Apple iOS Update + Implications For Facebook Advertising

In early 2021, Facebook dramatically reduced the attribution window for conversion tracking on paid social ads. A few months later, Apple implemented a feature that required users to choose whether […]

Posted by Cooper Wrona
On November 8, 2021

F&B 2020: 8 Trends to Watch

“Trend” has always been major influence on hotel food and beverage. Knowing the difference between which F&B trends have legs, and which are but a flash in the pan, however, […]

Posted by Arielle Rubenstein
On January 9, 2020

Google, Social & Gen Z: Top Stories of 2019

It’s been another year emerging technologies and shifting trends in travel and hospitality. Google continues to evolve, social media consumption continues to grow, and a new generation 90-million strong is […]

Posted by Arielle Rubenstein
On December 27, 2019

Instagram Series Part 3: How to Increase Your Social Media Metrics Using Just One Tactic

As social media evolves, standing out as a brand and uniquely attaining an audience’s attention has become increasingly more difficult. For one hotel, in particular, a client whose social media […]

Posted by Brett Perry
On November 25, 2019

Instagram Series Part 2: Why (and How) to do an Instagram Grid Takeover

Using visual storytelling through a design-first Instagram profile can help hotels stand out in a crowded space of like-minded content. Whether it be accommodations, amenities, special promotions, or food and […]

Posted by Brett Perry
On November 20, 2019

Instagram Series Part 1: The Power of Instagram Stories

The algorithm by which Instagram selects the order of content appearing on users’ feeds is continuously changing. What has been consistently important in all the algorithm changes is the weight […]

Posted by Brett Perry
On November 13, 2019

Hospitality and the Marketing Pivot to Generation Z

Make way, Millennials. Engaging Generation Z is of growing importance for hotel and resort marketing teams. While Boomers, Gen X and Millennials still make up the majority of the travel […]

Posted by Tom Dibble
On October 29, 2019

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