Carmel Valley Ranch composed a reassuring and brand-focused message that alluded to the ability to socially distance on their property while also highlighting a flexible cancellation policy to boost the confidence of prospective guests.
Social Distancing Pigs
A little comic relief can cut through the barrage of breaking news on most users' social media feeds. Our partners at Willows Lodge injected a little humor into their closure during COVID-19 by showcasing a fun fixture of their property that also happened to align with social distancing principles: their pigs!
Here at Screen Pilot, we’ve observed 5800% increase in mentions of hashtags like #dontcancelpostpone from 3/16-3/25 compared to the previous period. Nest Tulum stepped into the conversation with this post highlighting the change in their own messaging. We love their transparency about the shifts within their community.
Our partners at Texas A&M Hotel and Conference Center went into their Block T Bar cocktail recipe book to share the secret to their Aggie-Rita. Guests even made it at home, commenting that it’s the next best thing to visiting the hotel itself.
According to this email promotion from The Discoverer, there is no deadline for travel. We're loving this partnered post in a recent email of theirs. If you win the trip, your vacation dates and destination are flexible–giving consumers control over their post-COVID-19 travel plans.