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Hospitality Industry COVID-19 Recovery Strategies

Personalize Your Special Offers With These 6 Examples

Most revenue managers and directors of sales and marketing know that their guest profile changes often—especially seasonally. But what they don’t always know is how to keep up. Responding to […]

How to Use Auction Insights Reports to Uncover Your Comps

Our hotel and resort partners always ask the Screen Pilot Paid Media Team this one question: “What are my competitors doing?” Though diving into your own data is the best […]

Content Gap Analysis: What It Is & Why You Need It Now

This won’t be your average summer. Because this hasn’t been anything like an average year. Comparing to the same time last year is all but out the window. Comparing to […]

Reputation Management During COVID-19: What It Is & How to Do It Well

“Is there a resort fee?” “Do you offer transportation to and from the airport?” “How far is your hotel from Walt Disney World?” Travelers ask questions like these all the […]

Re-Opening? Use This Marketing Checklist

Nothing is as simple as it used to be. Not even mixing up your resort’s signature cocktail. Because in the age of coronavirus, it likely has to be a mask-glad […]

Tips & Trends for DRM During Coronavirus

Search and social ads are go-to’s in the paid media world, thanks to the wide reach of both the Google and Facebook ad networks. But search and social aren’t the […]

Audience Research in the Age of COVID-19

Google “travel during coronavirus” or any similar terms and you’ll discover a myriad of articles full of predictions. But the problem with predictions is that no one knows how or […]

4 Steps to Plan for a Second Wave of COVID-19 (Or Any Other Crisis)

Updated June 29, 2020 The first wave of COVID-19 has yet to subside, but here at Screen Pilot, we already have our minds on a possible second wave of the […]

The 3 Lines of Business That’ll Bounce Back First Post-COVID-19

The post-COVID-19 bounce back is coming. Hotels and resorts around the world are counting on it. Though we can’t know exactly when that bounce back will begin or how long […]

During a Closure, Utilize Your Past Guest List In These 3 Channels

A temporary closure is all the excuse you need to shift both your goals and paid media budgets to emphasize brand awareness. After all, reaching new potential guests will only […]

COVID-19 and the Case for Longer Booking Windows

COVID-19 puts hotels and resorts in uncharted territories. Those of us working to attract guests know that there’s no way to sugarcoat that. While hotels are doing everything they can […]

4 Underrated Channels to Boost Post COVID-19 Brand Awareness

Although it may be difficult to see right now, at some point, the crisis surrounding COVID-19 will pass. That’s the day you need to start planning for right now. At […]

COVID-19 Recovery Planning: Hospitality Marketing Timeline

Though most hoteliers are dreaming of a quick bounce back, the reality is that recovering from COVID-19 will likely happen in phases. This timeline begins with the strategic utilization of […]

4 Things to Consider When Developing Recovery Messaging (With Examples)

Your team needs to start developing your COVID-19 recovery strategy right now. Don’t be afraid to lean on your agency partners. Though nobody knows how this is going to play […]

COVID-19 Recovery Projection and Planning: Scenario 2

We can’t know for sure what recovery will look like, or when that recovery will be on the way. But here at Screen Pilot, we believe that we can plan […]

Immediate Action Recommendations: Paid Advertising

If you immediately turned off all media following state and federal social distancing regulations, you’re not alone. Brands across the country reallocated their paid media dollars due to a change […]

COVID-19 Recovery Projection and Planning: Scenario 1

We can’t know for sure what recovery will look like, or when that recovery will be on the way. But here at Screen Pilot, we believe that we can plan […]

COVID-19 Recovery: Change Your Strategy, Not Your Budget

Here at Screen Pilot, we understand that these are scary times. Our team is on the phone with hospitality marketers every day talking about the very real impact of COVID-19 […]

Screen Pilot’s Paid Media Recommendations, Insights Surrounding COVID-19

For the hospitality industry that Screen Pilot loves and services, the past few weeks have been nothing short of a whirlwind. As news and mandates update regularly, it can be […]

Screen Pilot’s Content Marketing Recommendations, Best Practices Surrounding COVID-19

The following message was disseminated to all Screen Pilot clients and stakeholders on Tuesday, March 24.  While breaking news stories continue to rapidly unfold, the landscape in which you should […]

Screen Pilot Social Media Team’s COVID-19 Recommendations & Best Practices

The following message was disseminated to all Screen Pilot clients and stakeholders on Tuesday, March 17. At Screen Pilot, we know that the COVID-19 conversation is as dynamic as it […]