Instagram and hospitality brands are a perfect match.The visuals-first social network is a natural marketing platform for sharing photos that capture the very best of a property and getting travelers excited about the guest experience.In fact, some studies have shown that companies in the hospitality industry receive more audience engagement on Instagram than any other social platform – 7X more than Pinterest and 20X more than Facebook.So it’s no surprise that many of the most successful hospitality teams are storytelling on Instagram, vying to reach their share of the platform’s 500 million monthly active users. And it's not just hotel heavyweights making a splash. Boutique hotels, B&Bs and smaller properties are using Instagram to get in front of a global audience.Need inspiration for upping your hotel’s Insta game?Here's our rundown of hotels and resort brands – both large and small – that are killing it on Instagram right now.
- Four Seasons (@fourseasons)
- 326K followers
- 7 posts per week on average
- 4,000 Likes per post on average
- 50+ Comments per post on average
Four Seasons has an impressive approach based on user-generated content (UGC). Even though the brand hires professional photographers and models to shoot images for the brand, its Instagram account is primarily a compilation of guests' amateur photos.Travelers are encouraged to share their selfies and other pictures using the #FourSeasons hashtag to be featured on the account. This recognition is generating massive engagement and building a huge following for the brand.
- W Hotels Worldwide (@whotels)
- 173K followers
- 2 posts per week on average
- 1,000-2,000 Likes on average
- 20+ Comments per post on average
The W Hotels account is truly the sum of its parts. It seamlessly gathers pictures from each destination and curates them into a cohesive brand image with bright pops of color that beckon followers to travel.The W gets bonus points for responding to guests' comments and reposting pictures they publish while staying at its locations.
- Edition Hotels (@editionhotels)
- 75.3K followers
- 9-10 posts per week (although not consistent)
- 400 Likes per post on average
- 10 Comments per post on average
The Edition Hotels account is primarily a collection of art and fashion shots that have an air of luxury and elegance, with a few celebrity snapshots mixed in.This hints at the idea that when guests aren't enjoying breakfast in bed or lounging in oversized cotton robes, they can rub elbows with the rich and famous.
- Hyatt (@hyatt)
- 59.5K followers
- 1-2 posts per week (although not consistent)
- 700 Likes per post on average
- 10 Comments per post on average
Hyatt shares images that carve out a clear visual identity. The photos are vibrant, striking, and exotic.They aim to inspire followers to travel, and further the brand ethos that there’s a Hyatt experience waiting just about everywhere you would want to go.
- Urban Cowboy Bed & Breakfast (@urbancowboybnb)
- 51.2K followers
- 4 posts per week on average
- 1,000 - 2,000 Likes per post on average
- 10-50 Comments per post on average
Urban Cowboy, a small bed and breakfast in Nashville and Brooklyn, is making a big splash with striking and evocative images.Never afraid to show a little skin, these art shots are more catalog than candid. The effect is that they stop viewers in their tracks and beg to be shared, creating a viral effect that's generating brand awareness for this growing company.
- Shangri-La Maldives (@shangrilamaldives)
- 52.1K followers
- 5 posts per week on average
- 1,000-2,000 Likes on average
- 20 Comments per post on average (though some have 100s)
It's hard not to have a picture-perfect social media account when you’re promoting paradise, and the Shangri-La Maldives hotel doesn't disappoint.Its pictures feel professional, without coming across as an advertisement. The hotel also sifts through the images guests post and reshare the best, leveraging UGC and reaching new audiences.
- The Beverly Hills Hotel (@bevhillshotel)
- 47.2K followers
- 6 posts per week on average
- 1,000 Likes per post on average
- 20+ Comments per post on average
The Beverly Hills Hotel cultivates a distinct image of vintage Hollywood glamour. It uses on-trend photo styles to make the brand feel young, even when combined with its trademark retro color scheme of flamingo pink and palm tree green.The result is a playful blast from the past that gets followers dreaming about their next trip to Los Angeles.
- SIXTY Hotels (@sixtyhotels)
- 30.4K followers
- 10 posts per week on average
- 200-300 Likes on average
- 10+ Comments on average
SIXTY Hotels is building a fresh, urban identity. It shares a blend of branded pictures that show off its luxury accommodations in Los Angeles, NYC and South Beach Miami alongside images curated from its guests.The end product is a social media presence that goes beyond blatant promotion to connect with young, trendy travelers.
- Hotel del Coronado (@delcoronado)
- 26.5K followers
- 6 posts per week on average
- 700 Likes per post on average
- 20 Comments per post on average
Considering the Hotel del Coronado has been a San Diego landmark since 1888, its vibrant, beachy, hip-yet-timeless feel is spot on.The comments section shows how well these posts resonate with the hotel's audience, as followers consistently write in with reviews about their stays, memories of past trips, and plans for future visits - and the hotel responds.
- Society Hotel (@societyhotel)
- 4K followers
- 1-2 posts per week on average
- 200 Likes per post on average
- 10 Comments per post on average
This Portland hotel uses Instagram as a marketing platform to share photos that capture the artsy, irreverent vibe of the city.In less than a year since Society Hotel welcomed its first guest, this small independent hotel has amassed more than 4,000 followers by building on bold, branded foundation from day one.
Instagram and hospitality brands are a perfect match.The visuals-first social network is a natural marketing platform for sharing photos that capture the very best of a property and getting travelers excited about the guest experience.In fact, some studies have shown that companies in the hospitality industry receive more audience engagement on Instagram than any other social platform – 7X more than Pinterest and 20X more than Facebook.So it’s no surprise that many of the most successful hospitality teams are storytelling on Instagram, vying to reach their share of the platform’s 500 million monthly active users. And it's not just hotel heavyweights making a splash. Boutique hotels, B&Bs and smaller properties are using Instagram to get in front of a global audience.Need inspiration for upping your hotel’s Insta game?Here's our rundown of hotels and resort brands – both large and small – that are killing it on Instagram right now.
- Four Seasons (@fourseasons)
- 326K followers
- 7 posts per week on average
- 4,000 Likes per post on average
- 50+ Comments per post on average
Four Seasons has an impressive approach based on user-generated content (UGC). Even though the brand hires professional photographers and models to shoot images for the brand, its Instagram account is primarily a compilation of guests' amateur photos.Travelers are encouraged to share their selfies and other pictures using the #FourSeasons hashtag to be featured on the account. This recognition is generating massive engagement and building a huge following for the brand.
- W Hotels Worldwide (@whotels)
- 173K followers
- 2 posts per week on average
- 1,000-2,000 Likes on average
- 20+ Comments per post on average
The W Hotels account is truly the sum of its parts. It seamlessly gathers pictures from each destination and curates them into a cohesive brand image with bright pops of color that beckon followers to travel.The W gets bonus points for responding to guests' comments and reposting pictures they publish while staying at its locations.
- Edition Hotels (@editionhotels)
- 75.3K followers
- 9-10 posts per week (although not consistent)
- 400 Likes per post on average
- 10 Comments per post on average
The Edition Hotels account is primarily a collection of art and fashion shots that have an air of luxury and elegance, with a few celebrity snapshots mixed in.This hints at the idea that when guests aren't enjoying breakfast in bed or lounging in oversized cotton robes, they can rub elbows with the rich and famous.
- Hyatt (@hyatt)
- 59.5K followers
- 1-2 posts per week (although not consistent)
- 700 Likes per post on average
- 10 Comments per post on average
Hyatt shares images that carve out a clear visual identity. The photos are vibrant, striking, and exotic.They aim to inspire followers to travel, and further the brand ethos that there’s a Hyatt experience waiting just about everywhere you would want to go.
- Urban Cowboy Bed & Breakfast (@urbancowboybnb)
- 51.2K followers
- 4 posts per week on average
- 1,000 - 2,000 Likes per post on average
- 10-50 Comments per post on average
Urban Cowboy, a small bed and breakfast in Nashville and Brooklyn, is making a big splash with striking and evocative images.Never afraid to show a little skin, these art shots are more catalog than candid. The effect is that they stop viewers in their tracks and beg to be shared, creating a viral effect that's generating brand awareness for this growing company.
- Shangri-La Maldives (@shangrilamaldives)
- 52.1K followers
- 5 posts per week on average
- 1,000-2,000 Likes on average
- 20 Comments per post on average (though some have 100s)
It's hard not to have a picture-perfect social media account when you’re promoting paradise, and the Shangri-La Maldives hotel doesn't disappoint.Its pictures feel professional, without coming across as an advertisement. The hotel also sifts through the images guests post and reshare the best, leveraging UGC and reaching new audiences.
- The Beverly Hills Hotel (@bevhillshotel)
- 47.2K followers
- 6 posts per week on average
- 1,000 Likes per post on average
- 20+ Comments per post on average
The Beverly Hills Hotel cultivates a distinct image of vintage Hollywood glamour. It uses on-trend photo styles to make the brand feel young, even when combined with its trademark retro color scheme of flamingo pink and palm tree green.The result is a playful blast from the past that gets followers dreaming about their next trip to Los Angeles.
- SIXTY Hotels (@sixtyhotels)
- 30.4K followers
- 10 posts per week on average
- 200-300 Likes on average
- 10+ Comments on average
SIXTY Hotels is building a fresh, urban identity. It shares a blend of branded pictures that show off its luxury accommodations in Los Angeles, NYC and South Beach Miami alongside images curated from its guests.The end product is a social media presence that goes beyond blatant promotion to connect with young, trendy travelers.
- Hotel del Coronado (@delcoronado)
- 26.5K followers
- 6 posts per week on average
- 700 Likes per post on average
- 20 Comments per post on average
Considering the Hotel del Coronado has been a San Diego landmark since 1888, its vibrant, beachy, hip-yet-timeless feel is spot on.The comments section shows how well these posts resonate with the hotel's audience, as followers consistently write in with reviews about their stays, memories of past trips, and plans for future visits - and the hotel responds.
- Society Hotel (@societyhotel)
- 4K followers
- 1-2 posts per week on average
- 200 Likes per post on average
- 10 Comments per post on average
This Portland hotel uses Instagram as a marketing platform to share photos that capture the artsy, irreverent vibe of the city.In less than a year since Society Hotel welcomed its first guest, this small independent hotel has amassed more than 4,000 followers by building on bold, branded foundation from day one.
