts – What You Should Know

In recent weeks, Google began rolling out their latest experiment, a platform they are calling “Posts”.  The goal behind this new tool is to help local businesses stand out, and to encourage those businesses to share relevant information to their audiences on a continuous basis. Google’s hope is that Posts will provide an easy, more visual […]

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5 Trends Shaping 2017 Travel Plans

The swell of summer travel is upon us. As travelers take to the road, sky and sea, the Screen Pilot team is hard at work with our finger on the pulse of the latest travel trends. Here are five trends that will shape travel this summer and beyond, and what hoteliers can do to capitalize on […]

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