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How PPC and SEO Can (and Should) Work Together
Pay-per-click (PPC) advertising and search engine optimization (SEO) are both [...]
How to Create Cohesive Branding for Your Hotel
We live in a world where media options are seemingly endless. Every day, people [...]
Best Practices for Successful Hotel Metasearch Efforts
As digital experts in the hospitality industry, a question we often get asked [...]
Insights Into Google's "Responsive Search Ads" Beta: Are They Worth It So Far?
In May of 2018, Google introduced a new ad format beta: the responsive search [...]
What Happened to Search Marketing in 2018?
With 2018 just weeks behind us, it is amazing to think about all the changes we [...]
New Local 4-Pack Feature on Google SERPs
If you’ve been in the digital marketing space long enough, you’ve learned not [...]
New Look for Google Hotel Search Results
For months Google has been testing new user interface designs for their hotel [...]
3 New Technical Strategies To Personalize Your Targeting
Earlier this month, we shared four key elements in personalizing ads to [...]
Tips To Improve Your Local Search Campaigns
Hoteliers have long known that locals both frequent their property’s [...]
Mobile-Specific Website Optimization Leads to An 80% Increase In Booking Engine Views
As digital marketers, we know that mobile responsiveness on a hotel’s website [...]
Utilizing Personalized Ads to Drive Bookings
We live in the age where digital advertisers are able to target consumers with [...]
Display Remarketing Campaign Leads to 19% Increase in Overall Booking Revenue
Imagine your display campaigns aren’t showing a positive return on investment. [...]
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