5 Creative Ways to Boost Your Restaurant’s Yelp Reputation

In business, reputation is everything. When it comes to dining, in particular, how the community at large perceives an establishment may matter more than the actual quality of the food […]

Posted by Todd A. Vines
On October 3, 2018

Tips To Improve Your Local Search Campaigns

Hoteliers have long known that locals both frequent their property’s restaurant, spa, or cafe – and stay overnight at their hotels. Because of this, a budget for local search marketing campaigns […]

Posted by Samantha Gilbert
On September 17, 2018

Hotel Tech Watchlist 2018

Tech and travel continue to evolve. A new report from travel and technology firm Sabre Labs explores the tech poised to have the most profound effect on travel over the […]

Posted by Todd A. Vines
On September 14, 2018

7 Instagram Tips for Independent Hotels

Your hotel, of course, has a polished presence on Instagram. Now boasting more than a billion monthly actives, the visuals-first platform is the third-largest social network in the world (surpassed […]

Posted by Todd A. Vines
On September 6, 2018

Getting to Know: Alexa for Hospitality

Hey, Alexa. What is “Alexa for Hospitality?” It’s a question hoteliers are asking their industry peers, and possibly their virtual assistants. Smart speakers are predicted to reach a global install […]

Posted by Todd A. Vines
On August 20, 2018

4 Ways to Repurpose Your Best Content

Thursday Night Soup. It’s a recipe with working-class roots. When blue-collar workers, typically paid on Friday, would struggle to feed their families on Thursday night, it was common to simply […]

Posted by Todd A. Vines
On August 14, 2018

Mobile-Specific Website Optimization Leads to An 80% Increase In Booking Engine Views

As digital marketers, we know that mobile responsiveness on a hotel’s website is vital to the user experience, but many CMS platforms don’t allow for mobile-specific pages. So what options […]

Posted by Kate Hinson
On July 25, 2018

5 Tips for Starting Your Hotel Blog

Vegetables. We understand they’re good for us, but for those who are leery of green things, it can be a chore to eat them. Most hotel marketing teams understand that […]

Posted by Todd A. Vines
On July 25, 2018

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