The expansive Abbey Resort boasts ninety acres of unending lakeside experiences as the only full-service resort on the shores of Lake Geneva in Fontana, Wisconsin. After four years of partnership with Screen Pilot, The Abbey Resort was ready to take their digital marketing to the next level and implemented Screen Pilot’s full-spectrum, digital brand experience solution known as DBX.

Within the first few weeks of using DBX, when targeting strategically chosen leisure guest segments the Abbey Resort saw an 6x average increase in its conversion rate. 

• From the midweek users the personalization converted customers at nearly 9% compared to returning users who did not get personalization which saw only a .8% conversion rate.
• The local user and midweek user personalizations drove 45% and 90% respectively of the revenue that The Abbey Resort saw for all users coming to the site.
• Visitors who received their midweek personalized journeys spent nearly 47% more on average than those who did not see a personalization.

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