5 Festive Season Amenities Hotel Guests Will Love

‘Tis the season for holiday travel. More than 100 million Americans will journey by road, rail and sky over the coming weeks. Between gatherings, many will require a comfortable place […]

Posted by Todd A. Vines
On October 18, 2018

5 Creative Ways to Boost Your Restaurant’s Yelp Reputation

In business, reputation is everything. When it comes to dining, in particular, how the community at large perceives an establishment may matter more than the actual quality of the food […]

Posted by Todd A. Vines
On October 3, 2018

7 Instagram Tips for Independent Hotels

Your hotel, of course, has a polished presence on Instagram. Now boasting more than a billion monthly actives, the visuals-first platform is the third-largest social network in the world (surpassed […]

Posted by Todd A. Vines
On September 6, 2018

4 Ways to Repurpose Your Best Content

Thursday Night Soup. It’s a recipe with working-class roots. When blue-collar workers, typically paid on Friday, would struggle to feed their families on Thursday night, it was common to simply […]

Posted by Todd A. Vines
On August 14, 2018

7 Trends Influencing Smart Content Marketers

An Echo smart speaker alongside a vintage, burnt-orange lava lamp. It’s a jarring contrast. “Dated” alongside “modern” tends to clash. A hotel team’s handling of social media and content marketing, […]

Posted by Todd A. Vines
On June 27, 2018

5 Ways to Encourage More Hotel Guest Reviews

Businesses in the digital era thrive and die by ratings and reviews. Those little stars on platforms such as Google Business, Yelp and Trip Advisor can hold more sway than […]

Posted by Todd A. Vines
On May 16, 2018

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