Where are travelers looking to spend Spring?Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data.The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, with a spotlight on April travel broken down by region.To aid hotel and resort teams in strategic planning of Spring marketing campaigns, here are some key takeaways most relevant to North American interests, with a focus on April travel.
Q4 2017 North America Search Trends
As it often does, search conducted via desktop dominated end-of-year travel planning. Some 74% of October/November/December searches were made via desktop, with just over one in four (26%) made from a mobile device.TOP 5 DESTINATIONS
- New York City
- Miami
- Las Vegas
- Los Angeles
- Orlando
PARTY SIZE
- 9% of parties included three or more travelers
- 20% of parties were two people
- 71% of parties were solo
DURATION
- 45%: Up to three days
- 31%: 4-7 days
- 10%: 8-11 days
- 15%: 12+ days
January/February/March Search Trends for North America
TOP 5 SHORT-HAUL DESTINATIONS
- New York City
- Miami
- Las Vegas
- Los Angeles
- Orlando
TOP 5 LONG-HAUL DESTINATIONS
- Cancun
- London
- Mexico City
- Paris
- Guadelajara
SPOTLIGHT ON APRIL 2018 TRAVELWhile the majority of North American school districts begin their Spring Break in the month of March, many conclude – or fall entirely – in the month of April.Top destinations searched include;
- BEACH
- Miami
- Cancun
- Punta Cana
- Honolulu
- Montego Bay
- METROPOLITAN
- New York City
- Los Angeles
- Las Vegas
- London
- Tokyo
- SIGHTSEEING/RECREATIONAL
- Orlando
- London
- Chicago
- Paris
- New Orleans
Full insights report available for download via Soejern’s website.
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