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SEO and Content Marketing: A Dynamic Duo

SEO and content marketing have long been connected by common threads. Now, the two rely on each other more than ever. In order to create a holistic digital marketing strategy, […]
  • Posted by Brett Perry
  • On June 19, 2019
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Hotel Blogging Best Practices 2019 (PART 1)

Whether you’re just getting started, or breathing new life into a stagnant content marketing program, every hotel property needs an active, robust blog. Working in tandem with your hotel’s primary […]
  • Posted by Todd A. Vines
  • On May 29, 2019
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How PPC and SEO Can (and Should) Work Together

Pay-per-click (PPC) advertising and search engine optimization (SEO) are both essential to any effective digital marketing campaign. Yet these disciplines are too often siloed among marketing teams, completely separated from […]
  • Posted by Nick Gallagher
  • On May 22, 2019
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How to Create Cohesive Branding for Your Hotel

We live in a world where media options are seemingly endless. Every day, people consume countless media types, from social media to news articles to YouTube videos and more. At […]
  • Posted by Mandy Muszynski
  • On May 15, 2019
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Responsive Display Ads: Results Six Months Later

Google first introduced Responsive Display Ads six months ago. This ad format allows Google to automatically generate ads for the Google Display Network using images, headlines, logos, videos, and descriptions […]
  • Posted by Conner Jennings
  • On May 2, 2019
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PPC for 2020: Plan to Turn Clicks Into Bookings

Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst marketing teams recently. Business owners generally want to be confident that their investment in those “clicks” ultimately generate sales. […]
  • Posted by Todd A. Vines
  • On April 18, 2019
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