SCREEN PILOT SERIES – HOTEL REPUTATION MANAGEMENT: 3 Ways to Set Guest Expectations On Social Media

“You never get a second chance to make a first impression.” That familiar adage is increasingly applicable in our digital world, especially in the hospitality vertical. With the plethora of photos, videos, and reviews about a hotel available online, your guest’s first impression is made before they even set foot on property. Gone are the […]

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LET’S FACE IT: Emoji + Hotel Marketing

Emoji seems to be the digital language de jour. Some 92% of all internet users report integrating emoji into everyday communication. Just in time for the release of The Emoji Movie – a full-length feature about anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less) – our founder and CEO Tom Dibble published […]

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New Google Feature: Google Posts – What You Should Know

In recent weeks, Google began rolling out their latest experiment, a platform they are calling “Posts”.  The goal behind this new tool is to help local businesses stand out, and to encourage those businesses to share relevant information to their audiences on a continuous basis. Google’s hope is that Posts will provide an easy, more visual […]

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5 Modest Hotel Updates for a Major Guest Impact

The widespread adoption of tablets and smartphones has changed the hospitality industry exponentially. From the manner in which people search and book, to the on-site interactions between guest and hotel, to the way travelers share their adventures, mobile is now integrated in essentially every phase of the guest experience. Refreshing a hotel property in consideration […]

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