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How to Create Cohesive Branding for Your Hotel

We live in a world where media options are seemingly endless. Every day, people consume countless media types, from social media to news articles to YouTube videos and more. At […]
  • Posted by Mandy Muszynski
  • On May 15, 2019
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PPC for 2020: Plan to Turn Clicks Into Bookings

Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst marketing teams recently. Business owners generally want to be confident that their investment in those “clicks” ultimately generate sales. […]
  • Posted by Todd A. Vines
  • On April 18, 2019
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Being Green in 2019: Sustainable Hotel Trends Now

It’s not easy being green. Committing to an environmentally sensitive ethos marks a fundamental shift for many hotel and resort teams. The transition, however, is a growing expectation among travelers. […]
  • Posted by Todd A. Vines
  • On March 15, 2019
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3 Keys to Meeting Customer Expectations in 2019

“Think with Google” recently published a “consumer insights” blog post featuring video interviews with industry marketing leaders. The topic of the series is how customer expectations are changing, and how […]
  • Posted by Todd A. Vines
  • On February 21, 2019
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9 Food & Beverage Trends for 2019

Following food and drink trends can be fun, but it’s more than a pastime for hotel teams. Travelers are showing increasingly discerning tastes, and younger generations, including millennials, are placing […]
  • Posted by Todd A. Vines
  • On January 24, 2019
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7 Tools to Simplify Digital Marketing in 2019

The digital era has introduced some astonishingly powerful marketing mechanisms, not least of which include email, search engines and social channels. When optimized, these mediums make occupancy – and revenue […]
  • Posted by Todd A. Vines
  • On January 3, 2019
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