The swell of summer travel is upon us. As travelers take to the road, sky and sea, the Screen Pilot...
The widespread adoption of tablets and smartphones has changed the hospitality industry exponentially. From the manner in which people search...
Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data. The...
Technology is often associated with speed, and in today’s tech-integrated world, faster means better. This need for speed has been driven...
Each time I return to New York City, I try to somehow find inspiration from the unique and unfamiliar by...
Marketers love labels. Tomes have been written about the so-designated “millennial” generation, for example, dissecting their lifestyle, purchasing patterns, work ethic,...
Considering the time you spend optimizing your website for specific keywords and Google searches, the latest updates to Google and...
Snapchat is growing up. This year’s IPO and the roll out of its “Spectacles” smartglasses were major milestones, no doubt....
Travel is cool. Vacation is cool. Insurance … not so much. Yet the use of humor in advertisements for home,...
Hotel teams yearn to learn what makes travelers tick. When marketers understand the factors that most affect the decision process...
Hotels have a myriad of amenities they can invest in. But which do travelers really care about, and which drive...
Understanding attribution and how conversions are counted are both important elements of reporting transaction data. There are two main metrics...