Travel tech company Sojern is out with its most recent Global Travel Insights report, analyzing recent online search and booking data.The full report analyzes trends across North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa, including which days of the week see the most search by region, top destinations searched by destination type, and a spotlight on June travel broken down by region.To aid hotel and resort teams in strategic planning of winter marketing campaigns, here are some key takeaways most relevant to North American interests, with a focus on December travel.
Q3 2017 North America Search Trends
TOP 5 DESTINATIONS
- New York City
- Miami
- Las Vegas
- Los Angeles
- Chicago
PARTY SIZE
- 72% of parties included three or more travelers
- 19% of parties were two people
- 9% of parties were solo
DURATION
- 47%: Up to three days
- 29%: 4-7 days
- 10%: 8-11 days
- 14%: 12+ days
Winter Search Trends for North America
With Christmas falling on a Monday this year, it appears many Americans are eager to begin their holiday break early. The preceding Friday and Saturday are among top-searched travel dates, with some honing in on departure as early as Thursday, December 21.It’s also clear that as temperatures drop, interest in warmer climates rises, though Denver, New York City, Chicago and London are also proving popular in search.TOP 3 DECEMBER DEPARTURE DATES SEARCHED
- 22nd
- 23nd
- 21st
TOP 5 SHORT-HAUL DESTINATIONS
- New York City
- Miami
- Las Vegas
- Los Angeles
- Chicago
TOP 5 LONG-HAUL DESTINATIONS
- Cancun
- London
- San Juan
- Paris
- Guadelajara
TOP DESTINATIONS SEARCHED FOR DECEMBER TRAVEL
- BEACH
- Miami
- Cancun
- San Juan
- Honolulu
- Fort Myers
- METROPOLITAN
- New York City
- Los Angeles
- Las Vegas
- London
- Mumbai
- SIGHTSEEING/RECREATIONAL
- Orlando
- London
- Chicago
- Denver
- Tampa
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Full Global Travel Insights report available for download via Sojern’s website.
