“Dream to Reality”: A Journey of Service and Discovery on the Blackfeet Indian Reservation

This summer, I was able to take the trip of a lifetime and spend a full week volunteering on the Blackfeet Indian Reservation in northern Montana with Global Volunteers. Global Volunteers (GV) is a non-profit organization that specializes in short-term volunteer programs for student groups, professional individuals, and families. Their volunteer site locations include places […]

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A Journey of One Thousand Miles Begins with a Single Step

Wondering how to inject wellness into your company culture? Learn how Screen Pilot did so successfully with the Virgin Pulse Global Challenge. Here at Screen Pilot, we’re always looking for ways in which we can increase wellness across our organization. We provide what most companies offer these days, including healthy snacks, standing desks, flexible hours, […]

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SCREEN PILOT SERIES – HOTEL REPUTATION MANAGEMENT: 3 Ways to Set Guest Expectations On Social Media

“You never get a second chance to make a first impression.” That familiar adage is increasingly applicable in our digital world, especially in the hospitality vertical. With the plethora of photos, videos, and reviews about a hotel available online, your guest’s first impression is made before they even set foot on property. Gone are the […]

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Stay Takeaways: What We Can Learn From YOTEL

Each time I return to New York City, I try to somehow find inspiration from the unique and unfamiliar by staying in a different boutique hotel. Luckily, the city that birthed Ian Schrager never disappoints, and neither did my recent stay at YOTEL NYC during the HSMAI Conference in February (so much so that’s it’s […]

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The Influencer Effect Using Hyper Focused Digital PR

Screen Pilot Delivers Hyper Focused Digital PR through Digital Influencer Marketing Together, Screen Pilot and River’s Edge Hotel & Spa recently pursued the opportunity to partner with and host social media influencer and Seattle blog personality Portia Smith. Portia was strategically identified because of her influence within the lifestyle and family travel sphere in the […]

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Is Unadvertising the New Advertising for Hotels?

Hotel advertising has continuously evolved from glossy print ads, to digital display ads – filled with typical beach scenes and smiling hotel guests, to social media ads centered around user-generated content. Yet consumers, still annoyed by irrelevant ad content, remain nonplussed by the industry’s efforts. Hotels are struggling to find their voice against the gargantuan […]

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