F&B 2020: 8 Trends to Watch

“Trend” has always been major influence on hotel food and beverage. Knowing the difference between which F&B trends have legs, and which are but a flash in the pan, however, […]

Posted by Todd A. Vines
On January 9, 2020

Google, Social & Gen Z: Top Stories of 2019

It’s been another year emerging technologies and shifting trends in travel and hospitality. Google continues to evolve, social media consumption continues to grow, and a new generation 90-million strong is […]

Posted by Todd A. Vines
On December 27, 2019

Instagram Series Part 3: How to Increase Your Social Media Metrics Using Just One Tactic

As social media evolves, standing out as a brand and uniquely attaining an audience’s attention has become increasingly more difficult. For one hotel, in particular, a client whose social media […]

Posted by Lauren Leifeste
On November 25, 2019

Instagram Series Part 2: Why (and How) to do an Instagram Grid Takeover

Using visual storytelling through a design-first Instagram profile can help hotels stand out in a crowded space of like-minded content. Whether it be accommodations, amenities, special promotions, or food and […]

Posted by Julia Withers
On November 20, 2019

Instagram Series Part 1: The Power of Instagram Stories

The algorithm by which Instagram selects the order of content appearing on users’ feeds is continuously changing. What has been consistently important in all the algorithm changes is the weight […]

Posted by Chloe Edwards
On November 13, 2019

Hospitality and the Marketing Pivot to Generation Z

Make way, Millennials. Engaging Generation Z is of growing importance for hotel and resort marketing teams. While Boomers, Gen X and Millennials still make up the majority of the travel […]

Posted by Tom Dibble
On October 29, 2019

6 Quirky Hotel PR Campaigns to Inspire

With an estimated one million hotels worldwide, how does one hotel really, truly stand out? Yes, consistently delivering a quality product is a must. Of course, a good digital strategy […]

Posted by Todd A. Vines
On October 17, 2019

3 Ways for Hotels to Grow Social Loyalty

Facebook, Twitter, Instagram and other social media channels are an open dialog with guests from the past, present, and future. Long gone are the days when brands strictly implemented “push” […]

Posted by Todd A. Vines
On September 30, 2019

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