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7 Instagram Tips for Independent Hotels

Your hotel, of course, has a polished presence on Instagram. Now boasting more than a billion monthly actives, the visuals-first platform is the third-largest social network in the world (surpassed […]
  • Posted by Todd A. Vines
  • On September 6, 2018
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4 Ways to Repurpose Your Best Content

Thursday Night Soup. It’s a recipe with working-class roots. When blue-collar workers, typically paid on Friday, would struggle to feed their families on Thursday night, it was common to simply […]
  • Posted by Todd A. Vines
  • On August 14, 2018
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7 Trends Influencing Smart Content Marketers

An Echo smart speaker alongside a vintage, burnt-orange lava lamp. It’s a jarring contrast. “Dated” alongside “modern” tends to clash. A hotel team’s handling of social media and content marketing, […]
  • Posted by Todd A. Vines
  • On June 27, 2018
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5 Ways to Encourage More Hotel Guest Reviews

Businesses in the digital era thrive and die by ratings and reviews. Those little stars on platforms such as Google Business, Yelp and Trip Advisor can hold more sway than […]
  • Posted by Todd A. Vines
  • On May 16, 2018
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6 Unique Ways Hotels are Using Twitter

Most every brand uses social media to entice and engage, but when it comes to connecting via Twitter, the platform’s truncated format can create unique challenges for marketing teams. Some […]
  • Posted by Todd A. Vines
  • On February 26, 2018
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