Instagram Series Part 2: Why (and How) to do an Instagram Grid Takeover

Using visual storytelling through a design-first Instagram profile can help hotels stand out in a crowded space of like-minded content. Whether it be accommodations, amenities, special promotions, or food and […]

Posted by Julia Withers
On November 20, 2019

Instagram Series Part 1: The Power of Instagram Stories

The algorithm by which Instagram selects the order of content appearing on users’ feeds is continuously changing. What has been consistently important in all the algorithm changes is the weight […]

Posted by Chloe Edwards
On November 13, 2019

10 Holiday Gift Ideas for Hospitality Professionals & Patrons – 2019 Edition

Festive season is here, and the hospitality world is kicking into high cheer. Often this time of year, that cheer includes gifting. Screen Pilot surveyed an array of hoteliers, management […]

Posted by Todd A. Vines
On November 11, 2019

Hospitality and the Marketing Pivot to Generation Z

Make way, Millennials. Engaging Generation Z is of growing importance for hotel and resort marketing teams. While Boomers, Gen X and Millennials still make up the majority of the travel […]

Posted by Tom Dibble
On October 29, 2019

The Truth About Expanded Text Ads

It has officially been a year since Google rolled out the Expanded Text Ads format. Originally, ads consisted of two headlines and only one description. In September 2018, Google provided […]

Posted by Conner Jennings
On October 23, 2019

6 Quirky Hotel PR Campaigns to Inspire

With an estimated one million hotels worldwide, how does one hotel really, truly stand out? Yes, consistently delivering a quality product is a must. Of course, a good digital strategy […]

Posted by Todd A. Vines
On October 17, 2019

Case Study: How a Content Hub Can Strengthen Your Digital Footprint

In this era of digital media consumption, chances are high that before a traveler even sets foot in a new destination, they will have visualized and researched every square inch […]

Posted by Cori Uddenberg
On October 9, 2019

3 Ways for Hotels to Grow Social Loyalty

Facebook, Twitter, Instagram and other social media channels are an open dialog with guests from the past, present, and future. Long gone are the days when brands strictly implemented “push” […]

Posted by Todd A. Vines
On September 30, 2019

The Rise of Global Wellness Tourism

Travel as strictly “business” or “pleasure” is an increasingly antiquated notion. As our culture’s self-care journey evolves, a third inspiration for travel has emerged; wellness. Travelers took more than 830 […]

Posted by Todd A. Vines
On September 19, 2019

Page 2 of 36‹123 4 ›»