In a world where our lives are abundantly “online” a generous amount of customer/user information can be available at your fingertips.  However, actionable marketing based on these insights may be […]

Some would argue that audience targeting is the #1, most important marketing concept. It also isn’t anything new to know that using audience targeting efforts in both traditional and digital […]

An important piece of a healthy digital marketing mix for hotels and resorts is unbranded paid search. However, many hotels don’t see a high return from this channel. It can […]