Latest news, thoughts, pieces & articles.
Filter:
Screen Pilot Lands Nine HSMAI Adrian Awards, Including Multiple ‘Best of Category’ Distinctions
Screen Pilot has been honored with nine HSMAI Adrian Awards, including multiple "Best of Category" distinctions, for its excellence in digital marketing campaigns across the travel and hospitality sectors.
Introducing SGE, Google’s New, AI-Powered Search Generative Experience
Every edge of our digital world is evolving at warp speed, thanks in no small [...]
6 Hospitality Digital Marketing Trends to Watch
The rapid pace of today’s digital evolution is unlocking new, exciting, [...]
Changes to Google Responsive Search Ads and What It Means for Marketers
Changes are coming to Google Responsive Search Ads. Here's what that means for hotel teams.
6 'Google My Business' Elements That Increase Conversions
For hotels and resorts, maintaining a robust Google My Business (GMB) profile [...]
Traditional Revenue Metrics - Yay or Nay in 2020?
In previous blog posts, we’ve talked about the importance of display [...]
The Truth About Expanded Text Ads
It has officially been a year since Google rolled out the Expanded Text Ads [...]
3 Ways to Use Google Analytics and Find Customer Booking Behavior
In a world where our lives are abundantly “online” a generous [...]
Improve Your Display ROI With Segmented Audience Targeting
Some would argue that audience targeting is the #1, most important marketing [...]
What You Need To Know About Google Ads' "Store Visits"
An important piece of a healthy digital marketing mix for hotels and resorts is [...]
New in 2019: Changes to Hotel Marketing with Google
The Travel, Tourism & Hospitality Industry is one of the largest in the [...]
SEO and Content Marketing: A Dynamic Duo
SEO and content marketing have long been connected by common threads. Now, the [...]
2002 2025 ©SCREEN PILOT DENVER | LONDON
