Travel tech company Sojern is out with its first Global Travel Insights report of the year, analyzing recent search and booking data.The full report addresses trends across Latin America, Europe, Asia-Pacific, the Middle East, Africa, and North America – including which days of the week see the most travel searches by region, top destinations searched by destination type, and a spotlight on April travel broken down by region.To aid hotel and resort teams in strategic planning of Spring marketing campaigns, here are key takeaways most relevant to North American interests, with a spotlight on April travel.
Q4 2016 North America Search Trends
TOP 5 DESTINATIONS
- Miami
- New York City
- Las Vegas
- Los Angeles
- Chicago
PARTY SIZE
- 72% of parties included three or more travelers
- 20% of parties were two people
- 8% of parties were solo
DURATION
- 40%: Up to three days
- 32%: 4-7 days
- 11%: 8-11 days
- 16%: 12+ days
North America Search Data for April 2017 Travel
TOP 5 SHORT-HAUL DESTINATIONS
- Miami
- Las Vegas
- Orlando
- New York City
- Los Angeles
TOP 5 LONG-HAUL DESTINATIONS
- Cancun
- London
- San Juan
- Paris
- Bangkok
TOP 3 APRIL DEPARTURE DATES SEARCHED
- 1st
- 7th
- 8th
TOP DESTINATIONS SEARCHED FOR APRIL TRAVEL
- BEACH
- Miami
- Cancun
- Honolulu
- Fort Myers
- San Juan
- METROPOLITAN
- London
- New York City
- Los Angeles
- Paris
- Phoenix
- SIGHTSEEING/RECREATIONAL
- Orlando
- Las Vegas
- Boston
- Denver
- New Orleans
Full report available for download via Sojern’s website.
