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The Truth About Expanded Text Ads

It has officially been a year since Google rolled out the Expanded Text Ads format. Originally, ads consisted of two headlines and only one description. In September 2018, Google provided […]
  • Posted by Conner Jennings
  • On October 23, 2019
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6 Quirky Hotel PR Campaigns to Inspire

With an estimated one million hotels worldwide, how does one hotel really, truly stand out? Yes, consistently delivering a quality product is a must. Of course, a good digital strategy […]
  • Posted by Todd A. Vines
  • On October 17, 2019
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3 Ways for Hotels to Grow Social Loyalty

Facebook, Twitter, Instagram and other social media channels are an open dialog with guests from the past, present, and future. Long gone are the days when brands strictly implemented “push” […]
  • Posted by Todd A. Vines
  • On September 30, 2019
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Social Media Audit Checklist For Hotels

Have you ever found yourself in a social media rut? If so, you’ll know that it can be frustrating to manage your hotel’s profiles with a fresh, innovative mindset day […]
  • Posted by Arielle Rubenstein
  • On September 24, 2019
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The Rise of Global Wellness Tourism

Travel as strictly “business” or “pleasure” is an increasingly antiquated notion. As our culture’s self-care journey evolves, a third inspiration for travel has emerged; wellness. Travelers took more than 830 […]
  • Posted by Todd A. Vines
  • On September 19, 2019
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Video Marketing Trends Now

Production and publishing of video is one of the fastest growing trends in digital marketing … and for good reason. Videos rank high in search results. Facebook, Twitter, Instagram, YouTube […]
  • Posted by Todd A. Vines
  • On August 28, 2019
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