If one of your strategic goals is to engage younger travelers, you’ll want to evaluate your mobile presence.

While smartphones play an increasingly important role in decision-making for most every traveler, a new leisure travel study from Google shows younger travelers in particular are more likely to use a smartphone for hotel research and booking than those age 35 an older.

According to the study, roughly two-thirds of Millennial travelers feel comfortable planning their entire trip on a smartphone, compared to about one-third of travelers age 35 and up. That includes booking accommodations.

Some 27% of younger travelers say they’ve used a smartphone to shop for hotels, while only 19% of people over 35 years old said the same.

About two-thirds of Millennials feel confident they can find all the same hotel information searching on a mobile device as they can on a desktop computer, verses just 43% of travelers 35 and older.

Roughly 64% of Millennial travelers typically book a hotel room via smartphone after shopping on one. Just 42% of travelers age 35 and up say the same.

Infographic Millenial Mobile

 

For more data on the mobile habits of Millennial travelers, including flight booking behaviors, check out this infographic from Google.

 


 

Sourcing

2 Google/Phocuswright, Leisure Traveler Study base: U.S. leisure travelers 18-34 year olds n=120, 35-65+ year olds n=155, October 2015.

3 Google/Phocuswright, Leisure Traveler Study base: U.S. leisure travelers 18-34 year olds n=80, 35-65+ year olds n=122, October 2015.