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68% of frequent travellers now use AI to plan trips. Three images show people enjoying travel. Text promotes a live AI guest journey event on Sept 9th, 10am GMT, featuring insights from HSMAI Awards nominees. Bright background with Screenpilot and htm logos.

Free AI Webinar: Route To Recommendation (The New Digital Funnel)

As AI search rapidly reshapes traveler behavior, traditional marketing funnels are no longer enough to capture demand. Join the Screen Pilot team as we unpack the ‘Route to Recommendation’ strategy: a practical model designed for hospitality leaders to navigate this shift.

AI GEO Hospitality Trends Search Marketing Strategy
An illustrated plaque featuring a stylized trophy, a sun, and “2025 HSMAI Adrian Award Winner” in green, gold, and blue—perfect for sharing on social media—bordered by a decorative zigzag and dot pattern.

Screen Pilot Lands Nine HSMAI Adrian Awards, Including Multiple ‘Best of Category’ Distinctions

Screen Pilot has been honored with nine HSMAI Adrian Awards, including multiple "Best of Category" distinctions, for its excellence in digital marketing campaigns across the travel and hospitality sectors.

Social Media Marketing Search Marketing Content Marketing Strategy

Introducing SGE, Google’s New, AI-Powered Search Generative Experience

Every edge of our digital world is evolving at warp speed, thanks in no small [...]

Search Marketing

6 Hospitality Digital Marketing Trends to Watch

The rapid pace of today’s digital evolution is unlocking new, exciting, [...]

Search Marketing
Diagram showing how Google Machine Learning Technology combines different ad headlines and descriptions to create responsive search ads tailored to deliver the right ad to the right customer.

Changes to Google Responsive Search Ads and What It Means for Marketers

Changes are coming to Google Responsive Search Ads. Here's what that means for hotel teams.

Search Marketing

6 'Google My Business' Elements That Increase Conversions

For hotels and resorts, maintaining a robust Google My Business (GMB) profile [...]

Search Marketing

Traditional Revenue Metrics - Yay or Nay in 2020?

In previous blog posts, we’ve talked about the importance of display [...]

Search Marketing

The Truth About Expanded Text Ads

It has officially been a year since Google rolled out the Expanded Text Ads [...]

Search Marketing

3 Ways to Use Google Analytics and Find Customer Booking Behavior

In a world where our lives are abundantly “online” a generous [...]

Search Marketing

Improve Your Display ROI With Segmented Audience Targeting

Some would argue that audience targeting is the #1, most important marketing [...]

Search Marketing

What You Need To Know About Google Ads' "Store Visits"

An important piece of a healthy digital marketing mix for hotels and resorts is [...]

Search Marketing

New in 2019: Changes to Hotel Marketing with Google

The Travel, Tourism & Hospitality Industry is one of the largest in the [...]

Search Marketing
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