Screen Pilot | News, Views and Happenings

From Ranked to Recommended: Why AI is Rewriting the Rules of Search

Search has fundamentally changed with the rise of AI. For two decades, being visible online meant one thing: appearing on the first page of Google. You built your backlinks, optimised your keywords, and climbed the rankings, as it was a surefire way for your business to be seen.

A collage on a purple background featuring a can of Perella tomatoes, Aesop soap, a plush bunny toy, a man in a suit holding coffee, a mint tumbler, a burger, "rhode" magazine, and the words "THIRD SPACE.

Why taste is the new currency for hospitality brands

Young people are rewriting the rules of luxury. For hospitality brands, this creates huge opportunities, and understanding the shift is essential.

An illustrated plaque featuring a stylized trophy, a sun, and “2025 HSMAI Adrian Award Winner” in green, gold, and blue—perfect for sharing on social media—bordered by a decorative zigzag and dot pattern.

Screen Pilot Lands Nine HSMAI Adrian Awards, Including Multiple ‘Best of Category’ Distinctions

Screen Pilot has been honored with nine HSMAI Adrian Awards, including multiple "Best of Category" distinctions, for its excellence in digital marketing campaigns across the travel and hospitality sectors.

Meet bookr.bio, the First Link-In-Bio Tool Built for Hotels

Screen Pilot launches bookr.bio, the built-for-hospitality tool to help hotel marketing teams bypass generic "link-in-bio" limitations and drive direct bookings through a visuals-first social media strategy.

White text reads "screenpilot" on a black background, next to a slanted rectangle with a gradient coloring from purple to blue to green.

Screen Pilot Expands, Creates a New, Global Marketing Platform

Denver-based Screen Pilot and United Kingdom-headquartered Ignite have officially joined forces, forming a 100-person global agency

Google Awards Screen Pilot ‘Premier Partner’ Status for Eleventh Consecutive Year

Screen Pilot has achieved 2025 Premier Partner status in the Google Partners [...]

Social Commerce: Hospitality’s Next Best Opportunity for Growth

Travelers can now book a room without leaving their favorite social media app. [...]

Hospitality Marketing 2025: 5 Trends to Watch (Other Than AI)

The hospitality industry continues a transformative shift in 2025. Gone are the [...]

How Social Media is Reshaping the Modern Traveler’s Journey

In an era where digital connectivity defines our daily lives, the hospitality [...]

Why Hotels Should Avoid the Myopic Pursuit of Channel ROAS

In the ever-evolving landscape of digital marketing, the hotel industry finds [...]

8 Essential Tips to Optimize Your Hotel Website's User Experience and Drive Bookings

Your hotel website is often the first impression potential guests will have of [...]

How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams

The shift towards regenerative tourism represents a significant opportunity for [...]

7 Social Media Truths from High-Performing Hotel Marketing Teams

Social media strategy can be a beast to manage. Every few months there are [...]

3 Key Metrics for Evaluating Your Personalization Strategy

More and more hospitality teams are adopting a personalized marketing approach, [...]

Hospitality Influencers: Revfine Interview with Tom Dibble

At just ten years old, he programed a searchable travel brochure on a Commodore [...]

Screen Pilot Announces Expansion into the United Kingdom

Screen Pilot has announced its strategic expansion into the United Kingdom. The [...]

A Decade of Google 'Premier Partner' Status

Screen Pilot has achieved 2024 Premier Partner status in the Google Partners [...]

Of Personas and Personalization: The Keys to True Connections with Travelers

There’s a very human side to digital marketing. As a marketing agency working [...]

(R)evolution: How Digital Brand Experience is Changing Hotel Marketing for Good

It’s an industry truth; digital marketing tools, technology and techniques are [...]

Mexico 2024: Marketing Insights for Hotel and Resort Teams

Mexico, a land of vibrant culture, stunning landscapes and warm hospitality, [...]

Thriving in a Cookie-Free Future

Third-party “cookies” have been the digital facilitators of personalized online [...]

5 Signs Your Hotel Needs a New Digital Marketing Partner

Partnering with a strong digital marketing agency can propel your property to [...]

Introducing SGE, Google’s New, AI-Powered Search Generative Experience

Every edge of our digital world is evolving at warp speed, thanks in no small [...]

'UNPACKING' the Podcast Debuts on Spotify

The Screen Pilot team is excited to announce the debut of our new podcast [...]

5 Ways to Invest Surplus Marketing Funds Before Year End

As the fiscal year ends, it’s not uncommon for hotel teams to have unallocated [...]

The Future Is Now: Emerging Tech Makes Personalized Marketing a Reality

At first blush, “personalization at scale” seems to be a marketing [...]

Marketing to Millennial Travelers: 5 Strategies for Hotels

Marketing to millennial travelers has become a top priority for many hotels and [...]

Luxury Amenities and Experiences: 5 Expectations of Affluent Travelers

Five stars used to be enough. A generation ago, affluent travelers might select [...]

Screen Pilot Announces Expansion into Latin America

Hospitality consulting firm Screen Pilot has announced the company is expanding [...]

Unlocking the Power of Personalization in Hotel Marketing

This post originally appeared at hospitality knowledge platform Revfine.com. [...]

Google Awards Screen Pilot 'Premier Partner' Status for Ninth Consecutive Year

Screen Pilot has achieved 2023 Premier Partner status in the Google Partners [...]

6 Hospitality Digital Marketing Trends to Watch

The rapid pace of today’s digital evolution is unlocking new, exciting, [...]

Illustration of two people standing in front of a hotel and a large smartphone showing a hotel booking app, surrounded by icons for amenities like Wi-Fi, dining, payment, and location.

10 Hotel Marketing Strategies to Drive Bookings and Awareness

Every hotel team in hospitality is toiling to increase awareness and boost bookings for their property

On the Brink of Google Analytics 4: What Hotel Teams Should Know

Google’s Universal Analytics (UA), the tool every website has used to [...]

Case Study: Using Gamification to Drive Conversions for Joie de Vivre

The Challenge Joie de Vivre is a collection of boutique hotels offering unique [...]

Diagram showing how Google Machine Learning Technology combines different ad headlines and descriptions to create responsive search ads tailored to deliver the right ad to the right customer.

Changes to Google Responsive Search Ads and What It Means for Marketers

Changes are coming to Google Responsive Search Ads. Here's what that means for hotel teams.

These Are the Best Times to Post on Instagram, Facebook, Twitter and LinkedIn

No brand wants to broadcast into a void. A new report from Sprout Social looks [...]

Screen Pilot Supports Hospitality for Peace Ukrainian Relief

Freedom and peace are the fundamental enablers of travel. ‍Screen Pilot is [...]

These Are the Hotel Amenities Travelers Want Most in 2022

Americans want bathtubs, free breakfast and family friendly amenities, and are [...]

Google Awards Screen Pilot 'Premier Partner' Status for Eighth Consecutive Year

Screen Pilot has achieved 2022 Premier Partner status in the Google Partners [...]

Social Media Matters: Data-Driven Strategies for Post-Pandemic Success

It’s 2022, and at no other juncture has social media held such potential to [...]

A tropical beach scene with turquoise water, people swimming, palm trees lining the shore, and a mountain rising in the background under a partly cloudy sky.

10 Key Stats from New Travel Outlook Report

A new report on U.S. travel outlines what we might expect from the year ahead.

The Comeback is Stronger Than the Setback

Screen Pilot’s founder and CEO, Tom Dibble, reflects on 15 years in [...]

5 Takeaways from New Travel Trends Report

A new travel trends report from Expedia Group offer fresh insights and a look [...]

Apple iOS Update + Implications For Facebook Advertising

In early 2021, Facebook dramatically reduced the attribution window for [...]

What COVID-19 Means for Forward-Thinking Hotel Marketers

[This article was originally posted to HotelExecutive.com in June 2021] ‍The [...]

Why Mobile Optimization Matters For Your Website

With Google now rolling out their 2021 Core Algorithm update, never before will [...]

6 Do’s & Don’ts of Content Marketing Analytics

The road to a successful content marketing strategy is paved with key [...]

3 Ways To Fill Social Media Content Gaps When Guests Can’t Post Photos

When the novel coronavirus reached an apex last spring and early summer, the [...]

Personalize Your Special Offers With These 6 Examples

Most revenue managers and directors of sales and marketing know that their [...]

Northeast Hotels: What to Post on Social Media

States are easing out of stay-at-home orders. The Northeast is beginning to see [...]

How to Use Auction Insights Reports to Uncover Your Comps

Our hotel and resort partners always ask the Screen Pilot Paid Media Team this [...]

Hotels in the Southern U.S.: What to Post on Social Media

Many Southern cities were among the first to ease stay-at-home restrictions. As [...]

Hospitality Industry Professionals on Re-Opening

Whether you’ve recently re-opened, are still planning your big return, or never [...]

Track Recovery in Action With These 3 KPIs

In the beginning of April, we discussed critical KPI’s that every hotel [...]

Content Gap Analysis: What It Is & Why You Need It Now

This won’t be your average summer. Because this hasn’t been anything like an average year.

COVID-19 Paid Media Trends by the Numbers

Since coronavirus first swept through the United States, one of the top talking points for marketers has been paid media costs...

Midwest Hotels: What to Post on Social Media

Key Takeaways: Clearly communicate health & safety updates Keep your [...]

Travel During Coronavirus: A Month-Over-Month Analysis

With two months in the rearview mirror and COVID-19 on the decline, new [...]

Reputation Management During COVID-19: What It Is & How to Do It Well

“Is there a resort fee?” “Do you offer transportation to and from the airport?” [...]

Re-Opening? Use This Marketing Checklist

Nothing is as simple as it used to be. Not even mixing up your resort’s [...]

Drive Markets Fueling Hotel Recovery

As we wrote about a few weeks ago, road trips are at peak popularity as people [...]

Tips & Trends for DRM During Coronavirus

Search and social ads are go-to’s in the paid media world, thanks to the [...]

Pacific Northwest Hotels: What to Post on Social Media

Key Takeaways: Showcase your hotel’s scenic location Show your support for your [...]

May OTA Trends and What They Mean For Your Hotel

Key Takeaways Booking.com is the OTA to beat when it comes to Google Ads. [...]

Hotel Recovery Strategy Part 2: Using Data to Inform Content Creation

In Part 1 of our Hotel Recovery How-To, we dove into the process of analyzing [...]

Hotel Recovery Strategy Part 1: Using Data to Define Your Audience

Over the past two months, people have been inundated with charts and graphs [...]

Post-COVID-19 Cleanliness Inspiration from 4 Hotels and Resorts

Hotels and resorts are havens from the every day. Yet for all the consideration [...]

COVID-19 Hospitality Impact - Get Ready for Fall Travel

States are opening up and stay-at-home orders are being loosened across the nation

COVID-19 Recovery - Florida Hotels

Recommendations and analysis updated May 12, 2020.

COVID-19 Recovery - Northeast Hotels

Recommendations and analysis updated May 12, 2020.

COVID-19 Trends - Southern United States Hotels

Recommendations and analysis updated June 22, 2020. Regional Updates: [...]

COVID-19 Recovery - Midwest Hotels

Recommendations and analysis updated May 12, 2020.

COVID-19 Trends - West Coast Hotels

Recommendations and analysis updated June 22, 2020. Regional Updates: [...]

The Rise of Road Trips Post COVID-19

There was a time when piling into the station wagon and braving the open road [...]

Audience Research in the Age of COVID-19

Google “travel during coronavirus” or any similar terms and you’ll discover a [...]

3 Ways to Kickstart Virtual Reality in the Age of COVID-19

“Travel is so much more than a picture of a beautiful beach or a video of a [...]

COVID-19 April Impact on Hotels - Demand on the Rise

After an unprecedented month, hotels are feeling the impact of COVID-19 like never before

West Coast Hotels: What to Post on Social Media

Key Takeaways: Adapt the messaging for your property’s unique selling points to [...]

4 Steps to Plan for a Second Wave of COVID-19 (Or Any Other Crisis)

Updated June 29, 2020The first wave of COVID-19 has yet to subside, but here at [...]

COVID-19 Analysis - Florida & Northeastern United States

States across the nation are loosening their stay-at-home orders while some businesses are reopening in phases...

The New Normal: Hotel Safety & Cleanliness Practices

Key Takeaways: Be aware of and follow CDC cleanliness guidelines. Rethink [...]

The 3 Lines of Business That'll Bounce Back First Post-COVID-19

The post-COVID-19 bounce back is coming. Hotels and resorts around the world [...]

Is COVID-19 Bringing Golf Back? 3 Tips for Hotels With Courses

Key takeaways: Search volume for golf courses is increasing as it’s an activity [...]

Florida Hotels: What To Post on Social Media

Key Takeaways: Build excitement for the experience guests can expect at your [...]

4 Airline Industry Trends and What They Mean for Your Hotel

Due to the inherent interconnectedness of the airline and hotel industries, we [...]

COVID-19 Analysis - New York City & Midwestern United States

Confirmed cases are trending down and recovery efforts are in full swing...

What OTAs Are Doing: 4 Key COVID-19 Takeaways for Hotels & Resorts

Updated on Tuesday, April 21.We have seen a lot of changes in OTA activity just [...]

Keep On Keepin' On: 3 Ways to Connect With Your Community During a Closure

No one wants to close their doors. Many probably never foresaw the day they [...]

3 Hotel Campaigns to Inspire Your Next Giveaway

Did you know that 75% of travelers said that they want to hear from hotels [...]

Analysis: ADARA Booking Window Data and What It Means for Your Hotel

Most hotels and resorts realize that shopping windows are changing. [...]

3 Strategies for Hospitality Crisis Communications

As hoteliers, we’re facing a time where much of our guest-facing communication [...]

Update to Screen Pilot's Recovery Planning Recommendations

We first published our recovery strategies (Scenario 1 and Scenario 2) back on [...]

Social Posts We're Loving - Part 2

Read Part One here. Inspirational Travel Throwbacks, Passionate Storytelling, [...]

How a Small Hotel Is Making a Big Impact: Update on Hotel Revival

“A historic hotel in Baltimore has opened its doors as a community resource and [...]

3 Unique Ways to Support Hotels Right Now

You wake up in a plush bed and draw back the blackout curtains to reveal a [...]

3 Screen Pilot Travel Stories to Inspire

We may not be able to travel right now, but that doesn’t mean we’ve [...]

During a Closure, Utilize Your Past Guest List In These 3 Channels

A temporary closure is all the excuse you need to shift both your goals and [...]

COVID-19 Analysis - Los Angeles & Southern United States, Seattle Market Update

The dust has somewhat settled and if you haven't already, it is time to implement recovery strategies for your hotel.

Trending Now: #TravelTomorrow Messaging Tips

“Stay Home Today, Travel Tomorrow,” certainly isn’t typical messaging from the [...]

So, Your Media Is Paused. Now What?

As the COVID-19 crisis continues to evolve, each day can seem more uncertain [...]

Paid Media Trends During COVID-19: Wedding Campaigns

Planning a wedding or honeymoon can be one of the most exciting times in [...]

Forecasting RevPar and Occupancy During an Era of Uncertainty

Times are changing fast, and it’s safe to say the initial projections for 2020 [...]

COVID-19 Analysis - Seattle & West Coast

With COVID-19 cases continuing to rise and some areas in the U.S. expected to hit "peak resource usage" this week...

Critical KPI's to Monitor During COVID-19

One of the biggest questions after the dust settles with a crisis like COVID-19 [...]

COVID-19 Recovery: Change Your Strategy, Not Your Budget

Here at Screen Pilot, we understand that these are scary times

Commonly Asked Questions about Marketing in the Age of COVID-19

COVID-19 has left hospitality professionals around the world with more questions than answers, especially when it comes to marketing.

COVID-19 and the Case for Longer Booking Windows

COVID-19 puts hotels and resorts in uncharted territories. Those of us working to attract guests know that there’s no way to sugarcoat that.

What We're Reading: Adopting a Long Term Perspective

It’s no secret that travelers are buying fewer plane tickets and booking [...]

Using Custom Events to Monitor Changing Booking Windows

Though Google Analytics offers a lot of great insights out of the box, you can [...]

Trending Conversations on Travel During COVID-19

People around the world have been asked not to travel during COVID-19. And [...]

Tips for Fine-Tuning Your Hotel's COVID-19 Messaging

Since the appearance of COVID-19 at the end of 2019, messaging is just one of [...]

SOCIAL POSTS WE’RE LOVING IN AN COVID-19 UNCERTAIN WORLD

If there’s a time to spread positivity, it’s during a pandemic. Though social [...]

Social Distancing With Screen Pilot: Bingo Edition

Virtual Bingo Lunch with the Screen Pilot Content Marketing Team As a small [...]

Social Distancing Tips: Get Outside & Work in the Yard!

One of the perks of working from home during social distancing is getting to [...]

Screen Pilot’s Paid Media Recommendations, Insights Surrounding COVID-19

For the hospitality industry that Screen Pilot loves and services, the past few [...]

Looking for "virtual activities" during this social distancing period? Here's our round-up.

Itching to escape your home/office/restaurant/bar/gym combo these days?Check [...]

"Keep Calm and Carry Out" from Sage Hospitality

Link: https://keepcalmcarryout.com/ 5280’s write-up: [...]

Inspiring Stories: Giving Back During Times of COVID-19 Uncertainty

“We are ready to distribute bags to the great people of Baltimore’s [...]

Immediate Action Recommendations: Paid Advertising

If you immediately turned off all media following state and federal social [...]

How to Monitor Paid Performance During A Crisis

Whether the crisis at-hand is local or global, you can guarantee that the [...]

Google Trends Tips to Stay Ahead of COVID-19

It can be hard to digest what’s happening in the hospitality industry amid the [...]

Google Search Console Tips for COVID-19

Keeping tabs on organic impressions and click-through-rate (CTR) is key to [...]

Dog Fostering During Social Distancing

Fostering with: Mile High Canine Rescue Playing Our Part: Dog Fostering Social [...]

Creativity with Content During COVID-19

Crises may feel like the last time to mix up your brands’ messaging and [...]

An Ode to Social Distancing from Hotels.com

Link to ad: https://www.youtube.com/watch?v=6dimCZCfGMI&feature=youtu.be [...]

4A Research: Building Community During COVID-19

A 4As’ research survey last week of 1,000 consumers looking at changing [...]

4 Underrated Channels to Boost Post COVID-19 Brand Awareness

Although it may be difficult to see right now, at some point, the crisis [...]

4 Things to Consider When Developing Recovery Messaging (With Examples)

Your team needs to start developing your COVID-19 recovery strategy right now. [...]

Screen Pilot's Content Marketing Recommendations, Best Practices Surrounding COVID-19

The following message was disseminated to all Screen Pilot clients and [...]

Screen Pilot Social Media Team’s COVID-19 Recommendations & Best Practices

The following message was disseminated to all Screen Pilot clients and [...]

2020: The Year of Integrated, Flighted Digital Marketing Campaigns

…(and the year Cybertrucks take over the roads.) With a new year comes a [...]

6 Ways for Hotels to Build Long-Term Email Relationships with Travelers

You probably didn’t post to TikTok today, but how many times have you checked [...]

6 'Google My Business' Elements That Increase Conversions

For hotels and resorts, maintaining a robust Google My Business (GMB) profile [...]

A Growth Mindset with SEO

Maintenance is a crucial ingredient to any successful SEO plan.Allowing Google [...]

Traditional Revenue Metrics - Yay or Nay in 2020?

In previous blog posts, we’ve talked about the importance of display [...]

F&B 2020: 8 Trends to Watch

“Trend” has always been major influence on hotel food and beverage.Knowing the [...]

Google, Social & Gen Z: Top Stories of 2019

It’s been another year emerging technologies and shifting trends in [...]

Facebook Advertising - The Ten Year Challenge

Earlier this year, the “Ten Year Challenge” took social media by storm. [...]

4 Clever Uses for Hotel Smart TVs

Smart TVs seem to be everywhere.They’ve been a fixture in homes and [...]

Instagram Series Part 3: How to Increase Your Social Media Metrics Using Just One Tactic

As social media evolves, standing out as a brand and uniquely attaining an [...]

Instagram Series Part 2: Why (and How) to do an Instagram Grid Takeover

Using visual storytelling through a design-first Instagram profile can help [...]

Instagram Series Part 1: The Power of Instagram Stories

The algorithm by which Instagram selects the order of content appearing on [...]

Hands with red nail polish tying a red-and-white twine bow on a brown gift wrapped with green tree prints, surrounded by several similar presents on a white surface.

10 Holiday Gift Ideas for Hospitality Professionals & Patrons - 2019 Edition

Festive season is here, and the hospitality world is kicking into high cheer. Often this time of year, that cheer includes gifting.

Hospitality and the Marketing Pivot to Generation Z

Make way, Millennials.Engaging Generation Z is of growing importance for hotel [...]

The Truth About Expanded Text Ads

It has officially been a year since Google rolled out the Expanded Text Ads [...]

6 Quirky Hotel PR Campaigns to Inspire

With an estimated one million hotels worldwide, how does one hotel really, [...]

Case Study: How a Content Hub Can Strengthen Your Digital Footprint

In this era of digital media consumption, chances are high that before a [...]

3 Ways for Hotels to Grow Social Loyalty

Facebook, Twitter, Instagram and other social media channels are an open dialog [...]

Social Media Audit Checklist For Hotels

Have you ever found yourself in a social media rut?If so, you’ll know that it [...]

The Rise of Global Wellness Tourism

Travel as strictly “business” or “pleasure” is an increasingly antiquated [...]

3 Ways to Use Google Analytics and Find Customer Booking Behavior

In a world where our lives are abundantly “online” a generous [...]

Improve Your Display ROI With Segmented Audience Targeting

Some would argue that audience targeting is the #1, most important marketing [...]

Video Marketing Trends Now

Production and publishing of video is one of the fastest growing trends in [...]

Bleisure Marketing 101

What is it?We’ve all heard it – it’s the buzzword circling [...]

How to Know When Your Hotel Needs A New Digital Marketing Agency

We wanted to share a recent article from Hotel Tech Report titled “How to Know [...]

What You Need To Know About Google Ads' "Store Visits"

An important piece of a healthy digital marketing mix for hotels and resorts is [...]

INSTAGRAND: 10 Hotels that are Killing it on Instagram Right Now

More than 1.1 billion people use Instagram each month, and they [...]

New in 2019: Changes to Hotel Marketing with Google

The Travel, Tourism & Hospitality Industry is one of the largest in the [...]

Hotel Blogging Best Practices 2019 (PART 2)

Yes, your hotel needs a blog.We’ve written at length on the importance of [...]

Screen Pilot Joins 'Fill A Backpack' Challenge to Support Colorado Kids in Need

As Chief Cultural Officer at Screen Pilot, I’m so proud to announce our [...]

SEO and Content Marketing: A Dynamic Duo

SEO and content marketing have long been connected by common threads. Now, the [...]

Social Photography: What It Is and Why Your Hotel Needs It

Brands do what they do in order to tell a story. Every Facebook post they write [...]

3 Social Media Trends You Need To Know (And Practice!) Now

From the introduction of shoppable Instagram posts to “Alexa, play Despacito”, [...]

Hotel Blogging Best Practices 2019 (PART 1)

Whether you’re just getting started, or breathing new life into a [...]

How PPC and SEO Can (and Should) Work Together

Pay-per-click (PPC) advertising and search engine optimization (SEO) are both [...]

How to Create Cohesive Branding for Your Hotel

We live in a world where media options are seemingly endless. Every day, people [...]

5 Fresh, Clickable Content Marketing Topics for Hotels

Blogs and videos, podcasts and social posts.Hotels are telling their story in [...]

Responsive Display Ads: Results Six Months Later

Google first introduced Responsive Display Ads six months ago. This ad format [...]

"Influencer Lab" Series - Part 1: What’s On The Minds of Denver’s Top Hoteliers?

Last month, right here in Denver, Screen Pilot and Flip.to gathered with top [...]

PPC for 2020: Plan to Turn Clicks Into Bookings

Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst [...]

Best Practices for Successful Hotel Metasearch Efforts

As digital experts in the hospitality industry, a question we often get asked [...]

4 Reasons Content Marketing Matters More Now Than Ever Before

For hotel teams, content marketing is more important now than ever before.Over [...]

3 Tips for Generating Content to Reach Your Target Audience

When it comes to content marketing, I think we could all agree we’ve [...]

Being Green in 2019: Sustainable Hotel Trends Now

It’s not easy being green.Committing to an environmentally sensitive ethos [...]

Insights Into Google's "Responsive Search Ads" Beta: Are They Worth It So Far?

In May of 2018, Google introduced a new ad format beta: the responsive search [...]

Weird, Wacky and Wonderful: The Wildest Hotels Around the World

Everyone dreams of staying in a luxury hotel for their vacation getaway, but [...]

3 Keys to Meeting Customer Expectations in 2019

“Think with Google” recently published a “consumer insights” blog post [...]

The Importance of Offer-Specific Landing Pages

You’ve met with your paid search team, and you’ve got your targeting set up [...]

The 2019 Travel & Hospitality Outlook

A strong economy and emerging technologies have resulted in steady growth in [...]

What Happened to Search Marketing in 2018?

With 2018 just weeks behind us, it is amazing to think about all the changes we [...]

9 Food & Beverage Trends for 2019

Following food and drink trends can be fun, but it’s more than a pastime for [...]

Instagram Stories vs. Facebook Stories? We Say Both.

Online marketing for hotels is being made easier and easier by the day thanks [...]

Screen Pilot Awarded "Top Places to Work", "Best Benefits" Honors, Wins Multiple Adrian Awards in 2019

Already in 2019, Screen Pilot has been named a winner amongst other marketing [...]

Data Warehousing With Google BigQuery

Data is everywhere. As marketers, our goal is to transform seemingly disparate [...]

7 Tools to Simplify Digital Marketing in 2019

The digital era has introduced some astonishingly powerful marketing [...]

Instagram, Facebook & Content Marketing: Top Stories of 2018

The past year revealed some significant trends in travel and [...]

5 Ways for Hotels to Boost Online Visibility

For as vast as the online world is, it’s a relatively crowded space.In 2019, [...]

Report: Mobile-Friendly Early Birds Get the Worm (er, Booking)

For a competitive edge, hotel teams should strive to inspire travelers as [...]

New Local 4-Pack Feature on Google SERPs

If you’ve been in the digital marketing space long enough, you’ve learned not [...]

12 Steps for Hosting an Awesome Digital Contest

Contests can be a great way to drive digital engagement and overall brand [...]

How to Use Funnels To Improve Your Facebook Advertising Strategy

Go ahead and raise your hand if you’ve ever felt personally victimized by [...]

Close-up of several wrapped gifts in various colors and patterns, including red, white, gold, and brown, with different styles of ribbons and bows. One red box features a white string and festive decoration.

10 Holiday Gift Ideas for Hospitality Peeps & Patrons - 2018 Edition

It's the most wonderful time of the year, but it's also particularly hectic for those in the hospitality industry.

8 Tips to Help Hotels Increase Direct Bookings in 2019

Online Travel Agents (OTAs) continue to gain market share.By the end of 2020, [...]

New Look for Google Hotel Search Results

For months Google has been testing new user interface designs for their hotel [...]

Why Your Hotel Website Needs An FAQ Page

It’s 2018 and there are now entire generations of consumers walking (surfing) [...]

5 Festive Season Amenities Hotel Guests Will Love

‘Tis the season for holiday travel.More than 100 million Americans will journey [...]

3 New Technical Strategies To Personalize Your Targeting

Earlier this month, we shared four key elements in personalizing ads to [...]

5 Creative Ways to Boost Your Restaurant's Yelp Reputation

In business, reputation is everything.When it comes to dining, in particular, [...]

Tips To Improve Your Local Search Campaigns

Hoteliers have long known that locals both frequent their property’s [...]

Hotel Tech Watchlist 2018

Tech and travel continue to evolve.A new report from travel and technology firm [...]

7 Instagram Tips for Independent Hotels

Your hotel, of course, has a polished presence on Instagram.Now boasting more [...]

Crowd at a concert with colorful stage lights in the background; a person in the foreground is holding up a phone, recording or taking a photo of the performance.

5 Reasons to Integrate Video Into Your Marketing Strategy Now

If you haven’t yet integrated video into your marketing strategy, you’re missing out on tremendous opportunities for your hotel.

5 Reasons to Integrate Video Into Your Marketing Strategy Now

“A picture is worth a thousand words, but a video is worth 1.8 million [...]

Getting to Know: Alexa for Hospitality

Hey, Alexa. What is “Alexa for Hospitality?”It’s a question hoteliers are [...]

4 Ways to Repurpose Your Best Content

Thursday Night Soup.It’s a recipe with working-class roots. When blue-collar [...]

Facebook Replaces Reviews with Recommendations Feature, Rolls Out New "Page Templates"

Earlier this week, Facebook announced that it would slowly be rolling out [...]

Mobile-Specific Website Optimization Leads to An 80% Increase In Booking Engine Views

As digital marketers, we know that mobile responsiveness on a hotel’s website [...]

5 Tips for Starting Your Hotel Blog

Vegetables.We understand they’re good for us, but for those who are leery of [...]

Utilizing Personalized Ads to Drive Bookings

We live in the age where digital advertisers are able to target consumers with [...]

8 Ways to Help Teens Feel at Home in Your Hotel

Family travel continues to be a popular priority.An estimated 88 million [...]

Travel Like A Pro: Screen Pilot’s Favorite Travel Hacks

A passion for travel is one of the qualities that ties all hospitality [...]

7 Trends Influencing Smart Content Marketers

An Echo smart speaker alongside a vintage, burnt-orange lava lamp.It’s a [...]

4 Digital Marketing Phases of a Hotel Grand Opening

In opening a new hotel, there are a lot of things to consider when it comes to [...]

Display Remarketing Campaign Leads to 19% Increase in Overall Booking Revenue

Imagine your display campaigns aren’t showing a positive return on investment. [...]

Blogging to Best Airbnb

Airbnb.The name alone is enough to make some hoteliers look over their shoulder [...]

6 Contact Features That Increase Engagement, Bookings on Hotel Websites

Address, email, phone number.Every hotel website has a “contact us” page, a [...]

Leveraging Click Data in Google Analytics

As hospitality-focused search marketers, we have an overarching goal to drive [...]

5 Ways to Encourage More Hotel Guest Reviews

Businesses in the digital era thrive and die by ratings and reviews.Those [...]

5 Tips for an Influential Google My Business Hotel Listing

In the last few years, Google has changed their business listing infrastructure [...]

A Rising Trend: The Solo Female Traveler and How to Reach Her

There’s been a steady increase over the past 8-10 years in Google Trends for [...]

How to Leverage Instagram's New Video and Queuing Features

Instagram evolves again.The visuals-first social media channel continues to [...]

3 Industries That Put a Hotel with a VR Gallery on Their Shortlist

If a picture is worth a thousand words, then virtual reality kicks the doors [...]

3 Google Analytics Reports to Help Understand Your Audience

We live in an age where we know more about our hospitality customers than ever before.We live in an age where we know more about our hospitality customers than ever before.

3 Google Analytics Reports to Help Understand Your Audience

We live in an age where we know more about our hospitality customers than ever [...]

Bing Removes Sidebar Ads in Search Results

On March 26, Bing announced they will be retiring sidebar text ads from the [...]

Building a Better Hotel Blog: 5 Topics Travelers Want to Read About

Content marketing has emerged as one of the most effective ways to drive [...]

New Search Data, Travel Trends to Aid Spring Campaign Planning

Where are travelers looking to spend Spring?Travel tech company Sojern is out [...]

Leveraging Unique Click Data in Google Analytics

Machine learning has generated a lot of buzz within the digital marketing [...]

Does My Hotel Need a Blog? 3 Benefits to Hospitality Blogging

“How can we make our hotel stand out?” If you work in hospitality marketing, [...]

6 Unique Ways Hotels are Using Twitter

Most every brand uses social media to entice and engage, but when it comes to [...]

Screen Pilot #1 Digital Marketing Agency in 2018 by Hotel Tech Report

Hotel Tech Report announced earlier this week that Screen Pilot, a Denver-based [...]

Personalization, Innovation & Technology: The 2018 Travel & Hospitality Outlook

Over the last decade, Americans have shifted their spending, trending away from [...]

A collage of 20 square photos showing various scenes, including food, books, a library, a Christmas tree, people, a car, a wedding couple, and different buildings, arranged in a 4x5 grid.

INSTAGRAND: 10 Hotels that are Killing it on Instagram Right Now

Picture this; Instagram now boasts a community of more than 800 million users, 200 million of which joined in just the past year...

How Mobile Page Speed Will Affect Your Rankings in 2018

Understanding the importance of optimizing page speed for mobile can be a [...]

What the Facebook News Feed Changes Mean for Hospitality Marketing

By now, we’re sure you’ve heard about Facebook’s plan to change their [...]

Successes in Facebook Advertising: How We Increased Direct Bookings by 16%

There is a pervasive myth in the digital advertising industry that Facebook ads [...]

3 Strategies for a Data Driven Digital Marketing Plan in 2018

Only a bit into 2018, most of us are spending these first weeks of January [...]

8 Food & Beverage Trends for 2018

What’s being cooked up for the year ahead?Not unlike digital marketing, [...]

4 Steps In Optimizing Your Hotel’s PPC Mobile Strategy

It’s no secret that mobile continues to grow in influence across all [...]

A website and mobile screen display a restaurant’s online menu with food photos and an image of people dining inside a modern, busy café with large windows and brick walls.

10 Examples of Inspiring Hotel Website Design

A hotel’s website is its digital lobby. And not unlike a well-designed lobby, the most successful hotel websites are equal parts storyteller and moneymaker

Snapchat, Google, Twitter & PR: Top Hotel Marketing Stories of 2017

Tis the season for reflection.As the Screen Pilot team gears up for another [...]

Generating Group Business Leads Using LinkedIn

As a hospitality-focused marketing agency partner, there are two questions [...]

5 Digital Marketing Trends for Hotels in 2018

As 2017 winds down, it is important to reflect on all the digital marketing [...]

“Preparing To React”: The Fast-Paced World of Digital Marketing

Reactive (rēˈaktiv): Acting in response to a situation rather than creating or [...]

Local SEO: 5 Ways To Make Your Hotel Stand Out

When it comes to digital marketing, it can sometimes be easy to neglect [...]

A close-up of festive gifts wrapped in paper decorated with colorful reindeer, surrounded by twinkling string lights and soft, warm bokeh lights in the background.

10 Holiday Gift Ideas For Hospitality Peeps & Patrons

The holiday season is bonkers for everyone. Hospitality professionals, however, might have it hardest of all.

Successes in Search Marketing Using Increased Social Media Integration

Many marketers are utilizing Facebook, Google Adwords, and Display Re-marketing [...]

4 Perks, 1 Pitfall of Twitter’s New 280 Character Format

Yes, you’re seeing double.Twitter now affords users 280 characters for their [...]

Small Steps to Improve Your Hotel Website User Experience

Websites are an obviously critical part in the success of a hotel. It is the [...]

The Unexpected Big Player in Search Marketing: Google Images

If consumers had a best friend in the search world, it would be Google. Google [...]

Winter '17 Travel Search Trends to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights [...]

6 Secrets to Top-Ranking Travel Content and SEO Stardom

Let’s be real. Landing a top search result ranking isn’t easy, and in the [...]

"Dream to Reality": A Journey of Service and Discovery on the Blackfeet Indian Reservation

This summer, I was able to take the trip of a lifetime and spend a full week [...]

A neatly made bed with white pillows and sheets beside a black nightstand holding a lamp with a gold stand and a patterned shade, and a clear spray bottle, against a dark blue wall.

6 Common SEO Mistakes from the Hospitality Industry

Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online.

Mobile-Only Social Marketing: How We Decreased Cost-Per-Click By 93%

Here at SP, we’ve got mobile on the mind–and not just because we recently [...]

5 Cool Hotel PR Campaigns to Inspire

Executing a successful awareness campaign is a careful balancing act.Marketing [...]

Aerial view of a tropical beach with turquoise water, white sand, palm trees, beach chairs, a swimming pool, and cruise ships in the distance under a blue sky with scattered clouds.

4 Budget Items to Boost Direct Bookings

It's budget season for hotel teams. Many will spend the waning weeks of 2017 crafting budgets and tweaking business plans for 2018.

4 Budget Items to Boost Direct Bookings

It’s budget season for hotel teams.Many will spend the waning weeks of [...]

A Journey of One Thousand Miles Begins with a Single Step

Wondering how to inject wellness into your company culture? Learn how Screen [...]

BEST OF SCREEN PILOT SERIES: Pumpkin Spice Hospitality

Editor’s Note: This post is part of Screen Pilot’s “Best [...]

SCREEN PILOT SERIES – HOTEL REPUTATION MANAGEMENT: 3 Ways to Set Guest Expectations On Social Media

“You never get a second chance to make a first impression.”That [...]

3 Ways the iPhone X Will Change Travel Forever

Apple has officially unveiled the iPhone X.As has been the pattern in the past, [...]

SILENT FILM: 5 Ways to Optimize Facebook Videos for Play Without Sound

Silent film is enjoying something of a renaissance, albeit with a modern [...]

Stay Takeaways: Screen Pilot Team Highlights Some Of Our Favorite Properties

It’s summer here in Denver and the team at Screen Pilot is in full blown [...]

Labor Day, Fall Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights [...]

3 Social Media Platforms Your Property Should Be Using (and no, it's not those three…)

Here at Screen Pilot, our social media team is pretty well-versed in the [...]

Case Study: Making The Transition To Screen Pilot

SCENARIO: We took on Hotel De Anza as they moved on from a larger hospitality [...]

Case Study: Combating The Rise In CPC

PROBLEM:Our properties were seeing a massive rise in CPC (cost-per-click) as [...]

Screen Pilot Series - Hotel Reputation Management: Where To Start

Brands who hope to flourish in the hospitality space must [...]

Marketing with Micro-Influencers: 3 Ways to Drive Engagement

Marketing to a disengaged audience is about as effective as talking to a [...]

PICTURE THIS: Emoji + Hotel Marketing

Emoji seems to be the communication medium de jour, literally and figuratively. [...]

FIRST LOOK: Google's Updated Hotel Search/Review Interface May Surprise You

Google’s stated mission is to organize the world’s information and [...]

The Future of Marketing: 4 Insights from Google Marketing Next

Keeping atop the latest digital marketing trends across mobile, analytics, [...]

New Google Feature: Google Posts - What You Should Know

In recent weeks, Google began rolling out their latest experiment, a platform [...]

3 Things Your Hotel Can Do Today to Boost Direct Bookings

The struggle is real.One of the most disruptive trends across the travel [...]

Go Live: Facebook Live Tips & Tricks for Hospitality Teams

As the Facebook newsfeed becomes ever more crowded, the ability for your [...]

THE NEW LOOK OF LUXURY TRAVEL: 11 Takeaways from Industry Report

It’s been some time since luxury travel was all solitude, champagne and [...]

Social Media Marketing for Hospitality in 2017: The Four Types of Communication

In 2017, Social Media Marketing has decisively encompassed all four types of [...]

5 Trends Shaping 2017 Travel Plans

The swell of summer travel is upon us.As travelers take to the road, sky and [...]

5 Modest Hotel Updates for a Major Guest Impact

The widespread adoption of tablets and smartphones has changed the hospitality [...]

Fresh Summer '17 Search Data to Aid Campaign Planning

Travel tech company Sojern is out with its most recent Global Travel Insights [...]

HOW DO YOU RANK? Mobile Website Speeds & Google Benchmarks

Technology is often associated with speed, and in today’s tech-integrated [...]

Stay Takeaways: What We Can Learn From YOTEL

Each time I return to New York City, I try to somehow find inspiration from the [...]

5 Tips for Marketing Hospitality to Millennial Parents

Marketers love labels. Tomes have been written about the so-designated [...]

Local SEO & The Power of Map Listings

Considering the time you spend optimizing your website for specific keywords [...]

OH, SNAP! 5 Hotel Brands Finding Success on Snapchat

Snapchat is growing up.This year’s IPO and the roll out of its “Spectacles” [...]

FUNNY BUSINESS: Harnessing Humor to Sell Your Hotel

Travel is cool. Vacation is cool. Insurance … not so much.Yet the use of humor [...]

NEW RESEARCH: Traveler’s Online Search & Booking Behaviors

Hotel teams yearn to learn what makes travelers tick. When marketers understand [...]

Study: The ROI of 3 Popular Hotel Amenities

Hotels have a myriad of amenities they can invest in. But which do travelers [...]

Differences in View-Through Conversions and Last Click Conversions

Understanding attribution and how conversions are counted are both important [...]

Millennial Travelers: Mobile Shopping and Booking Behavior

If one of your strategic goals is to engage younger travelers, you’ll [...]

Hotel Tech Watchlist 2017

Staying atop developments in travel industry technology is far from easy. [...]

LIVE FROM THE LOBBY: The Future of Hotels and Live Broadcast

Live streaming seems poised for its breakout year, with brands beginning to [...]

Data to Aid Spring Campaigns: North America

Travel tech company Sojern is out with its first Global Travel Insights report [...]

We're Honored To Work With These Travel + Leisure Nominees

Travel + Leisure has released their survey for the official 2017 World’s Best [...]

TRUE ROMANCE: 5 Unique Hotel Packages for Couples + 1 for Dogs

A recent study revealed 56 percent of couples agree that travel is important [...]

5 Hotel Food and Beverage Trends for 2017

Hotels are in the midst of an F&B arms race.Travelers have increasingly [...]

New from Google: How We Use Our Phones for Travel

In our mobile-first world, it’s no surprise that people regularly turn to their [...]

FORECAST: 5 Hospitality Trends for 2017

Each year our team likes to pause, evaluate the state of the hospitality [...]

INSTAGRAM, SEO & VIDEO: TOP HOSPITALITY STORIES OF 2016

Should auld blog posts be forgot, and never brought to mind?As the Screen Pilot [...]

4 CONSUMER MEGA-TRENDS IN HOSPITALITY: Asia Pacific

Editor’s Note: This post is part of our “Moving the Needle” series aimed [...]

NEW DATA FROM GOOGLE: How People Use Their Devices

Tablets, desktops, laptops, smartphones …As the devices we have at our disposal [...]

Tales of a (Newbie) SEM Specialist at Screen Pilot

Just over a month ago I began my tenure at Screen Pilot here in downtown [...]

5 Things to Know About Thanksgiving Travel

If your hotel team is in a Thanksgiving travel market, you’re probably [...]

SEO NOW: 4 Ways to Build Crucial Off-Site Signals

Editor’s Note: This post is part of our end-of-year “Moving the Needle” series [...]

Screen Pilot founder featured in story 'Habits of 5 Successful Colorado CEOs'

Screen Pilot founder and CEO, Tom Dibble, shared his insight in a recent story [...]

4 CONSUMER MEGA-TRENDS IN HOSPITALITY: Europe and Middle East

Editor’s Note: This post is part of our end-of-year “Moving the Needle” [...]

3 Digital Marketing Mistakes That Would Spook Any Hotel Guest

I’ve never been big on Halloween personally; I cower in fear during the [...]

FRUIT FROM A WITHERING VINE: What Hotels Can Learn from Twitter’s Failed Experiment

Withering. And soon, totally dead.On Thursday Twitter announced that it will [...]

TRIPADVISOR PROWESS: Best Practices and SEO Tips for Hotels

TripAdvisor is nothing less than a behemoth. Since the site came online back in [...]

4 Takeaways from Latest Google Travel Trends Report

As hotel teams gear up for 2017, Google has released its 2016 travel trends [...]

POKÉMON GONE ... But Augmented Reality May Be the Hotel Industry’s Next Hot Tool

Did you catch ‘em all?Pokémon GO was the hot mobile game that had us scrambling [...]

INSTAGRAND: 10 Hotels that are Killing it on Instagram Right Now

Instagram and hospitality brands are a perfect match. The visuals-first social network is a natural marketing platform for sharing photos...

Twitter’s New, Longer Tweet Format Now Live

Go ahead. Add that attachment. Beginning today, Twitter will no longer count [...]

PUMPKIN SPICE HOSPITALITY: How the flavor of fall can inspire hotel teams & evolve social engagement

Brace yourselves. Pumpkin spice is coming.From toaster pastries to dog treats, [...]

INSTAGRAM STORIES: Should Your Hotel Bother?

If you’ve spent time on Instagram and Snapchat over the past year, [...]

GETTING THE MOST FROM YOUR CVB: 6 Tips for Hotel Management

Have you high-fived your CVB rep lately?OK, maybe physical contact isn’t [...]

BEYOND ROBOT DINOSAURS: An Update on Hot Hotel Tech and Trends

Last year, the Henna-na Hotel in Japan opened with a roar. Literally.A [...]

The Influencer Effect Using Hyper Focused Digital PR

Screen Pilot Delivers Hyper Focused Digital PR through Digital Influencer [...]

VIDEO IS DEAD, LONG LIVE VIDEO: Stats show it’s prime time for hotels to roll film

The king is dead, long live the king.It’s a phrase the French coined to herald [...]

Graphic with bold pink and white text: "Pillow Talk" on the left, "10 Alternatives to chocolates at turndown" on the right, with the number 10 in large pink font.

PILLOW TALK: 10 Alternatives to Chocolates at Turndown

A chocolate on one’s pillow at turndown. The simple gesture has long been a symbol of luxury

12 Takeaways from New North America Travel Trends Report

Despite the potential for airport security delays and the uncertainty of an [...]

Screen Pilot Awarded 'Premier' Status by Google

Screen Pilot has been awarded ‘Premier’ status with Google Partners [...]

A modern office interior with wooden floors, exposed beams, glass walls, red chairs, and a lounge area. Some people are working at desks in the background. The space appears open and well-lit.

Choosing a New Hospitality Marketing Agency

Maintaining a good relationship with your marketing firm, ensures that your hotel or resort will have successful marketing campaigns...

5 Ways Wordsmithery Will Benefit Your Brand

If content is king, then the wordsmith is the kingmaker.Roughly nine out of 10 [...]

The Anatomy of Successful Hotel Reputation Management

Once upon a time, travelers depended not on what friends and family told them [...]

Is Unadvertising the New Advertising for Hotels?

Hotel advertising has continuously evolved from glossy print ads, to digital [...]

Perking Up Your Hotel's PPC Keyword Strategy

If you work in travel, life is good. American unemployment rates are lower, [...]

SEO Strategy Spring Cleaning

Aside from a recent mini blizzard, it’s really starting to feel like spring in [...]

Get The Story Right With Your 4 Social Media Platforms

A Story Worth TellingStories inspire travelers, evoke emotions and allow people [...]

Over at Google, Time for Movin' and Shakin'

Remember April of last year? Yeah, me neither. I guess that’s what [...]

Brews & Views: The Google Analytics Beer Mystery

Some days, life as a search engine marketer can be trying. Others, are filled [...]

Brand Promise: Make It, Keep It, Reap Rewards

Reputation is something that holds a lot of weight in the world of business. [...]

T+L World's Best Hotels Awards

We here at Screen Pilot take a lot of pride in our work and the work of our [...]

Google Right Side PPC Ads Left Behind

Today marks the official roll-out of a significant and compelling change in the [...]

Capitalizing on Micro-Moments in Travel

If you have walked down the street, rode a bus or sat at a table in a [...]

The Good, The Bad, The Lazy: Super Bowl Ad Edition

Sunday night’s Super Bowl was one of the most watched sporting events of all [...]

A person with pale skin and bright red hair styled in a mullet poses against a white background. They have a vivid red and blue lightning bolt painted across their face and are bare-chested, looking directly at the camera.

10 Things David Bowie Can Teach Us About Marketing

Earlier this week we lost a legend, an artist, and one of the greatest creatives of our time - David Bowie...

The Secret to Great Hotel Reviews

Reputation is everything in business, and never has your most valuable asset [...]

Hoteliers, This Is the Only Resolution You Need to Make

While living abroad during college, I decided to travel to meet a group of [...]

The Rise of Travel Video Content Marketing

Leo Tolstoy once said, “All great literature is one of two stories; a man goes [...]

Quiz: What's Your Hotel Marketing Style?

Just like there is no right or wrong way to eat a cookie, there are a number of [...]

21 Examples of Inspiring Hotel Website Design

Updated January 3, 2018. Check out 10 new examples of inspiring hotel website [...]

How to Leverage Data to Increase Guest Loyalty

Think about your close friends. You know a lot about each other, you share with [...]

Airbnb vs. The Hotel: A Mountain Out of a Molehill?

Since its founding in San Francisco in 2008, Airbnb has grown at a staggering [...]

Emerging Trends for Luxury Hotels

Travelers are looking for more each year and are seeking the “WOW” factor for [...]

Twitter, Hotel Concierge, and the Connected Traveler

Not that long ago, a vacation used to mean unwinding and unplugging; turning [...]

Google Announces Commission-Based Bookings

In a move that conveniently, and almost suspiciously, follows the [...]

As OTA Giants Rise, Google & Amazon Wait Their Turn

In the never ending battle between hotels and online travel agents, the first [...]

The Final Blow? Google Chrome Now Blocking Flash Advertisements

On September 1st, Google implemented changes in its Chrome browser that will [...]

Hotel Marketing: Abandoned Bookings & How to Recover Them

All travel brands struggle with abandoned bookings. It is just the nature of [...]

Think with Google Releases Travel Dashboard

On Monday, Google’s research branch, Think with Google launched their brand new [...]

Get on Top: SEO Ranking Factors in 2015

Have you ever wondered just what exactly goes into search ranking factors? For [...]

5 Mobile Trends in Hospitality for 2015

According to Google Research, nine out of ten people are [...]

Google Now Testing Hotel Price Drop Alerts

Google is up to something. Yes, I know, they are always up to something, but [...]

Creating a Content Marketing Strategy That Works (Part 3)

After deviating from the content path the last couple of posts, we have found [...]

5 Ways Hotels Can Cater to Millennials Now

For a while now, we have been talking about how much technology is changing the [...]

Online Reputations: Responding to Negative Hotel Reviews

Last week, PricewaterhouseCoopers (PwC), released a report called “Online [...]

Creating a Content Marketing Strategy (Part 2)

Earlier this week, we discussed the beginning steps of creating an effective [...]

Creating a Content Marketing Strategy (Part 1)

They say that content is king these days in the world of marketing. While this [...]

The Definitive Digital Marketing Dictionary

Let’s be honest, digital marketing is confusing. Once you feel like you [...]

Tweet To Meet Your SEO Goals

It’s no secret that social signals have been an ever-increasing factor in SERPs [...]

Adobe Digital Index Travel Report

Adobe released its annual Digital Index Travel Report, which reveals the best [...]

The Case for Direct Bookings

I am a big believer in the whole idea of “work smarter, not harder.” So when I [...]

8 Questions to Ask When Building a Hotel Marketing Plan

1. Who are our guests?When you are working on your hotel marketing plan, this [...]

Targeting Hotel Guests Using Website Personalization

What if every time that you traveled, the hotel concierge greeted you by name [...]

Amazon Further Expands into Travel With Destinations

Much like the murky jungle of its namesake, Amazon remains a cryptic, enigmatic [...]

Instagram Introduces New Business Ad Carousel

At the beginning of March, Instagram announced the arrival of its new carousel [...]

Staycations & Hotel Marketing Strategy

The idea of being a tourist in your own city is not a new concept, but [...]

How Hotels Can Beat the OTA's Using Email Marketing

Competing with meta search engines and OTAs can seem like a daunting task for [...]

The 5 Things You Need to Know from Facebook's F8 Conference

At Facebook’s 2015 F8 conference, the company made its intentions clear: the [...]

Everything Old Is News Again

Google is once again giving press releases visibility in search results.The [...]

Wearables & Wanderlust: How Technology is Changing Travel

Unless you were hiding under a rock this week, you probably heard about Apple’s [...]

Navigating the Traveler's Path to Purchase

Have you ever wondered what the lifecycle of travel booking looks like from [...]

Google Tests Search Rankings Based on Accuracy Not Links

While the internet can be a wonderful, revolutionary, and beautiful place, it [...]

Google Tests Search Rankings Based on Accuracy Not Links

While the internet can be a wonderful, revolutionary, and beautiful place, it [...]

Google Searches to Reward Mobile-Friendly Sites

Last year was the year mobile internet usage surpassed desktop, and even if you [...]

What You Need to Know About Facebook's New Relevance Score

If you’re wondering whether your Facebook ads are reaching the right audience, [...]

St. Patrick's Day Marketing Ideas for Hoteliers

Call me old-fashioned, but in the days of screens taking the place of faces, it [...]

Goodbye Google Carousel, Hello Local Pack

Yesterday afternoon, Screen Pilot noticed something strange happening with [...]

Google's Panda 4.1 Update Gives Small Websites a Boost

Last Thursday, Pierre Far, Webmaster Trends Analyst at Google UK, announced the [...]

Screen Pilot Finds New Home Across From Union Station

Welcome to Screen Pilot! There’s big news in Screen Pilot World. [...]

State Level Terms Arrive In Google Carousel

Since the end of July the local search community has been frantically trying to [...]

A Picture Paints a Thousand Words, But a Video Shows a Thousand Pictures

Digital video is one of the fastest growing formats for travel industry [...]

New Google Paid Ads Format Rolls Out

Why does my Google search results page look a little different? Has it had a [...]

Streamlined Look for Facebook Pages

A Streamlined Look for Pages This week, Facebook will begin rolling out a [...]

30 Sec: Google Clarifies Place Guidelines

Google had (on the hush) made clarifications to their Google Places guidelines [...]

What are gTLDs anyway?

The new gTLD (generic top level domains) program was a long time in the making [...]

2014 Digital Marketing Predictions & 2013 Recap

2013 was a big year for us here at Screen Pilot and for the Digital Marketing [...]

Hashtags in Search

A hashtag – any word or phrase (no spaces) with a # preceding it – [...]

Google Plus Local Gets A Facelift

This afternoon Google Plus started rolling out a new user facing layout of [...]

Google Plus & Adwords Shared Endorsements

The link between your Adwords account and Google Plus local page just got more [...]

Google Rolling Out 100% Secure Search - Goodbye Organic Keywords

For coming up to 2 years, digital marketers have been annoyed at Google for [...]

Google Local Carousel - The Importance of Positioning

Around 2-3 months ago Google started the worldwide rollout of what is know [...]

Hotels & Google Knowledge Graph Carousel. The Impact.

The Google Knowledge Graph carousel is now showing up more and more. And across [...]

Case Study: From Zero to 1st Page of Google

Background The Hilton San Diego Resort & Spa is a luxury resort in the [...]

Google AdWords Image Extensions Are Here!

Recently we started to use a brand new Google AdWords Beta that is [...]

Google AdWords Communication Extensions

In summer 2012 Google introduced the communication extensions to AdWords [...]

Keep Tabs on Your Online Reputation with Google Alerts

What is your strategy to monitor your company’s online reputation?One [...]

2013 Digital Marketing Predictions

Every year brings something new in the digital marketing world.2012 brought a [...]

10 Things Screen Pilot’s Grateful for in 2012: A Thanksgiving Special

In the spirit of giving thanks this week, we wanted to take a few minutes and [...]

Keeping Your Web Content Fresh And Why It Matters

Many companies struggle with this issue – how important is it to keep [...]

Google Social Analytics – Another tool in your Google toolbox

If you’re anything like us, you are in and out of Google Analytics all day, [...]

Google Social Analytics – Another tool in your Google toolbox

If you’re anything like us, you are in and out of Google Analytics all day, [...]

2012 Best in the World Awards

The 2012 Condé Nast Traveler Reader’s Best in the World Awards was recently [...]

The Latest Digital Marketing Developments You Should Be Testing

Anyone involved in digital marketing will know that the landscape is always [...]

The Top Five Ways To Ensure Your Hotel Is Set Up For Apple Maps

So who spent all Friday waiting in line outside your local Apple store for the [...]

Say Goodbye To Your Hotel's Google Places Page.

Big changes occurred in Google’s local search last week with Google+ Local [...]

Is Hotel Review Site TripAdvisor Now A Social Network?

Just over 2 years ago Screen Pilot discovered that the business listings on [...]

Google Hotel Finder is Here to Stay

Google Hotel Finder is being repositioned this week in your search results. [...]

An Introduction To Multi Channel Analytics For Hotels & Resorts

We’ve had a lot of questions about the Google Analytics Multi-Channel tool from [...]

To Groupon or not to Groupon?

A new survey from TravelClick has revealed that a third of hoteliers across the [...]

Pinterest Potential – Should hospitality pin too?

Let’s take a walk together through the land of Pinterest. On our journey [...]

What does Facebook Timeline mean for your brand page?

Over the last few weeks Facebook has been rolling out their timeline [...]

Case Study: Urban Boutique Hotel in Brooklyn Launches Hip Website Masterpiece

HOTEL 718 – Urban Boutique Brooklyn, NY Hotel Background: In the heart of [...]

Review Series: Hospitality iPhone Apps

Marriott iPhone AppIn the spirit of making these reviews more interesting, I [...]

2012 - The Year of Mobile

Screen Pilot looked into its very own crystal ball and returned with a few [...]

Your guests have a voice and so do you - responding to reviews

The time has come when an irate guest can no longer be appeased by a sincere [...]

Living in a Virtual World - Google Virtual Tours

Customers can now virtually stroll through your lobby or entrance with the help [...]

Google Local Search - Nip Tuck

In Google’s continued search for the right balance between form and [...]

Huge Facebook Changes Announced at F8 Developers Conference

Mark Zuckerberg and his pals are currently showing the world the upcoming [...]

7 Elements That Increase A Visitor’s Trust On A Hotel Website

Recently Usabilla did a study on just what visitors look for on a hotel’s [...]

Younger Adults and Brands on Social Media

Although more mature audiences (ages 35-74) are using social media to follow [...]

Google Launches Hotel Finder

Well, you wondered what Google would do in the travel space – Here it [...]

How to Effectively Capture Mobile Marketing Conversions

The team here at Screen Pilot had a great time this morning at the Social Media [...]

Google kills 95% of your Google Places hotel reviews. What does it mean for SEO?

2 blog posts in one day! No we haven’t gone mad… yet. We just [...]

Digital Marketing and the new iOS5

Apple lovers, geeks, obsessives, followers, fanatics and Steve Jobs stalkers [...]

Digital Marketing and the new iOS5

Apple lovers, geeks, obsessives, followers, fanatics and Steve Jobs stalkers [...]

The Good, The Bad and The Ugly of QR Codes

You can relax, we won’t be peppering this blog entry with Clint Eastwood and [...]

Plus One For Google +1

Yes, yes, yes… I’m sure you’ve heard enough about Google +1 [...]

Google +1 button coming to AdWords

It seems that in the coming weeks, Google AdWords search results will include a [...]

aOS Overtakes iOS in U.S. Smartphone Market Share and Data Usage

So, the most recent data on who’s winning between Apple and Google on the [...]

SEO vs SEM – What’s The Difference?

There’s really no easy answer to this question and, if you ask 10 different SEO [...]

100 + 1 = 1 Google’s Newest Math Invention

Just when you least expect it, Google comes out with a new, different kind of [...]

Google Dance… free lessons, coming to a studio near you

Google Dance… free lessons, coming to a studio near youHave you ever opened up [...]

When Is the Right Time to Tweet, Blog or Email?

Research has indicated that there is a science behind the right time you should [...]

On-Page SEO And How To Do It Right

You can talk to most SEO professionals and while their philosophies may differ [...]

Google Places. What’s in it for me?

It’s the place to be. The first page, that is.Face it, not everyone can be on [...]

How Can QR Codes Help Your Business

First of all what is a QR code? A QR (Quick Response) Code is a [...]

Is Popularity in Social Media a Good Measure of Influence?

Many businesses small and large who use social media to promote their brand or [...]

A Solution to Time Consuming Link Building

When I first started out in the SEO field the only task I was given was to [...]

Must Have SEO Tool- Screaming Frog

If you are a novice SEO professional or even a seasoned veteran, you are always [...]

5 Tips To Grow Your YouTube Community

YouTube is a great way to gain more exposure for your business, product or [...]

5 Tips For Successful Facebook Updates

A successful Facebook Page relies on compelling updates. With compelling [...]

How To Be Effective On Twitter

Using Twitter effectively is more art than science. Newcomers to Twitter will [...]

5 Ways To Create a Better Facebook Group

Are you thinking of creating one of the new Facebook groups? Here are some tips [...]

10 Useful Things You Can Share On Twitter

In order to grow your Twitter following and provide value to your followers you [...]

Social Media Trends with Real-Time Search Engines

The popularity of social media has created a need for real-time search engines [...]

How Twitter’s URL Shortener Could Impact the Way You Market

Twitter announced last week that it will begin wrapping all links posted [...]

Google Instant: An SEO Curse or Blessing

As per a blog post on The Official Google Blog dated 9/8/10, Google is rolling [...]

Greplin – Your Personal Search Engine

Greplin is a personal search engine for all the data you keep in the cloud. It [...]

Yahoo & Bing Paid and Organic Search Alliance

Just wanted to update everyone on the recent happenings with Yahoo and Bing. [...]

4 Steps to a Social Media Campaign

To be successful in social media it is important to have a plan, timeline and [...]

The Value of Social Media and How To Evaluate

Social Media adds value in the form of interaction with “fans” who also tend to [...]

Flipboard – Digital Magazine for Social Media

Flipboard is a free iPad app that you can quickly download from iTunes and then [...]

What You Need to Know If You’re New to Social Media

Everyone is fascinated with social media these days and it’s becoming a part of [...]

Bing Organic Results In Yahoo: Impact & Tips

As many in the online marketing field know, Bing and Yahoo are joining forces [...]

7 Time Saving Tips to Efficiently Get More Out of Social Media

Social media and social networking gives business owners the opportunity to [...]

What Social Media Metrics Should You Be Tracking?

Measuring social media success is a hot topic for most companies these days as [...]

Do I Need a Social Media Strategy for My Business or Brand?

You’ve probably read a lot of articles that strongly recommend you have a [...]

Top 6 Ways to Increase Your Blog Traffic

Unless you went out and purchased someone else’s blog there’s a very good [...]

HTML5 and The Affect On Your SEO Plan

Since 2004 there has been a movement a foot, an uprising you could say, to come [...]

How Often Should You Post on Twitter to Maximize Your Reach?

Twitter users come from all four corners of the globe, from different time [...]

How to Use Twitter Lists

Many of us probably have more tweets coming through in any given day than we [...]

60 Seconds: What Does Google’s ‘Caffeine’ Mean To Hospitality?

At the beginning of June 2010, Google officially launched Caffeine, their new [...]

TripAdvisor.com: Do Their Business Listings Have Any SEO Value?

We have several hotel and resort clients here at Screen Pilot which allows our [...]

What The Recent Changes In Google Mean for Hotels & Resorts

On May 5, 2010, Google changed the way people use the Internet. They have [...]

E-Mail Named Tops for 'Targeting' - Search also scores well in new survey of digital marketing effectiveness

A newly released Datran Media survey of executives at Fortune 500 companies, [...]

Top 5 Free Social Media Monitoring Tools for Hotels and Resorts

To help hotels and resorts stay on top of mentions, chats or general dialogue [...]

Mobile Device Popularity Surges

The popularity of smartphones, 3G devices and other advanced mobile [...]

Low Cost SMS Marketing for Hotels

We’re pleased to announce a new price point for self-managed SMS [...]

What Is Real-Time Search Anyway?

Google just introduced new features to their search results that brings a [...]

Top 5 Tips to More Effective Marketing Campaign Tracking

Charlotte, NC — Screen Pilot, a digital marketing and technology firm, [...]

Screen Pilot Launches Hotel/Resort Marketing Q&A Twitter Channel @HotelMktgQnA

In a bid to help the struggling travel and hospitality industry in Europe and [...]

Riviera Resort & Spa Reaches 1st Page Google for Market Phrases

It’s not been long since we started working the Riviera Resort & Spa [...]

Quickoffice - Microsoft Office for your iPhone

According to PC World “Quickoffice” is one of the Top 10 Must-Have iPhone [...]

Social Mention – A Social Media Alert Tool

Social Mention is an alert tool that acts similar to Google Alerts but focuses [...]

9 iPhone Apps To Make Your Holiday Travels Smoother

As the Holiday Season is fast approaching many of us will be on the road [...]

DocVerse – Collaboration for Microsoft Office

When you have a team working from different locations and you need to [...]

WordPress Themes for Mobile Devices

With the number of iPhone users increasing every day, mobile web users are [...]

Google Social Search

Google Social Search is an experimental feature that allows you to do searches [...]

Americans Want Brands that Inform

But don’t get too friendly! src: www.eMarketer.comThe top characteristic US [...]

Dropbox for the iPhone Is Here!

The Dropbox iPhone App is ready for free download! It is also available for [...]

Google Docs New Shared Folders

Collaborating through Google Docs just got easier!You can now share entire [...]

Twitter Marketing: To Mass Follow Or Not To Follow?

It is common to see on Twitter people eager to gain as many followers at they [...]

Online Mind Mapping with Mindmeister

Entrepreneurs and business owners have to strategize and plan ahead for their [...]

Google Introduces Local Listing Ads, to San Francisco & San Diego

Matching Yahoo’s local ad unit model, Google is finally rolling out its [...]

HootSuite – The Professional Twitter Client

Twitter is such a viral way to connect with prospects and existing customers [...]

Bridging the Data Gap – Clickz

Screen Pilot getting a mention in a recent article on Clickz.comBridging the [...]

Top 10 Free Social Media Tools

As much as there is a multitude of social media sites outhere, there equally [...]

Quick Tips for Facebook, Twitter & Co.

A lot of brands and business have Twitter accounts, Facebook Fan pages and [...]

Screen Pilot Impacts Hotel Internet Marketing With New Platform

{Press Release} Charlotte, NC – Screen Pilot is set to launch a [...]

Mobile Users Report: Mobile Ads, iPhones, and Web Browsing

One in three mobile users who recalled seeing a mobile ad said they responded [...]

Mobile Ads Clicking Around the World

Mobile Ads Clicking Around the World DECEMBER 1, 2006 According to the [...]

Hotel Trends 2020: The Year of Personalization and Convenience

There’s power and potential in understanding the state of hospitality.Pouring [...]

Growth Mindset with SEO

Maintenance is a crucial ingredient to any successful SEO plan. Allowing Google [...]