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From Ranked to Recommended: Why AI is Rewriting the Rules of Search

Search has fundamentally changed with the rise of AI. For two decades, being visible online meant one thing: appearing on the first page of Google. You built your backlinks, optimised your keywords, and climbed the rankings, as it was a surefire way for your business to be seen.

8 Essential Tips to Optimize Your Hotel Website's User Experience and Drive Bookings

Your hotel website is often the first impression potential guests will have of [...]

On the Brink of Google Analytics 4: What Hotel Teams Should Know

Google’s Universal Analytics (UA), the tool every website has used to [...]

Why Mobile Optimization Matters For Your Website

With Google now rolling out their 2021 Core Algorithm update, never before will [...]

6 Ways for Hotels to Build Long-Term Email Relationships with Travelers

You probably didn’t post to TikTok today, but how many times have you checked [...]

Instagram Series Part 2: Why (and How) to do an Instagram Grid Takeover

Using visual storytelling through a design-first Instagram profile can help [...]

The Rise of Global Wellness Tourism

Travel as strictly “business” or “pleasure” is an increasingly antiquated [...]

Bleisure Marketing 101

What is it?We’ve all heard it – it’s the buzzword circling [...]

Hotel Blogging Best Practices 2019 (PART 2)

Yes, your hotel needs a blog.We’ve written at length on the importance of [...]

5 Fresh, Clickable Content Marketing Topics for Hotels

Blogs and videos, podcasts and social posts.Hotels are telling their story in [...]

4 Reasons Content Marketing Matters More Now Than Ever Before

For hotel teams, content marketing is more important now than ever before.Over [...]

The 2019 Travel & Hospitality Outlook

A strong economy and emerging technologies have resulted in steady growth in [...]

8 Tips to Help Hotels Increase Direct Bookings in 2019

Online Travel Agents (OTAs) continue to gain market share.By the end of 2020, [...]