Successes in Search Marketing Using Increased Social Media Integration

Many marketers are utilizing Facebook, Google Adwords, and Display Re-marketing to advertise to their target markets. What’s less common is integrating all of these different channels into one, cohesive campaign.  Doing so will streamline and amplify the success of your marketing programs by simply mirroring your audience’s path to purchase. Marketers can work to create […]

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4 Perks, 1 Pitfall of Twitter’s New 280 Character Format

Yes, you’re seeing double. Twitter now affords users 280 characters for their tweets, twice the previous 140-character count maximum. The company claims the newfound freedom will make it easier for people and brands to use their platform. Traditionalists fear the change will fundamentally alter that which makes the platform unique; brevity. For brands, there will […]

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5 Cool Hotel PR Campaigns to Inspire

Executing a successful awareness campaign is a careful balancing act. Marketing teams need a concept that’s fresh and attention-grabbing, yet doesn’t betray the brand or cloud the message. Misguided campaigns risk confusion, or worse, backlash. Innovative ideas, however, can generate a swell of social buzz, earned media, industry recognition and – most importantly – guests. Here are five […]

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SCREEN PILOT SERIES – HOTEL REPUTATION MANAGEMENT: 3 Ways to Set Guest Expectations On Social Media

“You never get a second chance to make a first impression.” That familiar adage is increasingly applicable in our digital world, especially in the hospitality vertical. With the plethora of photos, videos, and reviews about a hotel available online, your guest’s first impression is made before they even set foot on property. Gone are the […]

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LET’S FACE IT: Emoji + Hotel Marketing

Emoji seems to be the digital language de jour. Some 92% of all internet users report integrating emoji into everyday communication. Just in time for the release of The Emoji Movie – a full-length feature about anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less) – our founder and CEO Tom Dibble published […]

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New Google Feature: Google Posts – What You Should Know

In recent weeks, Google began rolling out their latest experiment, a platform they are calling “Posts”.  The goal behind this new tool is to help local businesses stand out, and to encourage those businesses to share relevant information to their audiences on a continuous basis. Google’s hope is that Posts will provide an easy, more visual […]

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