Screen Pilot’s proprietary methods to its Digital Brand Experience (DBX) strategy are rooted in advanced data analysis. Our technology picks up on cues along a user’s digital journey and then delivers relevant, custom content to that user based on their individual wants and needs. That personalized communication comes in many forms, including personalized website experiences, persona-driven content and recommendations, and targeted media remarketing.

Our team works with hotels and resorts to engineer personalized digital experiences along every phase of the customer journey, and we’ve seen how marketing personalization helps brands create a deeper connection with travelers that translates to increased spending and brand loyalty.

Hotel teams that use Screen Pilot’s personalization strategy consistently enjoy overperformance in KPIs, including an increase in conversion rates between 3X and 6X their previous average, and users who receive a personalized journey consistently generate more revenue than those who don’t.

Research shows that 71% of consumers expect companies to deliver personalized interactions, and 76% feel frustrated when this doesn’t happen. Further, more than three-quarters of consumers (76%) said that receiving personalized communications was a key factor in prompting their consideration of a brand, and 78% said such content made them more likely to repurchase.

Business leaders identify personalized marketing as a digital one-two punch, effective at both acquiring new customers and retaining existing ones. Nearly 69% of business leaders note that they are increasing their investment in personalization, despite uncertain economic headwinds, and a full four out of five business leaders reported an increase in consumer spending by an average of 38% when their experience is personalized.