Recommendations and analysis updated June 22, 2020.
Regional Updates: Stay-At-Home/Shelter-In-Place Orders
- California Gov. Gavin Newsom seeking coronavirus relief.
- California movie theaters reopen with limited seating.
- Phase 3 is set to begin in California, though it varies by county. This new phase will give the go-ahead to schools, gyms, and bars.
- Coronavirus cases spiked in Arizona as hospitals prepared for a possible influx of new patients.
- Follow The New York Times to track each state’s reopening status.
Google Trends for Top West Coast Hotels Terms
- Search your own terms here.
- Learn how to search and interpret terms with our Google Trends Guide.
Paid Media Trends – West Coast CPCs for Travel Terms
- CPCs for Google Ads are as low as they have been in recent memory
- The average CPC in the U.S. for travel is $1.66, up from $0.76 in May. This does vary by state.
- On the West Coast, CPCs for California are just $0.97, while CPCs in Arizona are just $0.53.
- Paid media turned off? Still running at a low level? Optimize with our paid media recommendations.
- Consider adapting your strategy to the new needs of COVID-19.
Source: SEMrush. CPC map for all industries. Across industries, Texas reports some of the highest CPCs.
Source: SEMrush. Travel industry CPC trends for California
Source: SEMrush. Travel industry CPC trends for Arizona
West Coast Auction Insights
- One benefit of continuing to bid in Google Ads is that you’ll unlock Auction Insights.
- We recommend running your Google Ads at even just $1 per day so you can take advantage of these learnings.
- Learn more about how OTAs are responding to COVID-19 paid media trends.
Impression Share trends from a selection of OTAs. Source: Google Ads.
Impression Share trend line via Auction Insights. Source: Google Ads.Need insights specific to your hotel or resort? [shortcode_button type=”default” align=”left” target=”_self” link=”https://screenpilot.com/contact-us/” color=”E08700″ bordercolor=”E08700″ icon=”moon-home” icon_color=”E08700″]Get in Touch[/shortcode_button]
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