Forest Suites

Target Segments:
Summer Travelers
Tactics:
Key Guest Persona Research & Demographic Profiles
Persona-Based Homepage Personalizations & Activity Recommendations
Booking Engine-Based Homepage Personalizations
Overlay Interactive Quiz to Segment Audiences

Forest Suites Resort at Heavenly Village is located less than a mile from Lake Tahoe and offers guests the ideal outdoor getaway. Just steps from the Heavenly Village, Ski Gondola and Nevada Casinos, couples, families, and summer travelers alike flock to this South Lake Tahoe resort. Hoping to improve its digital presence, Forest Suites took their partnership with Screen Pilot to the next level and implemented the revolutionary DBX solutions.

Within the first few weeks of using DBX, the resort saw nearly 5x its conversion rate for strategically chosen leisure guest segments.

  • Forest Suites conversion rate spiked to approximately 9% for the summer audience - an increase of more than 400% versus the site’s average conversion rate.
  • Targeted segments that received their own user experiences represented only one-third of the site’s users, however, were responsible for generating over 55% of the site’s overall revenue.

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To apply the DBX power of personalization to work for your property, reach out to a Screen Pilot team member.

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