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Industry Insight

Cash-Strapped Luxury: Hospitality’s big moment

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A young person with short, light brown hair wearing a navy jacket over a white shirt sits in front of a plain purple background, looking slightly to the side with a neutral expression.

Oliver Cousins, Strategy Director at Screen Pilot, recently shared new research at the Restaurant Marketer and Innovator European Summit. Exploring how a younger generation of cash-strapped, aspirational customers is redefining the luxury landscape, he identified why hospitality now sits at the heart of this growing trend.

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