4 Budget Items to Boost Direct Bookings

It’s budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018. A major goal of many owners and management teams will likely be an increase in direct bookings. Even those who have a glass-half-full perspective when it comes to the “frenemy” relationship hotels have with […]

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BEST OF SCREEN PILOT SERIES: Pumpkin Spice Hospitality

Editor’s Note: This post is part of Screen Pilot’s “Best Of” series, revisiting our most-read posts from the past. Originally posted 9-12-16. Brace yourselves. Pumpkin spice is coming. From toaster pastries to dog treats, baby food to beer, the weeks ahead are sure to be filled with mounds of pumpkin-flavor promotions. It’s the official release of […]

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Labor Day, Fall Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

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New Google Feature: Google Posts – What You Should Know

In recent weeks, Google began rolling out their latest experiment, a platform they are calling “Posts”.  The goal behind this new tool is to help local businesses stand out, and to encourage those businesses to share relevant information to their audiences on a continuous basis. Google’s hope is that Posts will provide an easy, more visual […]

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Fresh Summer ’17 Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a […]

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Local SEO & The Power of Map Listings

Considering the time you spend optimizing your website for specific keywords and Google searches, the latest updates to Google and Apple maps might have you back at the drawing boards for a new optimization strategy. Local SEO, defined as “an effective way to market your business online to people conducting local searches”, is a crucial […]

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