Local SEO: 5 Ways To Make Your Hotel Stand Out

When it comes to digital marketing, it can sometimes be easy to neglect strategy for “local areas” amidst all the planning that goes into your bigger picture marketing efforts. At Screen Pilot, we understand the importance of capturing this market for our clients. With over a decade of experience in the hospitality space, these are […]

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Successes in Search Marketing Using Increased Social Media Integration

Many marketers are utilizing Facebook, Google Adwords, and Display Re-marketing to advertise to their target markets. What’s less common is integrating all of these different channels into one, cohesive campaign.  Doing so will streamline and amplify the success of your marketing programs by simply mirroring your audience’s path to purchase. Marketers can work to create […]

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4 Perks, 1 Pitfall of Twitter’s New 280 Character Format

Yes, you’re seeing double. Twitter now affords users 280 characters for their tweets, twice the previous 140-character count maximum. The company claims the newfound freedom will make it easier for people and brands to use their platform. Traditionalists fear the change will fundamentally alter that which makes the platform unique; brevity. For brands, there will […]

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6 Secrets to Top-Ranking Travel Content and SEO Stardom

Let’s be real. Landing a top search result ranking isn’t easy, and in the multibillion dollar travel industry “page one” success is particularly competitive. Even with sound strategy and a savvy SEO support team, appearing prominently in search is something of an art. But search engine rankings aren’t all smoke and mirrors. According to a […]

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4 Budget Items to Boost Direct Bookings

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management teams will likely be an increase in direct bookings. Even those who have a glass-half-full perspective when it comes to the “frenemy” relationship hotels have with […]

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SCREEN PILOT SERIES – HOTEL REPUTATION MANAGEMENT: 3 Ways to Set Guest Expectations On Social Media

“You never get a second chance to make a first impression.” That familiar adage is increasingly applicable in our digital world, especially in the hospitality vertical. With the plethora of photos, videos, and reviews about a hotel available online, your guest’s first impression is made before they even set foot on property. Gone are the […]

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