6 ‘Google My Business’ Elements That Increase Conversions

For hotels and resorts, maintaining a robust Google My Business (GMB) profile is a marketing must. Roughly 90% of online search is conducted via Google, and it’s a hotel’s Google […]

Posted by Todd A. Vines
On January 30, 2020

Traditional Revenue Metrics – Yay or Nay in 2020?

In previous blog posts, we’ve talked about the importance of display advertising and unbranded paid search campaigns and how to measure those campaigns’ performance without using traditional revenue metrics. Today […]

Posted by Gabe Hoffman
On January 15, 2020

Google, Social & Gen Z: Top Stories of 2019

It’s been another year emerging technologies and shifting trends in travel and hospitality. Google continues to evolve, social media consumption continues to grow, and a new generation 90-million strong is […]

Posted by Todd A. Vines
On December 27, 2019

Hospitality and the Marketing Pivot to Generation Z

Make way, Millennials. Engaging Generation Z is of growing importance for hotel and resort marketing teams. While Boomers, Gen X and Millennials still make up the majority of the travel […]

Posted by Tom Dibble
On October 29, 2019

The Truth About Expanded Text Ads

It has officially been a year since Google rolled out the Expanded Text Ads format. Originally, ads consisted of two headlines and only one description. In September 2018, Google provided […]

Posted by Conner Jennings
On October 23, 2019

3 Ways to Use Google Analytics and Find Customer Booking Behavior

In a world where our lives are abundantly “online” a generous amount of customer/user information can be available at your fingertips. However, actionable marketing based on these insights may be […]

Posted by Amanda Carey
On September 14, 2019

Improve Your Display ROI With Segmented Audience Targeting

Some would argue that audience targeting is the #1, most important marketing concept. It also isn’t anything new to know that using audience targeting efforts in both traditional and digital […]

Posted by Samantha Gilbert
On September 5, 2019

How to Know When Your Hotel Needs A New Digital Marketing Agency

We wanted to share a recent article from Hotel Tech Report titled “How to Know When Your Hotel Needs A New Digital Marketing Agency.” It’s a thoughtful look at the […]

Posted by Griffin Sandberg
On August 6, 2019

What You Need To Know About Google Ads’ “Store Visits”

An important piece of a healthy digital marketing mix for hotels and resorts is unbranded paid search. However, many hotels don’t see a high return from this channel. It can […]

Posted by Gabe Hoffman
On July 30, 2019

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