Report: Mobile-Friendly Early Birds Get the Worm (er, Booking)

For a competitive edge, hotel teams should strive to inspire travelers as they’re dreaming of their next trip, and polish their mobile presence for a frictionless experience. Those are just […]

Posted by Todd A. Vines
On December 6, 2018

New Local 4-Pack Feature on Google SERPs

If you’ve been in the digital marketing space long enough, you’ve learned not to lose your mind every time a Google algorithm update is spotted or announced. Mainly because these […]

Posted by Griffin Sandberg
On November 27, 2018

10 Holiday Gift Ideas for Hospitality Peeps & Patrons – 2018 Edition

It’s the most wonderful time of the year, but it’s also particularly hectic for those in the hospitality industry. Despite the late nights and long hours, there’s still gifting to […]

Posted by Todd A. Vines
On November 15, 2018

8 Tips to Help Hotels Increase Direct Bookings in 2019

Online Travel Agents (OTAs) continue to gain market share. By the end of 2020, OTAs are expected to have captured 41% of the US online digital booking market alone. Despite […]

Posted by Todd A. Vines
On November 7, 2018

New Look for Google Hotel Search Results

For months Google has been testing new user interface designs for their hotel search results on mobile and desktop devices. Mobile was first to get a facelift, and now the […]

Posted by Chris Lau
On October 31, 2018

Why Your Hotel Website Needs An FAQ Page

It’s 2018 and there are now entire generations of consumers walking (surfing) around (the net) who would prefer not to (would rather die than) speak on the phone directly with […]

Posted by Brett Perry
On October 24, 2018

5 Festive Season Amenities Hotel Guests Will Love

‘Tis the season for holiday travel. More than 100 million Americans will journey by road, rail and sky over the coming weeks. Between gatherings, many will require a comfortable place […]

Posted by Todd A. Vines
On October 18, 2018

3 New Technical Strategies To Personalize Your Targeting

Earlier this month, we shared four key elements in personalizing ads to increase engagement and bookings. In order to do things like write compelling headlines, choose relevant images, develop enticing […]

Posted by Meredith Rauch
On October 12, 2018

5 Creative Ways to Boost Your Restaurant’s Yelp Reputation

In business, reputation is everything. When it comes to dining, in particular, how the community at large perceives an establishment may matter more than the actual quality of the food […]

Posted by Todd A. Vines
On October 3, 2018

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