4 Clever Uses for Hotel Smart TVs

Smart TVs seem to be everywhere. They’ve been a fixture in homes and places of business for several years, and as hotels update and find the technology increasingly affordable, they’re […]

Posted by Todd A. Vines
On December 4, 2019

Instagram Series Part 3: How to Increase Your Social Media Metrics Using Just One Tactic

As social media evolves, standing out as a brand and uniquely attaining an audience’s attention has become increasingly more difficult. For one hotel, in particular, a client whose social media […]

Posted by Lauren Leifeste
On November 25, 2019

Instagram Series Part 2: Why (and How) to do an Instagram Grid Takeover

Using visual storytelling through a design-first Instagram profile can help hotels stand out in a crowded space of like-minded content. Whether it be accommodations, amenities, special promotions, or food and […]

Posted by Julia Withers
On November 20, 2019

Instagram Series Part 1: The Power of Instagram Stories

The algorithm by which Instagram selects the order of content appearing on users’ feeds is continuously changing. What has been consistently important in all the algorithm changes is the weight […]

Posted by Chloe Edwards
On November 13, 2019

10 Holiday Gift Ideas for Hospitality Professionals & Patrons – 2019 Edition

Festive season is here, and the hospitality world is kicking into high cheer. Often this time of year, that cheer includes gifting. Screen Pilot surveyed an array of hoteliers, management […]

Posted by Todd A. Vines
On November 11, 2019

Hospitality and the Marketing Pivot to Generation Z

Make way, Millennials. Engaging Generation Z is of growing importance for hotel and resort marketing teams. While Boomers, Gen X and Millennials still make up the majority of the travel […]

Posted by Tom Dibble
On October 29, 2019

The Truth About Expanded Text Ads

It has officially been a year since Google rolled out the Expanded Text Ads format. Originally, ads consisted of two headlines and only one description. In September 2018, Google provided […]

Posted by Conner Jennings
On October 23, 2019

6 Quirky Hotel PR Campaigns to Inspire

With an estimated one million hotels worldwide, how does one hotel really, truly stand out? Yes, consistently delivering a quality product is a must. Of course, a good digital strategy […]

Posted by Todd A. Vines
On October 17, 2019

Case Study: How a Content Hub Can Strengthen Your Digital Footprint

In this era of digital media consumption, chances are high that before a traveler even sets foot in a new destination, they will have visualized and researched every square inch […]

Posted by Cori Uddenberg
On October 9, 2019

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