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Brindisa

We Broke the Internet (With Cheese)

A hand drizzles honey onto a log of goat cheese with ash rind, sitting on a decorative plate on a wooden table.

Brindisa

5.3M

Views

251K

Engagements

14.5K

New Followers

The Challenge

In a market that thinks Spanish cheese = Manchego, we wanted to inspire a nation to expand their palates with stunning, accessible recipes and dish inspiration.

Tasked by our client, Brindisa, to celebrate Spanish cheese, we were confident fellow cheese lovers would engage with the content. The discussion ultimately spurred more than a quarter million engagements.

The Impact

- 5.3M Views
- 251K Engagements
- 14.5K New Followers

The Takeaway

Great marketing creates conversation. Stay true to your brand, but don’t fear a little healthy disagreement in the comments.

Orange graphic with white text describing a challenge to inspire people to explore Spanish cheeses beyond manchego using accessible recipes; includes “@screenpilothq” and a right arrow icon.
A wooden board with a cheese and berry checkerboard, a bowl of nuts, a bowl of olives, two glasses of red wine, and a wine bottle on a marble countertop. Text reads, “POV: you have 20 mins to impress your friends.”.
A yellow graphic shows social media stats: 5.3M views, 251K engagements, and 14.5K new followers under the heading “The Impact.”.
A collage of social media comments reacts to a wine and cheese display, ranging from praise like “So elegant” and “Super simple and effective,” to humorous and sarcastic responses about impressing friends.
Purple background with white text: “Great marketing creates conversation: stay true to your brand, but never fear a little healthy disagreement in the comments.”.
A hand drizzles honey over a log of cheese on a decorative plate, with the text “We Broke the Internet (With Cheese)” overlaying the image.
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