Best Practices for Successful Hotel Metasearch Efforts

As digital experts in the hospitality industry, a question we often get asked is “How can I drive more direct bookings” or “How can I take business away from the […]

Posted by Kate Hinson
On April 10, 2019

4 Reasons Content Marketing Matters More Now Than Ever Before

For hotel teams, content marketing is more important now than ever before. Over the past decade, brands from nearly every industry have incorporated some level of content marketing into a […]

Posted by Todd A. Vines
On April 5, 2019

3 Tips for Generating Content to Reach Your Target Audience

When it comes to content marketing, I think we could all agree we’ve heard a keynote, read an article, watched a webinar, or downloaded a white-paper about reaching our target […]

Posted by Valerie Erwin
On March 22, 2019

Insights Into Google’s “Responsive Search Ads” Beta: Are They Worth It So Far?

In May of 2018, Google introduced a new ad format beta: the responsive search ad. This text ad dynamically combines headlines and descriptions to achieve an advertiser’s goal. You will […]

Posted by Samantha Gilbert
On March 7, 2019

Weird, Wacky and Wonderful: The Wildest Hotels Around the World

Everyone dreams of staying in a luxury hotel for their vacation getaway, but have you ever dreamed of staying in accommodations as unique as these properties? These five mind-blowing hotels […]

Posted by Jackie Root
On February 28, 2019

3 Keys to Meeting Customer Expectations in 2019

“Think with Google” recently published a “consumer insights” blog post featuring video interviews with industry marketing leaders. The topic of the series is how customer expectations are changing, and how […]

Posted by Todd A. Vines
On February 21, 2019

The Importance of Offer-Specific Landing Pages

You’ve met with your paid search team, and you’ve got your targeting set up correctly, the right keywords and great offers to promote. You’re done, right? Not quite. One of […]

Posted by Gabe Hoffman
On February 14, 2019

The 2019 Travel & Hospitality Outlook

A strong economy and emerging technologies have resulted in steady growth in the travel industry for a decade. From 2009 to 2017, US hotel gross bookings grew from $116 billion […]

Posted by Todd A. Vines
On February 7, 2019

What Happened to Search Marketing in 2018?

With 2018 just weeks behind us, it is amazing to think about all the changes we have seen in the search world from big players like Google and Bing over […]

Posted by Jessica Weissman
On January 30, 2019

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