Hospitality and the Marketing Pivot to Generation Z

Make way, Millennials. Engaging Generation Z is of growing importance for hotel and resort marketing teams. While Boomers, Gen X and Millennials still make up the majority of the travel […]

Posted by Tom Dibble
On October 29, 2019

The Truth About Expanded Text Ads

It has officially been a year since Google rolled out the Expanded Text Ads format. Originally, ads consisted of two headlines and only one description. In September 2018, Google provided […]

Posted by Conner Jennings
On October 23, 2019

6 Quirky Hotel PR Campaigns to Inspire

With an estimated one million hotels worldwide, how does one hotel really, truly stand out? Yes, consistently delivering a quality product is a must. Of course, a good digital strategy […]

Posted by Arielle Rubenstein
On October 17, 2019

Case Study: How a Content Hub Can Strengthen Your Digital Footprint

In this era of digital media consumption, chances are high that before a traveler even sets foot in a new destination, they will have visualized and researched every square inch […]

Posted by Brett Perry
On October 9, 2019

3 Ways for Hotels to Grow Social Loyalty

Facebook, Twitter, Instagram and other social media channels are an open dialog with guests from the past, present, and future. Long gone are the days when brands strictly implemented “push” […]

Posted by Arielle Rubenstein
On September 30, 2019

The Rise of Global Wellness Tourism

Travel as strictly “business” or “pleasure” is an increasingly antiquated notion. As our culture’s self-care journey evolves, a third inspiration for travel has emerged; wellness. Travelers took more than 830 […]

Posted by Arielle Rubenstein
On September 19, 2019

3 Ways to Use Google Analytics and Find Customer Booking Behavior

In a world where our lives are abundantly “online” a generous amount of customer/user information can be available at your fingertips. However, actionable marketing based on these insights may be […]

Posted by Brett Perry
On September 14, 2019

Improve Your Display ROI With Segmented Audience Targeting

Some would argue that audience targeting is the #1, most important marketing concept. It also isn’t anything new to know that using audience targeting efforts in both traditional and digital […]

Posted by Arielle Rubenstein
On September 5, 2019

Video Marketing Trends Now

Production and publishing of video is one of the fastest growing trends in digital marketing … and for good reason. Videos rank high in search results. Facebook, Twitter, Instagram, YouTube […]

Posted by Arielle Rubenstein
On August 28, 2019

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