Latest news, thoughts, pieces & articles.
Filter:
Screen Pilot Supports Hospitality for Peace Ukrainian Relief
Freedom and peace are the fundamental enablers of travel. Screen Pilot is [...]
These Are the Hotel Amenities Travelers Want Most in 2022
Americans want bathtubs, free breakfast and family friendly amenities, and are [...]
10 Key Stats from New Travel Outlook Report
A new report on U.S. travel outlines what we might expect from the year ahead.
What COVID-19 Means for Forward-Thinking Hotel Marketers
[This article was originally posted to HotelExecutive.com in June 2021] The [...]
4 Clever Uses for Hotel Smart TVs
Smart TVs seem to be everywhere.They’ve been a fixture in homes and [...]
Case Study: How a Content Hub Can Strengthen Your Digital Footprint
In this era of digital media consumption, chances are high that before a [...]
Responsive Display Ads: Results Six Months Later
Google first introduced Responsive Display Ads six months ago. This ad format [...]
3 Keys to Meeting Customer Expectations in 2019
“Think with Google” recently published a “consumer insights” blog post [...]
Data Warehousing With Google BigQuery
Data is everywhere. As marketers, our goal is to transform seemingly disparate [...]
Report: Mobile-Friendly Early Birds Get the Worm (er, Booking)
For a competitive edge, hotel teams should strive to inspire travelers as [...]
10 Holiday Gift Ideas for Hospitality Peeps & Patrons - 2018 Edition
It's the most wonderful time of the year, but it's also particularly hectic for those in the hospitality industry.
6 Contact Features That Increase Engagement, Bookings on Hotel Websites
Address, email, phone number.Every hotel website has a “contact us” page, a [...]
5 Tips for an Influential Google My Business Hotel Listing
In the last few years, Google has changed their business listing infrastructure [...]
New Search Data, Travel Trends to Aid Spring Campaign Planning
Where are travelers looking to spend Spring?Travel tech company Sojern is out [...]
10 Examples of Inspiring Hotel Website Design
A hotel’s website is its digital lobby. And not unlike a well-designed lobby, the most successful hotel websites are equal parts storyteller and moneymaker
Small Steps to Improve Your Hotel Website User Experience
Websites are an obviously critical part in the success of a hotel. It is the [...]
5 Cool Hotel PR Campaigns to Inspire
Executing a successful awareness campaign is a careful balancing act.Marketing [...]
Case Study: Making The Transition To Screen Pilot
SCENARIO: We took on Hotel De Anza as they moved on from a larger hospitality [...]
Case Study: Combating The Rise In CPC
PROBLEM:Our properties were seeing a massive rise in CPC (cost-per-click) as [...]
Screen Pilot Series - Hotel Reputation Management: Where To Start
Brands who hope to flourish in the hospitality space must [...]
THE NEW LOOK OF LUXURY TRAVEL: 11 Takeaways from Industry Report
It’s been some time since luxury travel was all solitude, champagne and [...]
5 Modest Hotel Updates for a Major Guest Impact
The widespread adoption of tablets and smartphones has changed the hospitality [...]
Stay Takeaways: What We Can Learn From YOTEL
Each time I return to New York City, I try to somehow find inspiration from the [...]
Differences in View-Through Conversions and Last Click Conversions
Understanding attribution and how conversions are counted are both important [...]
INSTAGRAM, SEO & VIDEO: TOP HOSPITALITY STORIES OF 2016
Should auld blog posts be forgot, and never brought to mind?As the Screen Pilot [...]
4 CONSUMER MEGA-TRENDS IN HOSPITALITY: Asia Pacific
Editor’s Note: This post is part of our “Moving the Needle” series aimed [...]
SEO NOW: 4 Ways to Build Crucial Off-Site Signals
Editor’s Note: This post is part of our end-of-year “Moving the Needle” series [...]
4 CONSUMER MEGA-TRENDS IN HOSPITALITY: Europe and Middle East
Editor’s Note: This post is part of our end-of-year “Moving the Needle” [...]
VIDEO IS DEAD, LONG LIVE VIDEO: Stats show it’s prime time for hotels to roll film
The king is dead, long live the king.It’s a phrase the French coined to herald [...]
Choosing a New Hospitality Marketing Agency
Maintaining a good relationship with your marketing firm, ensures that your hotel or resort will have successful marketing campaigns...
The Anatomy of Successful Hotel Reputation Management
Once upon a time, travelers depended not on what friends and family told them [...]
Is Unadvertising the New Advertising for Hotels?
Hotel advertising has continuously evolved from glossy print ads, to digital [...]
10 Things David Bowie Can Teach Us About Marketing
Earlier this week we lost a legend, an artist, and one of the greatest creatives of our time - David Bowie...
21 Examples of Inspiring Hotel Website Design
Updated January 3, 2018. Check out 10 new examples of inspiring hotel website [...]
How to Leverage Data to Increase Guest Loyalty
Think about your close friends. You know a lot about each other, you share with [...]
Hotel Marketing: Abandoned Bookings & How to Recover Them
All travel brands struggle with abandoned bookings. It is just the nature of [...]
The Definitive Digital Marketing Dictionary
Let’s be honest, digital marketing is confusing. Once you feel like you [...]
The Case for Direct Bookings
I am a big believer in the whole idea of “work smarter, not harder.” So when I [...]
8 Questions to Ask When Building a Hotel Marketing Plan
1. Who are our guests?When you are working on your hotel marketing plan, this [...]
Targeting Hotel Guests Using Website Personalization
What if every time that you traveled, the hotel concierge greeted you by name [...]
How Hotels Can Beat the OTA's Using Email Marketing
Competing with meta search engines and OTAs can seem like a daunting task for [...]
Case Study: Urban Boutique Hotel in Brooklyn Launches Hip Website Masterpiece
HOTEL 718 – Urban Boutique Brooklyn, NY Hotel Background: In the heart of [...]
7 Elements That Increase A Visitor’s Trust On A Hotel Website
Recently Usabilla did a study on just what visitors look for on a hotel’s [...]
WordPress Themes for Mobile Devices
With the number of iPhone users increasing every day, mobile web users are [...]
Growth Mindset with SEO
Maintenance is a crucial ingredient to any successful SEO plan. Allowing Google [...]
2002 2025 ©SCREEN PILOT DENVER | LONDON
