5 Fresh, Clickable Content Marketing Topics for Hotels

Blogs and videos, podcasts and social posts. Hotels are telling their story in more unique ways, and across more diverse channels, than ever before. Regardless of medium or format, each […]

Posted by Todd A. Vines
On May 9, 2019

Responsive Display Ads: Results Six Months Later

Google first introduced Responsive Display Ads six months ago. This ad format allows Google to automatically generate ads for the Google Display Network using images, headlines, logos, videos, and descriptions […]

Posted by Conner Jennings
On May 2, 2019

“Influencer Lab” Series – Part 1: What’s On The Minds of Denver’s Top Hoteliers?

Last month, right here in Denver, Screen Pilot and Flip.to gathered with top minds of the local hospitality and travel verticals for an exclusive roundtable to discuss the current state […]

Posted by Griffin Sandberg
On April 25, 2019

PPC for 2020: Plan to Turn Clicks Into Bookings

Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst marketing teams recently. Business owners generally want to be confident that their investment in those “clicks” ultimately generate sales. […]

Posted by Todd A. Vines
On April 18, 2019

Best Practices for Successful Hotel Metasearch Efforts

As digital experts in the hospitality industry, a question we often get asked is “How can I drive more direct bookings” or “How can I take business away from the […]

Posted by Kate Hinson
On April 10, 2019

4 Reasons Content Marketing Matters More Now Than Ever Before

For hotel teams, content marketing is more important now than ever before. Over the past decade, brands from nearly every industry have incorporated some level of content marketing into a […]

Posted by Todd A. Vines
On April 5, 2019

3 Tips for Generating Content to Reach Your Target Audience

When it comes to content marketing, I think we could all agree we’ve heard a keynote, read an article, watched a webinar, or downloaded a white-paper about reaching our target […]

Posted by Valerie Erwin
On March 22, 2019

Insights Into Google’s “Responsive Search Ads” Beta: Are They Worth It So Far?

In May of 2018, Google introduced a new ad format beta: the responsive search ad. This text ad dynamically combines headlines and descriptions to achieve an advertiser’s goal. You will […]

Posted by Samantha Gilbert
On March 7, 2019

Weird, Wacky and Wonderful: The Wildest Hotels Around the World

Everyone dreams of staying in a luxury hotel for their vacation getaway, but have you ever dreamed of staying in accommodations as unique as these properties? These five mind-blowing hotels […]

Posted by Jackie Root
On February 28, 2019

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