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Personalize Your Special Offers With These 6 Examples
Most revenue managers and directors of sales and marketing know that their [...]
Northeast Hotels: What to Post on Social Media
States are easing out of stay-at-home orders. The Northeast is beginning to see [...]
How to Use Auction Insights Reports to Uncover Your Comps
Our hotel and resort partners always ask the Screen Pilot Paid Media Team this [...]
Hotels in the Southern U.S.: What to Post on Social Media
Many Southern cities were among the first to ease stay-at-home restrictions. As [...]
Hospitality Industry Professionals on Re-Opening
Whether you’ve recently re-opened, are still planning your big return, or never [...]
Track Recovery in Action With These 3 KPIs
In the beginning of April, we discussed critical KPI’s that every hotel [...]
Content Gap Analysis: What It Is & Why You Need It Now
This won’t be your average summer. Because this hasn’t been anything like an average year.
COVID-19 Paid Media Trends by the Numbers
Since coronavirus first swept through the United States, one of the top talking points for marketers has been paid media costs...
Midwest Hotels: What to Post on Social Media
Key Takeaways: Clearly communicate health & safety updates Keep your [...]
Travel During Coronavirus: A Month-Over-Month Analysis
With two months in the rearview mirror and COVID-19 on the decline, new [...]
Reputation Management During COVID-19: What It Is & How to Do It Well
“Is there a resort fee?” “Do you offer transportation to and from the airport?” [...]
Re-Opening? Use This Marketing Checklist
Nothing is as simple as it used to be. Not even mixing up your resort’s [...]
Drive Markets Fueling Hotel Recovery
As we wrote about a few weeks ago, road trips are at peak popularity as people [...]
Tips & Trends for DRM During Coronavirus
Search and social ads are go-to’s in the paid media world, thanks to the [...]
Pacific Northwest Hotels: What to Post on Social Media
Key Takeaways: Showcase your hotel’s scenic location Show your support for your [...]
May OTA Trends and What They Mean For Your Hotel
Key Takeaways Booking.com is the OTA to beat when it comes to Google Ads. [...]
Hotel Recovery Strategy Part 2: Using Data to Inform Content Creation
In Part 1 of our Hotel Recovery How-To, we dove into the process of analyzing [...]
Hotel Recovery Strategy Part 1: Using Data to Define Your Audience
Over the past two months, people have been inundated with charts and graphs [...]
Post-COVID-19 Cleanliness Inspiration from 4 Hotels and Resorts
Hotels and resorts are havens from the every day. Yet for all the consideration [...]
COVID-19 Hospitality Impact - Get Ready for Fall Travel
States are opening up and stay-at-home orders are being loosened across the nation
COVID-19 Recovery - Florida Hotels
Recommendations and analysis updated May 12, 2020.
COVID-19 Recovery - Northeast Hotels
COVID-19 Trends - Southern United States Hotels
Recommendations and analysis updated June 22, 2020. Regional Updates: [...]
COVID-19 Recovery - Midwest Hotels
COVID-19 Trends - West Coast Hotels
The Rise of Road Trips Post COVID-19
There was a time when piling into the station wagon and braving the open road [...]
Audience Research in the Age of COVID-19
Google “travel during coronavirus” or any similar terms and you’ll discover a [...]
3 Ways to Kickstart Virtual Reality in the Age of COVID-19
“Travel is so much more than a picture of a beautiful beach or a video of a [...]
COVID-19 April Impact on Hotels - Demand on the Rise
After an unprecedented month, hotels are feeling the impact of COVID-19 like never before
West Coast Hotels: What to Post on Social Media
Key Takeaways: Adapt the messaging for your property’s unique selling points to [...]
4 Steps to Plan for a Second Wave of COVID-19 (Or Any Other Crisis)
Updated June 29, 2020The first wave of COVID-19 has yet to subside, but here at [...]
COVID-19 Analysis - Florida & Northeastern United States
States across the nation are loosening their stay-at-home orders while some businesses are reopening in phases...
The New Normal: Hotel Safety & Cleanliness Practices
Key Takeaways: Be aware of and follow CDC cleanliness guidelines. Rethink [...]
The 3 Lines of Business That'll Bounce Back First Post-COVID-19
The post-COVID-19 bounce back is coming. Hotels and resorts around the world [...]
Is COVID-19 Bringing Golf Back? 3 Tips for Hotels With Courses
Key takeaways: Search volume for golf courses is increasing as it’s an activity [...]
Florida Hotels: What To Post on Social Media
Key Takeaways: Build excitement for the experience guests can expect at your [...]
4 Airline Industry Trends and What They Mean for Your Hotel
Due to the inherent interconnectedness of the airline and hotel industries, we [...]
COVID-19 Analysis - New York City & Midwestern United States
Confirmed cases are trending down and recovery efforts are in full swing...
What OTAs Are Doing: 4 Key COVID-19 Takeaways for Hotels & Resorts
Updated on Tuesday, April 21.We have seen a lot of changes in OTA activity just [...]
Keep On Keepin' On: 3 Ways to Connect With Your Community During a Closure
No one wants to close their doors. Many probably never foresaw the day they [...]
3 Hotel Campaigns to Inspire Your Next Giveaway
Did you know that 75% of travelers said that they want to hear from hotels [...]
Analysis: ADARA Booking Window Data and What It Means for Your Hotel
Most hotels and resorts realize that shopping windows are changing. [...]
3 Strategies for Hospitality Crisis Communications
As hoteliers, we’re facing a time where much of our guest-facing communication [...]
Update to Screen Pilot's Recovery Planning Recommendations
We first published our recovery strategies (Scenario 1 and Scenario 2) back on [...]
Social Posts We're Loving - Part 2
Read Part One here. Inspirational Travel Throwbacks, Passionate Storytelling, [...]
How a Small Hotel Is Making a Big Impact: Update on Hotel Revival
“A historic hotel in Baltimore has opened its doors as a community resource and [...]
3 Unique Ways to Support Hotels Right Now
You wake up in a plush bed and draw back the blackout curtains to reveal a [...]
3 Screen Pilot Travel Stories to Inspire
We may not be able to travel right now, but that doesn’t mean we’ve [...]
During a Closure, Utilize Your Past Guest List In These 3 Channels
A temporary closure is all the excuse you need to shift both your goals and [...]
COVID-19 Analysis - Los Angeles & Southern United States, Seattle Market Update
The dust has somewhat settled and if you haven't already, it is time to implement recovery strategies for your hotel.
Trending Now: #TravelTomorrow Messaging Tips
“Stay Home Today, Travel Tomorrow,” certainly isn’t typical messaging from the [...]
So, Your Media Is Paused. Now What?
As the COVID-19 crisis continues to evolve, each day can seem more uncertain [...]
Paid Media Trends During COVID-19: Wedding Campaigns
Planning a wedding or honeymoon can be one of the most exciting times in [...]
Forecasting RevPar and Occupancy During an Era of Uncertainty
Times are changing fast, and it’s safe to say the initial projections for 2020 [...]
COVID-19 Analysis - Seattle & West Coast
With COVID-19 cases continuing to rise and some areas in the U.S. expected to hit "peak resource usage" this week...
Critical KPI's to Monitor During COVID-19
One of the biggest questions after the dust settles with a crisis like COVID-19 [...]
COVID-19 Recovery: Change Your Strategy, Not Your Budget
Here at Screen Pilot, we understand that these are scary times
Commonly Asked Questions about Marketing in the Age of COVID-19
COVID-19 has left hospitality professionals around the world with more questions than answers, especially when it comes to marketing.
COVID-19 and the Case for Longer Booking Windows
COVID-19 puts hotels and resorts in uncharted territories. Those of us working to attract guests know that there’s no way to sugarcoat that.
What We're Reading: Adopting a Long Term Perspective
It’s no secret that travelers are buying fewer plane tickets and booking [...]
Using Custom Events to Monitor Changing Booking Windows
Though Google Analytics offers a lot of great insights out of the box, you can [...]
Trending Conversations on Travel During COVID-19
People around the world have been asked not to travel during COVID-19. And [...]
Tips for Fine-Tuning Your Hotel's COVID-19 Messaging
Since the appearance of COVID-19 at the end of 2019, messaging is just one of [...]
SOCIAL POSTS WE’RE LOVING IN AN COVID-19 UNCERTAIN WORLD
If there’s a time to spread positivity, it’s during a pandemic. Though social [...]
Social Distancing With Screen Pilot: Bingo Edition
Virtual Bingo Lunch with the Screen Pilot Content Marketing Team As a small [...]
Social Distancing Tips: Get Outside & Work in the Yard!
One of the perks of working from home during social distancing is getting to [...]
Screen Pilot’s Paid Media Recommendations, Insights Surrounding COVID-19
For the hospitality industry that Screen Pilot loves and services, the past few [...]
Looking for "virtual activities" during this social distancing period? Here's our round-up.
Itching to escape your home/office/restaurant/bar/gym combo these days?Check [...]
"Keep Calm and Carry Out" from Sage Hospitality
Link: https://keepcalmcarryout.com/ 5280’s write-up: [...]
Inspiring Stories: Giving Back During Times of COVID-19 Uncertainty
“We are ready to distribute bags to the great people of Baltimore’s [...]
Immediate Action Recommendations: Paid Advertising
If you immediately turned off all media following state and federal social [...]
How to Monitor Paid Performance During A Crisis
Whether the crisis at-hand is local or global, you can guarantee that the [...]
Google Trends Tips to Stay Ahead of COVID-19
It can be hard to digest what’s happening in the hospitality industry amid the [...]
Google Search Console Tips for COVID-19
Keeping tabs on organic impressions and click-through-rate (CTR) is key to [...]
Dog Fostering During Social Distancing
Fostering with: Mile High Canine Rescue Playing Our Part: Dog Fostering Social [...]
Creativity with Content During COVID-19
Crises may feel like the last time to mix up your brands’ messaging and [...]
An Ode to Social Distancing from Hotels.com
Link to ad: https://www.youtube.com/watch?v=6dimCZCfGMI&feature=youtu.be [...]
4A Research: Building Community During COVID-19
A 4As’ research survey last week of 1,000 consumers looking at changing [...]
4 Underrated Channels to Boost Post COVID-19 Brand Awareness
Although it may be difficult to see right now, at some point, the crisis [...]
4 Things to Consider When Developing Recovery Messaging (With Examples)
Your team needs to start developing your COVID-19 recovery strategy right now. [...]
Screen Pilot's Content Marketing Recommendations, Best Practices Surrounding COVID-19
The following message was disseminated to all Screen Pilot clients and [...]
Screen Pilot Social Media Team’s COVID-19 Recommendations & Best Practices
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