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7 Social Media Truths from High-Performing Hotel Marketing Teams
Social media strategy can be a beast to manage. Every few months there are [...]
These Are the Best Times to Post on Instagram, Facebook, Twitter and LinkedIn
No brand wants to broadcast into a void. A new report from Sprout Social looks [...]
Social Media Matters: Data-Driven Strategies for Post-Pandemic Success
It’s 2022, and at no other juncture has social media held such potential to [...]
Apple iOS Update + Implications For Facebook Advertising
In early 2021, Facebook dramatically reduced the attribution window for [...]
3 Ways To Fill Social Media Content Gaps When Guests Can’t Post Photos
When the novel coronavirus reached an apex last spring and early summer, the [...]
2020: The Year of Integrated, Flighted Digital Marketing Campaigns
…(and the year Cybertrucks take over the roads.) With a new year comes a [...]
Google, Social & Gen Z: Top Stories of 2019
It’s been another year emerging technologies and shifting trends in [...]
Facebook Advertising - The Ten Year Challenge
Earlier this year, the “Ten Year Challenge” took social media by storm. [...]
Instagram Series Part 3: How to Increase Your Social Media Metrics Using Just One Tactic
As social media evolves, standing out as a brand and uniquely attaining an [...]
Instagram Series Part 1: The Power of Instagram Stories
The algorithm by which Instagram selects the order of content appearing on [...]
Hospitality and the Marketing Pivot to Generation Z
Make way, Millennials.Engaging Generation Z is of growing importance for hotel [...]
3 Ways for Hotels to Grow Social Loyalty
Facebook, Twitter, Instagram and other social media channels are an open dialog [...]
Video Marketing Trends Now
Production and publishing of video is one of the fastest growing trends in [...]
How to Know When Your Hotel Needs A New Digital Marketing Agency
We wanted to share a recent article from Hotel Tech Report titled “How to Know [...]
INSTAGRAND: 10 Hotels that are Killing it on Instagram Right Now
More than 1.1 billion people use Instagram each month, and they [...]
3 Social Media Trends You Need To Know (And Practice!) Now
From the introduction of shoppable Instagram posts to “Alexa, play Despacito”, [...]
Hotel Blogging Best Practices 2019 (PART 1)
Whether you’re just getting started, or breathing new life into a [...]
PPC for 2020: Plan to Turn Clicks Into Bookings
Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst [...]
Being Green in 2019: Sustainable Hotel Trends Now
It’s not easy being green.Committing to an environmentally sensitive ethos [...]
9 Food & Beverage Trends for 2019
Following food and drink trends can be fun, but it’s more than a pastime for [...]
Instagram Stories vs. Facebook Stories? We Say Both.
Online marketing for hotels is being made easier and easier by the day thanks [...]
7 Tools to Simplify Digital Marketing in 2019
The digital era has introduced some astonishingly powerful marketing [...]
Instagram, Facebook & Content Marketing: Top Stories of 2018
The past year revealed some significant trends in travel and [...]
How to Use Funnels To Improve Your Facebook Advertising Strategy
Go ahead and raise your hand if you’ve ever felt personally victimized by [...]
5 Festive Season Amenities Hotel Guests Will Love
‘Tis the season for holiday travel.More than 100 million Americans will journey [...]
5 Creative Ways to Boost Your Restaurant's Yelp Reputation
In business, reputation is everything.When it comes to dining, in particular, [...]
7 Instagram Tips for Independent Hotels
Your hotel, of course, has a polished presence on Instagram.Now boasting more [...]
5 Reasons to Integrate Video Into Your Marketing Strategy Now
If you haven’t yet integrated video into your marketing strategy, you’re missing out on tremendous opportunities for your hotel.
“A picture is worth a thousand words, but a video is worth 1.8 million [...]
Facebook Replaces Reviews with Recommendations Feature, Rolls Out New "Page Templates"
Earlier this week, Facebook announced that it would slowly be rolling out [...]
How to Leverage Instagram's New Video and Queuing Features
Instagram evolves again.The visuals-first social media channel continues to [...]
6 Unique Ways Hotels are Using Twitter
Most every brand uses social media to entice and engage, but when it comes to [...]
Picture this; Instagram now boasts a community of more than 800 million users, 200 million of which joined in just the past year...
What the Facebook News Feed Changes Mean for Hospitality Marketing
By now, we’re sure you’ve heard about Facebook’s plan to change their [...]
Successes in Facebook Advertising: How We Increased Direct Bookings by 16%
There is a pervasive myth in the digital advertising industry that Facebook ads [...]
Generating Group Business Leads Using LinkedIn
As a hospitality-focused marketing agency partner, there are two questions [...]
4 Perks, 1 Pitfall of Twitter’s New 280 Character Format
Yes, you’re seeing double.Twitter now affords users 280 characters for their [...]
SCREEN PILOT SERIES – HOTEL REPUTATION MANAGEMENT: 3 Ways to Set Guest Expectations On Social Media
“You never get a second chance to make a first impression.”That [...]
SILENT FILM: 5 Ways to Optimize Facebook Videos for Play Without Sound
Silent film is enjoying something of a renaissance, albeit with a modern [...]
3 Social Media Platforms Your Property Should Be Using (and no, it's not those three…)
Here at Screen Pilot, our social media team is pretty well-versed in the [...]
PICTURE THIS: Emoji + Hotel Marketing
Emoji seems to be the communication medium de jour, literally and figuratively. [...]
Go Live: Facebook Live Tips & Tricks for Hospitality Teams
As the Facebook newsfeed becomes ever more crowded, the ability for your [...]
Social Media Marketing for Hospitality in 2017: The Four Types of Communication
In 2017, Social Media Marketing has decisively encompassed all four types of [...]
OH, SNAP! 5 Hotel Brands Finding Success on Snapchat
Snapchat is growing up.This year’s IPO and the roll out of its “Spectacles” [...]
LIVE FROM THE LOBBY: The Future of Hotels and Live Broadcast
Live streaming seems poised for its breakout year, with brands beginning to [...]
3 Digital Marketing Mistakes That Would Spook Any Hotel Guest
I’ve never been big on Halloween personally; I cower in fear during the [...]
FRUIT FROM A WITHERING VINE: What Hotels Can Learn from Twitter’s Failed Experiment
Withering. And soon, totally dead.On Thursday Twitter announced that it will [...]
Instagram and hospitality brands are a perfect match. The visuals-first social network is a natural marketing platform for sharing photos...
Twitter’s New, Longer Tweet Format Now Live
Go ahead. Add that attachment. Beginning today, Twitter will no longer count [...]
PUMPKIN SPICE HOSPITALITY: How the flavor of fall can inspire hotel teams & evolve social engagement
Brace yourselves. Pumpkin spice is coming.From toaster pastries to dog treats, [...]
INSTAGRAM STORIES: Should Your Hotel Bother?
If you’ve spent time on Instagram and Snapchat over the past year, [...]
The Influencer Effect Using Hyper Focused Digital PR
Screen Pilot Delivers Hyper Focused Digital PR through Digital Influencer [...]
Get The Story Right With Your 4 Social Media Platforms
A Story Worth TellingStories inspire travelers, evoke emotions and allow people [...]
Twitter, Hotel Concierge, and the Connected Traveler
Not that long ago, a vacation used to mean unwinding and unplugging; turning [...]
Tweet To Meet Your SEO Goals
It’s no secret that social signals have been an ever-increasing factor in SERPs [...]
Instagram Introduces New Business Ad Carousel
At the beginning of March, Instagram announced the arrival of its new carousel [...]
The 5 Things You Need to Know from Facebook's F8 Conference
At Facebook’s 2015 F8 conference, the company made its intentions clear: the [...]
What You Need to Know About Facebook's New Relevance Score
If you’re wondering whether your Facebook ads are reaching the right audience, [...]
Streamlined Look for Facebook Pages
A Streamlined Look for Pages This week, Facebook will begin rolling out a [...]
2013 Digital Marketing Predictions
Every year brings something new in the digital marketing world.2012 brought a [...]
Is Hotel Review Site TripAdvisor Now A Social Network?
Just over 2 years ago Screen Pilot discovered that the business listings on [...]
Pinterest Potential – Should hospitality pin too?
Let’s take a walk together through the land of Pinterest. On our journey [...]
What does Facebook Timeline mean for your brand page?
Over the last few weeks Facebook has been rolling out their timeline [...]
Huge Facebook Changes Announced at F8 Developers Conference
Mark Zuckerberg and his pals are currently showing the world the upcoming [...]
Younger Adults and Brands on Social Media
Although more mature audiences (ages 35-74) are using social media to follow [...]
When Is the Right Time to Tweet, Blog or Email?
Research has indicated that there is a science behind the right time you should [...]
Is Popularity in Social Media a Good Measure of Influence?
Many businesses small and large who use social media to promote their brand or [...]
5 Tips To Grow Your YouTube Community
YouTube is a great way to gain more exposure for your business, product or [...]
5 Tips For Successful Facebook Updates
A successful Facebook Page relies on compelling updates. With compelling [...]
How To Be Effective On Twitter
Using Twitter effectively is more art than science. Newcomers to Twitter will [...]
5 Ways To Create a Better Facebook Group
Are you thinking of creating one of the new Facebook groups? Here are some tips [...]
10 Useful Things You Can Share On Twitter
In order to grow your Twitter following and provide value to your followers you [...]
Social Media Trends with Real-Time Search Engines
The popularity of social media has created a need for real-time search engines [...]
How Twitter’s URL Shortener Could Impact the Way You Market
Twitter announced last week that it will begin wrapping all links posted [...]
4 Steps to a Social Media Campaign
To be successful in social media it is important to have a plan, timeline and [...]
The Value of Social Media and How To Evaluate
Social Media adds value in the form of interaction with “fans” who also tend to [...]
Flipboard – Digital Magazine for Social Media
Flipboard is a free iPad app that you can quickly download from iTunes and then [...]
What You Need to Know If You’re New to Social Media
Everyone is fascinated with social media these days and it’s becoming a part of [...]
7 Time Saving Tips to Efficiently Get More Out of Social Media
Social media and social networking gives business owners the opportunity to [...]
What Social Media Metrics Should You Be Tracking?
Measuring social media success is a hot topic for most companies these days as [...]
Do I Need a Social Media Strategy for My Business or Brand?
You’ve probably read a lot of articles that strongly recommend you have a [...]
How Often Should You Post on Twitter to Maximize Your Reach?
Twitter users come from all four corners of the globe, from different time [...]
How to Use Twitter Lists
Many of us probably have more tweets coming through in any given day than we [...]
Top 5 Free Social Media Monitoring Tools for Hotels and Resorts
To help hotels and resorts stay on top of mentions, chats or general dialogue [...]
Top 5 Tips to More Effective Marketing Campaign Tracking
Charlotte, NC — Screen Pilot, a digital marketing and technology firm, [...]
Screen Pilot Launches Hotel/Resort Marketing Q&A Twitter Channel @HotelMktgQnA
In a bid to help the struggling travel and hospitality industry in Europe and [...]
Twitter Marketing: To Mass Follow Or Not To Follow?
It is common to see on Twitter people eager to gain as many followers at they [...]
HootSuite – The Professional Twitter Client
Twitter is such a viral way to connect with prospects and existing customers [...]
Quick Tips for Facebook, Twitter & Co.
A lot of brands and business have Twitter accounts, Facebook Fan pages and [...]
Hotel Trends 2020: The Year of Personalization and Convenience
There’s power and potential in understanding the state of hospitality.Pouring [...]
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