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6 Do’s & Don’ts of Content Marketing Analytics

The road to a successful content marketing strategy is paved with key performance indicators (KPIs). But if you’ve ever tried to measure the performance of your content, you probably know […]
  • Posted by Brett Perry
  • On March 25, 2021
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A Growth Mindset with SEO

Maintenance is a crucial ingredient to any successful SEO plan. Allowing Google to efficiently crawl a website while also providing a clean user experience are two of the most important […]
  • Posted by Brett Perry
  • On January 23, 2020
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Traditional Revenue Metrics – Yay or Nay in 2020?

In previous blog posts, we’ve talked about the importance of display advertising and unbranded paid search campaigns and how to measure those campaigns’ performance without using traditional revenue metrics. Today […]
  • Posted by Gabe Hoffman
  • On January 15, 2020
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F&B 2020: 8 Trends to Watch

“Trend” has always been major influence on hotel food and beverage. Knowing the difference between which F&B trends have legs, and which are but a flash in the pan, however, […]
  • Posted by Arielle Rubenstein
  • On January 9, 2020
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Google, Social & Gen Z: Top Stories of 2019

It’s been another year emerging technologies and shifting trends in travel and hospitality. Google continues to evolve, social media consumption continues to grow, and a new generation 90-million strong is […]
  • Posted by Arielle Rubenstein
  • On December 27, 2019
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Facebook Advertising – The Ten Year Challenge

Earlier this year, the “Ten Year Challenge” took social media by storm. Everyone from celebrities to high school aquaintances to, yes – even your parents – were updating their profile […]
  • Posted by Brett Perry
  • On December 9, 2019
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