Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data.The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a spotlight on June travel broken down by region.To aid hotel and resort teams in strategic planning of fall marketing campaigns, here are some key takeaways most relevant to North American interests, with a focus on September and Labor Day travel.
Q2 2017 North America Search Trends
TOP 5 DESTINATIONS
- Miami
- New York City
- Las Vegas
- Los Angeles
- Chicago
PARTY SIZE
- 70% of parties included three or more travelers
- 20% of parties were two people
- 10% of parties were solo
DURATION
- 45%: Up to three days
- 29%: 4-7 days
- 10%: 8-11 days
- 16%: 12+ days
Fall Search Trends for North America
Analyzing this summer’s search data, its clear many Americans hope to squeeze one last getaway in before summer ends and school is back in session.The Friday and Saturday before Labor Day (September 4) topped the list of departure dates searched, suggesting that travelers are planning extended weekend celebrations.TOP 3 SEPTEMBER DEPARTURE DATES SEARCHED
- 1st
- 2nd
- 15th
TOP 5 SHORT-HAUL DESTINATIONS
- Miami
- New York City
- Las Vegas
- Los Angeles
- Chicago
TOP 5 LONG-HAUL DESTINATIONS
- Cancun
- London
- Guadalajara
- San Juan
- Paris
TOP DESTINATIONS SEARCHED FOR SEPTEMBER TRAVEL
- BEACH
- Miami
- Cancun
- Myrtle Beach
- San Juan
- Honolulu
- METROPOLITAN
- Las Vegas
- New York City
- London
- Chicago
- Los Angeles
- SIGHTSEEING/RECREATIONAL
- Orlando
- London
- Chicago
- Paris
- Rome
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